Lamosca
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Mobile street-game solution in different cities
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Lamosca
- 1. La mosca: Come out and play donderdag 25 juni 2009
- 2. Introducing La mosca • Publisher of location based games • Started in September 2006 • Based in Gent, Belgium • 8 games, most popular ‘The target’ donderdag 25 juni 2009
- 3. What are location based games? Your position on a map GPS phone Action in the city donderdag 25 juni 2009
- 4. Game screen Game screen with: - Map of the city (1 sq. km), scores, timings - Positions of virtual objects and players - Public locations are part of the game The phone continuously exchanges data with the game server donderdag 25 juni 2009
- 5. Always connected Game server collects positions and game actions 3 1 Phone gets position 2 Phone sends data through the wireless network donderdag 25 juni 2009
- 6. Always connected Game server collects positions and game actions 3 1 Phone gets position 2 Phone sends data through the wireless network donderdag 25 juni 2009
- 7. Always connected Game server collects positions and game actions 3 1 Phone gets position 2 Phone sends data through the wireless network donderdag 25 juni 2009
- 8. Always connected Game server collects positions and game actions 3 1 Phone gets position 2 Phone sends data through the wireless network donderdag 25 juni 2009
- 9. Always connected Game server collects positions and game actions 3 1 Phone gets position 2 Phone sends data through the wireless network donderdag 25 juni 2009
- 10. Picking up virtual tools donderdag 25 juni 2009
- 11. Picking up virtual tools donderdag 25 juni 2009
- 12. Commiting a virtual crime donderdag 25 juni 2009
- 13. Commiting a virtual crime donderdag 25 juni 2009
- 14. Defense tools • Radio jammer • Bulletproof jacket • Mine donderdag 25 juni 2009
- 15. donderdag 25 juni 2009
- 16. donderdag 25 juni 2009
- 17. OTHER LA MOSCA GAMES CODECRACKERS Treasure of the monk ECO PLANET CITYTRACKS The managers donderdag 25 juni 2009
- 18. The Target: Renting devices donderdag 25 juni 2009
- 19. The Target for individuals • Devices are rented by the players: 7 cities in Belgium, 7 in The Netherlands, 7 in France: more countries will be added! • Distribution through game centers, youth hostel, citygame shop, city, event company, ... • Group price of 105€ • Between 40 and 80 games per month per city donderdag 25 juni 2009
- 20. The Target for individuals • Average player profile: • No typical gamer! • Outdoor group entertainment • Bachelor parties • Average 28 years • 2/3 male donderdag 25 juni 2009
- 21. The Target for companies • Event companies in Belgium, The Netherlands and Lithuania offer our 8 games (The target, Citytracks, Codecrackers, Treasure of the Monk, Eco Planet, The Managers) • Big brands are playing, even police squads! • Very easy to play in new cities • More than 100 cities at this moment donderdag 25 juni 2009
- 22. The future donderdag 25 juni 2009
- 23. Distribution • Download games on the Web (PC/mobile), installed on memory cards or pre-installed • Play on your own phone, buy ‘credits’ online • Game related communities • Permanent games: step in and out of the game when it fits you (WoW like) donderdag 25 juni 2009
- 24. Permanent games • Play where you want, when you want, with whom you want • Connect with other players • New way of tourism donderdag 25 juni 2009
- 25. New opportunities • Broader audience than ‘classical’ games see: Wii • New domains like LB sports, tourism • New revenue streams: subscription, advertising, sponsored games, LB dating, ... donderdag 25 juni 2009
- 26. Thanks! kristof@lamosca.be www.lamosca.be donderdag 25 juni 2009