1. The Bonner Network’s
Serve 2.0 Initiative:
Applying Social Media Tools for Campus-
Community Civic Engagement
A Project of the Bonner Foundation
and Middlesex County College
A program of:
The Corella & Bertram Bonner Foundation
10 Mercer Street, Princeton, NJ 08540
(609) 924-6663 • (609) 683-4626 fax
For more information, please visit our website at www.bonner.org

2. Serve 2.0 Sub-grantee Call
Agenda
Big Picture
Progress So Far
Introducing Sub-Grantees
Evaluation Strategy
Next Steps

3. Context — Who Are We?
80+ campuses nationwide with 3,000 students
•
Intensive, multi-year service & civic engagement program
•
Student development, community impact, campus culture of service
•
20 years of work to build an integrated model
•
Using Serve 2.0 to confront the challenge: how to tap and leverage our
•
network’s shared capacity (@ campus & national level) to take
engagement to the next level?

4. What we want to learn and accomplish...
Which social media tools can
best:
• Inspire greater numbers of
students to engage in service?
• Be used for student
learning and leadership
development?
• Help increase variety, impact,
and quality of campus/
community partnerships?
• Increase communication &
coordination on and
between campuses and
community partners?

5. Going
broader
Sharing Inspiration &
What Works
Recruiting
• Building a movement:
Increasing levels of service around civic engagement
• Readings
community building
Policy diversity
Finding new partners
• international perspective
spiritual exploration
Reflection
social justice
Health
Going deeper
Non-profits
Social Change
Government
Improving education
• Poverty
Higher quality placements
• Higher Educaton
Communities
New forms of civic work
• Environment
Connecting Service to
Education Solutions
Students
Connecting & From Best Practice to
Common Practice
leveraging
Policy Makers
Partners Staff & Faculty
• Across campuses Elected Officials
• Across partners
• Across issues
• Across projects

6. We’ve been experimenting with and
applying social media tools for...
•National networking
•Campus organizing
- recruitment & publicity
- training, reflection & enrichment
- project management
- fundraising & resource development
•Policy research, education & advocacy

7. National Networking
Facebook
Networking
campuses to share: Wiki Blog
• Program models
& profiles
• Best practices
delicious
MyGov
• Management
resources
• Know-how with
social media
tools
Ning Twitter
• Education and
knowledge
YouTube
(issues)
• Dialogue

8. National Networking
Networking
campuses to share:
• Program
models &
profiles
• Best practices
• Management
resources
• Know-how with
social media tools
• Education and
knowledge
(issues)
• Dialogue Every campus has a profile where it can describe its
program. Campuses can access and share information.

9. National Networking
Networking
campuses to share:
• Program models
& profiles
• Best practices
• Management
resources
• Know-how with
social media
tools
• Education and
knowledge
(issues)
• Dialogue
Campuses keep their profiles ‘live’ to share best practices
with students, the Foundation, and across the network

10. National Networking
Networking
campuses to share:
• Program models
& profiles
• Best practices
• Management
resources
• Know-how with
social media
tools
• Education and
knowledge
(issues)
• Dialogue
Handbooks, training modules, and other
resources are shared

11. National Networking
Networking
campuses to share:
• Program models
& profiles
• Best practices
• Management
resources
• Know-how with
social media
tools
• Education and
knowledge
(issues)
• Dialogue
The Serve 2.0 Resource Wiki provides info for using social media tools.
Campuses profile their innovative ideas, like this one for Twitter.

12. National Networking
Networking
campuses to share:
• Program models
& profiles
• Best practices
• Management
resources
• Know-how with
social media
tools
• Education and
knowledge
(issues)
• Dialogue Campuses are beginning to profile their approaches to issues.
Social Bookmarking captures great resources on the web.

13. National Networking
Networking
campuses to share:
• Program models
& profiles
• Best practices
• Management
resources
• Know-how with
social media
tools
• Education and
knowledge
(issues)
• Dialogue

14. Local Networking
44 Campuses have
now created their
own program or
campus wikis!
• Student Profiles
• Asset Mapping
• Neighborhood
Profiles & Maps
• Partner
Information
• Team Planning
Check them out - use the Index on the
Bonner Network Wiki

15. Policy Research & Advocacy
Campuses are
working to:
• Profile their
work on an issue
• Identify a partner
and topic to
research policy
options
• Create an issue
brief
• Integrate
PolicyOptions
Campuses are beginning to profile their approaches to issues.
Social Bookmarking captures great resources on the web.

16. Bonner Video Project
Campuses will create
four videos this spring:
• Program Profile
• Partner Profile
• Training &
Enrichment Video
• Issue Profile

17. Serve 2.0 Subgrants:
Integration of Social Media Around an Issue
• One (or a few) issues
• Combination of social media
tools
• Integrated approach with goals
for:
- student engagement
- student development
- partner capacity building
and impact
- campus coordination &
expansion of civic
engagement
• $1,500 - $2,000 per campus

18. Serve 2.0 Subgrantees
Campus Issue (Partner) Face-to-Face Strategies Web-Tools Mentioned
Youth/ Facebook,Videos, YouTube, Blog, Meebo, Wiggio,
Amherst College Train-the-trainers program, training manual
education (schools) Bebo, Jing, Ning, Slide, flickR
Homelessness (non-profits serving Hunger Banquet, Empty Bowls, campus-
College of Saint Benedict Facebook,Videos, YouTube, Wikis
homeless) wide events
Homelessness (non-profits serving Service Trips, National Coalition, CBR/
Concord University Facebook,Videos, YouTube, Blog
homeless) PolicyOptions Issue Briefs
Davidson College Multiple Issues (student campaign) Change Challenge (student campaign) Videos,YouTube, Wiki, Blog, Campus Website
Guilford College Immigration/Refugees (Diversity) Site-based team work, Issue Briefs Facebook,Videos, YouTube, Wiki, Podcasts
Policy Forum,
Hamilton College Immigration/Refugees (Diversity) Videos,YouTube, Wiki, Blog, Podcasts
Issue Briefs
Youth/ Facebook,Videos, YouTube, Wiki, Blog, Twitter,
Pfeiffer University Site-based team work
education (schools) MySpace, Google Docs
Africulture/Food/ City organizing strategy (Main Street), Twitter, Change.org, StumbleUpon, Google
Ripon College
Economic Development issue campaign Calendar, flickR
Youth/
Stetson University Site-based team work Facebook,Videos, YouTube, Wiki
education (youth-serving nonprofit)
The College of New Jersey Multiple Issues (site-based teams) Site-based team work Videos,YouTube, Wiki, Blog
Tusculum College Diversity (non-profit) Skits, community partner workshops Videos,YouTube, Blog
Youth/ Facebook,Videos, YouTube, Wiki, Google Maps,
UC Berkeley Site-based team work (20 sites)
education (schools) Volunteer Match, Facebook Plug-In to be created
Facebook,Videos, YouTube, Wiki, Blog, Google
University of Louisville Arts / Diversity (museum) Intern Seminar (skills)
Apps, MySpace, Twitter, flickR, museum portal
Youth/ Videos,YouTube, Wiki, Blog, Wiggio, Google Apps,
University of New Mexico NM Civic Engagement program
education (youth-serving nonprofits) Picasa, Blogspot, Campus Website

19. Serve 2.0 Subgrantees
Each campus’s plan is on the Serve 2.0
Resource Wiki.
Google Maps let us see these schools
and partners on a map.

20. Serve 2.0 Subgrants:
Common Issue Areas Provide an Opportunity to Collaborate
• Education/Youth Development
Amherst, Pfeiffer, Stetson, UC Berkeley, University of New Mexico
• Homelessness and Hunger
College of Saint Benedict, Concord
• Immigration/Culture & Diversity
Guilford, Hamilton, Tusculum, University of Louisville
• Community/Economic Development (City Partners)
Ripon (food), University of Louisville (arts)
• Multiple Issues
Davidson,The College of New Jersey

21. Serve 2.0 Subgrants:
Common Issue Areas Provide an Opportunity to Collaborate
How might sub-grantees
connect, share ideas, and
collaborate?
Serve 2.0 Resource Wiki
Conference Calls
Direct phone calls and emails
Other ideas

22. Serve 2.0 Subgrants:
Aim to Build Partners’ Capacity & Types of Engagement
• Schools & After-school Programs
Amherst, Pfeiffer, Stetson, UC Berkeley, UNM
• Shelters, Food Programs, and Multi-service Agencies
College of Saint Benedict, Concord
• Refugee Centers, Multicultural Centers
Guilford, Hamilton, Tusculum
• City Main Street Program, Museum
Ripon, University of Lousville
• Link with Site-Based Teams and Campus-wide Service
Davidson,The College of New Jersey

23. Serve 2.0 Subgrants:
Common Issue Areas Provide an Opportunity to Collaborate
What might be some other
supports and opportunities to
provide partners or connect
them?
Serve 2.0 Resource Wiki
Conference Calls
Meetings
Trainings / Webinars

24. Serve 2.0 Subgrants:
Links with Proven Civic Engagement Organizing
• Integration with Bonner Program, Trips, On-Campus Events
Concord, CSB
• Link with policy research / issue briefs & faculty roles
Guilford, Hamilton, Pfeiffer
• Student leadership roles (interns, train-the-trainer, creative)
Amherst, Tusculum, University of Louisville
• Site- and issue-based teams
Stetson, TCNJ
• Strategic / ‘movement’ focused approaches
Ripon, UC Berkeley
• Catalyzing broader student engagement
Davidson, TCNJ

25. Going
broader
Sharing Inspiration &
What Works
Recruiting
• Building a movement:
Increasing levels of service around civic engagement
• Readings
community building
Policy diversity
Finding new partners
• international perspective
spiritual exploration
Reflection
social justice
Health
Going deeper
Non-profits
Social Change
Government
Improving education
• Poverty
Higher quality placements
• Higher Educaton
Communities
New forms of civic work
• Environment
Connecting Service to
Education Solutions
Students
Connecting & From Best Practice to
Common Practice
leveraging
Policy Makers
Partners Staff & Faculty
• Across campuses Elected Officials
• Across partners
• Across issues
• Across projects

26. Evaluation:
What are we trying to learn?
•Going Broader
How can social media tools be used in the
context of campus civic engagement?
(Baseline Pre/Post Campus Survey, Focus
Groups)
Can online lead to offline? (Online Student
Survey, Progress Updates)

27. Evaluation:
What are we trying to learn?
•Going Deeper
How/are students affected by their leadership
role in an issue-based project using social
media as an organizing tool? (Semesterly Pre/
Post Online Student Leader Survey)
Do Community Partners feel better able to
meet their mission as a result of grant
activities? (Community Partner Surveys)

28. Evaluation:
What are we trying to learn?
•Connecting & Leveraging
Does the use of social media by Bonner Programs connect
people & organizations not previously connected? (Progress
Updates, Student Leader Survey, Community Partner
Surveys)
Can social media tools help to leverage higher education's
assets for community partnerships? (Progress Updates,
Community Partner surveys)
What social media tools are most effective when used by a
campus at supporting service? Why? Under what
conditions? (Progress Updates, Conversations with Fdn
staff, Focus Groups, Community Partner Surveys)

29. Evaluation:
Proposed Timeline
• Student Leader Surveys - Coordinated by CIRCLE, at
the beginning and end of each semester starting in the
Fall of 2009
• Community Partner Surveys - June 2009*, Jan 2010*,
June 2010*, Jan 2010 (each campus will do this twice:
the final and only one of these asterisked dates)
• Progress Updates - Due to Corporation - June 2009,
Jan 2010, June 2010, Jan 2011
• Baseline Post-Survey (2011)
• Discussion at SLI - June 2009, June 2010

30. Evaluation:
Questions to Discuss
How would you prefer to send the names of
student leaders on these grant-funded
projects to us at the beginning of each
semester?
What do you suggest and how would you
prefer to include your Community Partners
on this project in a survey? (at two points
over the course of two years)

31. Next Steps:
Sharing and Brainstorming
Thoughts or take-aways?