A digital marketing plan that I created for a newly signed group during my internship at Atlantic Records.

1. Digital Marketing Strategy
This digital marketing plan consist of two parts to meet
the below objectives.
Objectives
• Increase social network presence
• Increase fan email list
• Increase fan engagement
• Increase official website traffic
Social Network Data (11/22/13)
Facebook: 11,946 fans
Instagram: 1,181 fans
Twitter: 2,953 fans

2. “Follow My Feet” Contest
• Powered through
FB’s SuperGlued
App
• Fans will have to
visit the band’s
official website to
enter the contest
• Enter Contest Page
will look like this
(ex: Stalley)

3. 1. Like TUC’s Facebook page
2. Share this contest on
Facebook
3. Join fan email list
4. Follow TUC on Twitter
5. Follow 20 SuperGlued
Artists
6. Get a Facebook friend to
enter
To enter this contest the contestant must:
• Connect with Facebook (becoming a member of
SuperGlued)
• Complete 3 or more tasks on the list to officially be a
contestant

4. The winner of this contest will win 2 tickets to the “Music
Saves Lives” performance or to a future concert. Concert
dates will be listed on the contest page for the winner to
choose from.

5. #FollowMyFeet Picture Splash Page
Topic: “Where can your feet take you?”
To enter the collage fans must:
• Post pictures from any social site
• Use #FollowMyFeet and/or #TUC
• Show us possible places your feet can guide you
Using Rebelmouse.com, we will create a collage of fan
posts from each social network.

6. Participating social networks
include:
• Facebook
• Instagram
• Twitter
• Tumblr
• Pintrest
• Google+
Fans will be able to go to the
official website to access this
splash page. There will be a
link directly to where the
collage lives.
(ex: BOB’s
#undergroundluxury)

7. TUC’s
Website
IG
Twitter
Email
Fan
Collage
Facebook