Presentation by Mike Moore from NAVTEQ on their suite of API tools for location integration into mobile applications, delivered at Mobile Manifest on 14 July 2011 in Leeds, UK

1. NAVTEQ Network for Developers Location, Location, Mobile! July 2011

2. NAVTEQ Vision A Vision to Revolutionize MapsBy revolutionizing the way people think about and interact with maps, we foresee a world in which everyone finds their way to people, places and opportunities more easily and safely than ever before

3. A Global Presence 3 EMEA Headquarters Veldhoven, Netherlands Corporate Headquarters Chicago, USA APAC Headquarters Gateway East, Singapore 3

4. NAVTEQ® Maps are Everywhere NAVTEQ is the leading provider of the digital map, traffic and location data that powers many of the world’s most innovative navigation applications In-Dash Telematics Internet Trip Planning Cell Phones Mobile Fleet Enterprise Government

5. 5 The NAVTEQ Difference: Its People and Technology Leveraging the right balance of people and technology allows for NAVTEQ’s competitive advantage in providing the highest quality map NAVTEQ’s approximately 1,200 Geographic Analysts: Local knowledge: 213 offices in 50 countries Field teams “own” their piece of the map NAVTEQ’s Global Toolkit: A single global specification— One World, One Database Tools and technology are mobile and scalable to adjust to unique scenarios NAVTEQ’s Continuous Innovation: New ways to leverage existing tools Powerful tools open the door to new content and boost collection capabilities

6. Most Accurate and Comprehensive Global Footprint 6

7. The Depth and Breadth That Matter to the User Whatever location content you need Expansive Product Portfolio 32 Million 85 2.4 Million Kilometers of roads Navigable countries Changes per day

8. LBS Users Worldwide – ABI Research Navigation services and search and discovery will have the largest user base for both on-deck and off-deck markets over the forecast period according to ABI, with 351 millions users for navigation and 422 millions users for search and discovery by the end of 2014 8 On deck (carrier) Off deck (application store) Source: ABI Research, February 2011

9. Navigation (Drive & Walk) Visuals Point of Interest Address & Enterprise Traffic ADAS Global Content Portfolio

10. Visual Content NAVTEQ’s broad Visual Content portfolio allows customers to enhance user orientation and enable application differentiation NAVTEQ’s Visual Content offerings include: 3D Landmarks 3D City Models Enhanced Junction Views Enhanced 3D City Models Motorway Junction Objects Digital Terrain Model Enhanced Elevation Contours Visual Content is geo-referenced to the NAVTEQ map and add realism to map display to help consumers more easily orient themselves during navigation

12. Pedestrian Content To meet the growing mobile device demand for relevant, location-aware services, NAVTEQ offers detailed local information built to navigate through cityscapes on-foot NAVTEQ Discover Cities™ provides geometry and attributes important to pedestrian routing: Public transit information such as stop and access point locations Neighborhood boundaries to enable local and proximity search Crosswalks, sidewalks and stairs Tunnels and bridges Virtual connections (where physical connections do not exist) NAVTEQ Discover Cities is currently available for major cities in the Americas, Asia-Pacific and Europe, with ongoing expansion to additional cities in these geographies

13. NAVTEQ Traffic™ NAVTEQ provides accurate traffic coverage in 23 countries worldwide*, covering more countries than any other traffic supplier NAVTEQ offers the world’s largest and most diverse traffic network NAVTEQ Traffic provides accurate real-time traffic information to get drivers to their destinations faster and more efficiently NAVTEQ Traffic provides high-quality, real-time traffic information on motorways, main roads and secondary roads to in-vehicle navigation systems, personal navigation devices and mobile phone users NAVTEQ Traffic offers the most comprehensive coverage in North America, including 134 major metro areas and connecting highways in the U.S. and Canada, as well as coverage in Mexico NAVTEQ was the first company to launch a personalized, real-time traffic data solution for North American in-vehicle navigation systems *These include: Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Indonesia, Italy, Luxembourg, Mexico, The Netherlands, Norway, Poland, Russia, South Africa, Spain, Sweden, Switzerland, United Arab Emirates, the United Kingdom and the United States

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15. Use Case: Eco Routing Applications can minimize start/stop by avoidance of traffic signals, stop signs and traffic congestion Applications can also maximize smooth driving at most fuel efficient speeds taking into account historical speed, driver alerts, road curvature, height and slope In addition, applications can display a summary of estimated fuel and C02 reduction achieved through the use of green routes--both individually and cumulatively over time 16 Enable routing algorithms to generate the most fuel-efficient route based on map data and traffic conditions that lead to smoother driving and reduced vehicle workload

16. Use Case: Electric and Hybrid Vehicle Powertrain Management 17 Enable the vehicle to anticipate upcoming changes in road conditions to optimize power mode selection and recognize regeneration locations for optimal fuel savings Electric and Hybrid Vehicles use knowledge of the road network to regulate speed and acceleration to maximize range of the vehicle in the most eco-efficient way,as well as calculate point of no return, or to identify reachable charging stations

18. Extended NAVTEQ and third-party support for other industry leaders through NN4D’s Partner Zones