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Mobile World Congress
M O B I L E A D V E R T I S I N G S O L U T I O N S
“There are roughly 1 billion people online on planet Earth. By 2017,
the next billion will be there – and mobile phones ar...
Hot Trends
Fragmentação da atenção
Cross-Channel Atribuição
Data-driven Criatividade
Aplicativos
Localização
Programmatic
Fragmentação da atenção
Dark Social (Email, Instant Messages, and Forum)
70% do compartilhamento de conteúdo
3 X o tamanho...
Cross-Channel Atribuição
Maior desafio das marcas
40% dos usuários usam mais de um device por dia
Expedia: “40% das buscas...
Data-driven Criatividade
Dados significa maior personalização
A mídia programática possibilita maior escala
Mais tempo par...
Aplicativos
26 apps por usuário
21% crescimento time spent (YoY)
30 horas por mês
52% do tempo em apps
Localização
Faz parte do quebra-cabeça
Localização não é mais sobre o agora
Onde vc esteve nos últimos 30 dias?
“Não é mais sobre produto …
… é sobre a experiência que esse produto pode criar.”
T h o m a s F e l l i g e r, I c o n M o...
"It's not digital first. It's not mobile first. It's people
first." -@DavidSable , CEO Y&R
"Creativity is the story. Innov...
Thank You!
Gracias!
Obrigada!
Andrea Orsolon
orsolon@adsmovil.com
M O B I L E A D V E R T I S I N G S O L U T I O N S
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03 mma mwc recap 2015 orsolon

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Apresentação Andrea Orsolon, Country Manager Adsmovil, para o evento MWC & SXSW recap MMA Latam.

Publicado en: Móvil
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03 mma mwc recap 2015 orsolon

  1. 1. Mobile World Congress M O B I L E A D V E R T I S I N G S O L U T I O N S
  2. 2. “There are roughly 1 billion people online on planet Earth. By 2017, the next billion will be there – and mobile phones are the primary means of making this happen,” Mike Parker, McCann Worldgroup’s global chief digital officer.
  3. 3. Hot Trends Fragmentação da atenção Cross-Channel Atribuição Data-driven Criatividade Aplicativos Localização Programmatic
  4. 4. Fragmentação da atenção Dark Social (Email, Instant Messages, and Forum) 70% do compartilhamento de conteúdo 3 X o tamanho do Facebook 32% só compartilham por dark social
  5. 5. Cross-Channel Atribuição Maior desafio das marcas 40% dos usuários usam mais de um device por dia Expedia: “40% das buscas ocorrem via mobile”
  6. 6. Data-driven Criatividade Dados significa maior personalização A mídia programática possibilita maior escala Mais tempo para o estratégico Criativos desenvolvidos para mobile Equipe mobile X Equipe de Construção de marca
  7. 7. Aplicativos 26 apps por usuário 21% crescimento time spent (YoY) 30 horas por mês 52% do tempo em apps
  8. 8. Localização Faz parte do quebra-cabeça Localização não é mais sobre o agora Onde vc esteve nos últimos 30 dias?
  9. 9. “Não é mais sobre produto … … é sobre a experiência que esse produto pode criar.” T h o m a s F e l l i g e r, I c o n M o b i l e
  10. 10. "It's not digital first. It's not mobile first. It's people first." -@DavidSable , CEO Y&R "Creativity is the story. Innovation is how the story is distributed. Technology is an enabler." David Sable, @YoungRubicam
  11. 11. Thank You! Gracias! Obrigada! Andrea Orsolon orsolon@adsmovil.com M O B I L E A D V E R T I S I N G S O L U T I O N S

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