Motivate Europe Live: Motivation through Rewards & Recognition in the U.K.
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Melissa Van Dyke, President Incentive Research Foundation www.theIRF.org
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Motivate Europe Live: Motivation through Rewards & Recognition in the U.K.
- 1. Motivation through Rewards & Recognition in the U.K. Melissa Van Dyke, President Incentive Research Foundation www.theIRF.org April 23, 2015
- 2. Who We Are
- 3. 81% Concentrated on Talent 93% Change Attraction Retention Strategy 61% Haven’t Taken the First Step 34% Feel HR is Well-Prepared to Help Talent 17th Annual CEO Survey PriceWaterhouseCoopers 2014 CEOs Concerns
- 5. The Environment 4/28/2015 4 • Two-thirds of U.K. companies have grown in the past year. • 87% are Small Business Question: “Which of the following best describes your organisation – in the past year?” grown significantly 19% grown moderately 48% shrunk moderately 4% shrunk signifcantly 2% stayed the same 27%
- 6. 65% of U.K. Businesses 4/28/2015 5 35% 65% Offer Non Cash Awards
- 7. THINK - DESIGN - CHANGE 4/28/2015 6
- 8. THINK 4/28/2015 Copyright The IRF 2015 www.theIRF.org 7
- 9. Effective Tool 4/28/2015 Copyright The IRF 2015 www.theIRF.org 8 Recruitment Tool Retention Tool Engagement Tool 61% 67% 68%
- 10. Strong Influencer 4/28/2015 Copyright The IRF 2015 www.theIRF.org 9 Motivate Employees Increases Productivity Influences Behavior 72% 82% 85%
- 11. 82% Supported by Mgmt 4/28/2015 Copyright The IRF 2015 www.theIRF.org 10
- 12. Efficient, Effective, Simple 4/28/2015 Copyright The IRF 2015 www.theIRF.org 11 Simple ROI Cost Efficient 62% 68% 68%
- 13. Influence on Design 4/28/2015 12Copyright The IRF 2015 www.theIRF.org Top 2 Box Internal Stakeholder Competitor… Financial Forecasts Public Perception 63% 71% 73% 78%
- 14. DESIGN 4/28/2015 Copyright The IRF 2015 www.theIRF.org 13
- 15. Employee Reward & Recognition 4/28/2015 14 81% 81% 19% Offer Non Cash R&R to Employees Do Not Offer Non Cash R&R to Employees Copyright The IRF 2015 www.theIRF.org
- 16. What is Rewarded? 4/28/2015 Copyright The IRF 2015 www.theIRF.org 15 1% 41% 44% 51% 51% 66% Other Sales Goals Extra Mile Success Performance… BestPractices
- 17. 53% All Workforce 47% Peer to Peer 4/28/2015 Copyright The IRF 2015 www.theIRF.org 16 Who and How
- 18. Sales Reward & Recognition 4/28/2015 17 81% 72% 28% Offer Non Cash R&R to Sales Do Not Offer Non Cash R&R to Sales Copyright The IRF 2015 www.theIRF.org
- 19. Goal Setting 4/28/2015 Copyright The IRF 2015 www.theIRF.org 18 Top Tier Objectives • Productivity (49%) • Morale • Innovation • Years of Service Mid Tier • Customer Sat, Sales, Wellness, Cost/Waste Reduction
- 20. Gauging Success 4/28/2015 19 •Product Sales in Pounds or Euros •New New Customers •Productivity Metrics •Product Sales i Unites •Participant Feedback Top Tier Metrics (35-43%)
- 21. Enhancements 4/28/2015 Question: “Are you using any of the following to enhance your incentive campaign(s)?” 20 CMS (49%) Social (39%) CSR (33%) Gaming (21%)
- 22. Supplier Support 4/28/2015 21 85% Use Suppliers •Provide Travel Rewards •Merchandise GC Rewards •Communicate or Track •Design •Best Practices
- 23. Award Usage 4/28/2015 22 Type Offer Group Incentive Travel 58% Individual Incentive Travel 56% Merchandise 52% Prepaid 31% Digital 37%
- 24. Per Person Budgets 4/28/2015 23 Award Type <£1000 Group Incentive Travel 76% Individual Incentive Travel 69% Prepaid 61% Digital 52% Merchandise 48%
- 25. Per Person Budgets 4/28/2015 24 Award Type £1-2k Group Incentive Travel 9% Individual Incentive Travel 22% Prepaid 34% Digital 36% Merchandise 42%
- 26. Geographic Regions as Destinations 4/28/2015 25 79% of U.K. companies will choose European destinations for their incentive travel programs 31% Will Use North America
- 27. Merchandise/Prepaid/Digital 4/28/2015 Question: “What types of rewards are you using with your merchandise and/or prepaid and/or digital incentive programme(s)?” 26 Plastic Gift Vouchers 42% Digital Downloads 38% Merchandise 37% Open Loop Card 32% Paper Gift Vouchers 32% Closed Loop Card 25%
- 28. CHANGES 4/28/2015 Copyright The IRF 2015 www.theIRF.org 27
- 29. Employee Program Budgets 4/28/2015 Question: “What types of rewards are you using with your merchandise and/or prepaid and/or digital incentive programme(s)?” 28 78% Increasing 22% Decreasing
- 30. Sales Program Budgets 4/28/2015 Question: “What types of rewards are you using with your merchandise and/or prepaid and/or digital incentive programme(s)?” 29 85% Increasing 15% Decreasing
- 31. 96% Changing MPPD 4/28/2015 30 Increase Decrease
- 32. 92% Changing Incentive Travel 4/28/2015 Question: “Which of the following best represents what you anticipate for your organization in the coming year?” 31 • 44% increasing group vs individual (23%) • 31% going international (22%) • 23% increasing attendees (12%) • 20% increase on site inclusions (9%) • 19% going all inclusive (7%) • 20% reducing room nights (16%)
- 33. Motivation through Rewards &Recognition in the U.K. Melissa Van Dyke, President Incentive Research Foundation www.theIRF.org April 23, 2015
- 34. Awareness of Industry Associations • Many U.K. reward and recognition programme buyers are unaware that there are industry associations that are resources for design thought leadership. 4/28/2015 Question: “Before this survey, were you aware that there are reward and recognition industry association that provide thought leadership to companies relative to programme design?” 33 No 42% Yes 58%
Notas del editor
- Many U.K. organisations leverage non-cash employee and sales reward and recognition programme(s) to promote desired behaviors. Stakeholders and their organisations stand behind and believe in the positive influence of their programme(s). Many U.K. companies report growth and anticipate increased investments relative to reward/recognition programme(s). Most currently offer group and individual incentive travel; half offer merchandise, and many offer prepaid and digital rewards. Most companies work with incentive industry suppliers in some capacity. A notable number of respondents are unaware of industry associations that provide thought leadership.
- PWC reaches out to 1300 CEOS world wide. They DON’T ask about Recognition, but they have strong supporting data. Cost cutting, Risk Management nNO 13 options. Beat out Customers, R&D/Innovation, Org Design, Risk, Market Channels, Data Analytics, and was tied for #1 w/ Technology. Only with Tech 1/3 have completed their efforts or are in process of doing so. With 1/3 Saying they recognize need or are devleping strategy for talent Third worst, only above Customer Service and R&D.
- PWC reaches out to 1300 CEOS world wide. They DON’T ask about Recognition, but they have strong supporting data. Cost cutting, Risk Management nNO 13 options. Beat out Customers, R&D/Innovation, Org Design, Risk, Market Channels, Data Analytics, and was tied for #1 w/ Technology. Only with Tech 1/3 have completed their efforts or are in process of doing so. With 1/3 Saying they recognize need or are devleping strategy for talent Third worst, only above Customer Service and R&D.
- Confidence interval 95% +/- 10% Online survey (April 2015) of 100 United Kingdom organisational stakeholders concerning reward and recognition programmes Topics including, but not limited to: Employee and sales programmes Influence Spend Rewards Anticipated changes Results are weighted to reflect the actual proportion of U.K. companies by annual revenue size
- There are 209,515 businesses in the UK with more than £1 million in annual revenue; 87% of these firms are small businesses, with revenue between £1 million and £9.9 million. Nearly two-thirds of UK businesses use non-cash reward and recognition. There are no significant differences in non-cash incidence by firm size. The sheer number of small businesses means most of the businesses utilizing non-cash are within the £1-9.9 million category.
- There are 209,515 businesses in the UK with more than £1 million in annual revenue; 87% of these firms are small businesses, with revenue between £1 million and £9.9 million. Nearly two-thirds of UK businesses use non-cash reward and recognition. There are no significant differences in non-cash incidence by firm size. The sheer number of small businesses means most of the businesses utilizing non-cash are within the £1-9.9 million category.
- U.K. company reward & recognition stakeholders believe in reward & recognition as effective engagement, retention, and recruitment tools. Question: “Please indicate your level of agreement with the following statements:” five point scale Top Box Scores Reward and Recognition Programs “Our Reward and Recognition Programs are Effective Recruitment Tools, Retention Tools, Engagement Tools”
- U.K. company reward & recognition stakeholders believe in the positive influence of programme(s). Question: “Please indicate your level of agreement with the following statements:” five point scale Top Box Scores Reward and Recognition Programs (1) I personally believe the reward and recognition influences behaviour (2) Our Reward and Recognition programmes help increase employee productivity and peformance (3) Our R&R programme(s) help motivate employees
- U.K. company reward & recognition stakeholders believe in the positive influence of programme(s). Question: “Please indicate your level of agreement with the following statements:” five point scale Top Box Scores Reward and Recognition Programs 1. Our programs are supported by top management (82%) 2. R&R programmes are cost efficient to run 3. Our R&R programs provide satisfactory Return on Investment 4. R&R programs are simple to run.
- U.K. company reward & recognition stakeholders believe in the positive influence of programme(s). Question: “Please indicate your level of agreement with the following statements:” five point scale Top Box Scores Reward and Recognition Programs 1. Our programs are supported by top management 2. R&R programmes are cost efficient to run 3. Our R&R programs provide satisfactory Return on Investment 4. R&R programs are simple to run.
- Core issues are important to successful reward and recognition campaigns. Question: “To what extent are the following relevant to the design and implementation of your organisation’s most successful reward & recognition campaign(s)?” (five point scale) Top 2 box Quality financial forecasts, competing campaigns, perceptions of the general public, and internal stakeholder views are all important to companies’ most successful reward and recognition campaigns. Quality Financial Forecasts 73% Competing with the Incentive Campaigns of other orgs 71% Being Guided by Internal Stakeholder requirements and views 63% Perceptions of General Public 78%
- Within companies using non-cash rewards, the majority (81%) offer non-cash employee reward and recognition. Most (71%) employee non-cash R&R budgets are under £100,000. Per employee spend is varied. R&R Budget Total 32% LT 50K 39% 50-99k 15% 100-249k 10% 250-499k 4% 500-999k 1% 1MM or more PP Budget 21% <50 22% 50-99 25% 100-199 29% 200-499 4% 500 or more
- Companies reward their employees for a variety of behaviours/activities; a majority rewards employees for best practices. Question: “Does your organisation’s employee reward and recognition programme(s):” Does your organisation’s employee reward & recognition programme(s) (Check all that apply) Reward Best practices? Reward Contributions to your organisation’s success Reward Going the extra mile/performing “above and beyond” expectations Reward existing performance levels Rewards achieving sales goals Reward Other Behaviors (please specify)
- Companies reward their employees for a variety of behaviours/activities; a majority rewards employees for best practices. Question: “Does your organisation’s employee reward and recognition programme(s):” Does your organisation’s employee reward & recognition programme(s) (Check all that apply) Offer points-based 13% Include your entire workforce? 53% Allow employees able to nominate one another for outstanding contributions? 47%
- Within companies using non-cash rewards, the majority (72%) offer non-cash sales reward and recognition. Most (72%) sales non-cash R&R budgets are under £100,000. Per salesperson spend is varied. R&R Budget Total 52% LT 50K 20% 50-99k 16% 100-249k 7% 250-499k 1% 500-999k 5% 1MM or more PP Budget 3% 0 7% <50 27% 50-99 18% 100-199 30% 200-499 10% 500 or more 4% IDK
- Question: “For your reward and recognition campaigns, which of the below represent objectives of your programme(s)?” Productivity (49%) Morale (39%) Innovation (35%) Years of Service (33%) MidTier 25-30% - Customer Sat, Specific Product Sales, Wellness, Cost Reduction, Waste Reduction Bottom Tie <-20%r: Safety, Market, Share, Reduce Attrition, & Training
- U.K. companies utilise a variety of sales, financial, productivity, employment, and training metrics. Question: “For your reward and recognition campaigns, which of the below represent objectives of your programme(s)?” (less than 1% didn’t know or said none of these) Mid Tier (23-28%) Other Financial Metrics ROI Reduced Attirition Less than 7% said “Product Knowledge”
- Half (49%) of U.K. companies integrate their incentive campaigns with CMS, and many employ social media, CSR, and gaming as enhancements. Integration with Mgmt Systems (49%) Social Media (39%) CSR (33%) Gaming (21%) None 8% IDK 3%
- Question: “For your reward and recognition programme(s), in what capacity do you work with suppliers?” The majority (85%) of U.K. companies work with incentive industry suppliers in some capacity. Provide Travel Rewards 38% Merchandise GC Rewards 32% Communications 30% Design 28% Expertise 25%
- This information represents the proportion of survey respondents who are involved in incentive travel, merchandise, prepaid, and digital awards at their companies (as purchasers of related services). It is sensible to infer then that the companies offer these programs to participants. Respondents were asked whether they are involved as purchasers of services related to different types of awards. A majority of U.K. companies offer incentive travel awards and half offer merchandise awards.
- This information represents the proportion of survey respondents who are involved in incentive travel, merchandise, prepaid, and digital awards at their companies (as purchasers of related services). It is sensible to infer then that the companies offer these programs to participants. Respondents were asked whether they are involved as purchasers of services related to different types of awards. A majority of U.K. companies offer incentive travel awards and half offer merchandise awards. Budgets £1000-2000 GIT – 9% IIT – 22% Prepaid – 34% Digital – 36% Merchanidse – 42% Merchandise Budgets – 48% have budgets
- This information represents the proportion of survey respondents who are involved in incentive travel, merchandise, prepaid, and digital awards at their companies (as purchasers of related services). It is sensible to infer then that the companies offer these programs to participants. Respondents were asked whether they are involved as purchasers of services related to different types of awards. A majority of U.K. companies offer incentive travel awards and half offer merchandise awards. Budgets £1000-2000 GIT – 9% IIT – 22% Prepaid – 34% Digital – 36% Merchanidse – 42% Merchandise Budgets – 48% have budgets
- Question: “Please indicate which geographic region(s) you will choose as “destinations” for your incentive travel campaign(s) in the coming year.” 31% North America Middle East 17% Africa 17% Asia 17% Central America 16% Caribbean 13% Africa 9% South America 8%
- Question: “What types of rewards are you using with your merchandise and/or prepaid and/or digital incentive programme(s)?” U.K. companies employ the full range of award types - More than 1/3 are using merchandise, open and closed loop cards, gift vouchers, and digital media. Merchandise 37% Open Loop Card (used anywhere MasterCard Visa) 32% Closed Loop Card (card is only redeemed by one retailer, one restaurant, etc,) 25% Gift Vouchers plastic 42% Gift Vouchers paper 32% Digital Downloads/music/videos/books 38%
- A majority anticipate their employee and sales reward/recognition spend will either increase or remain the same in the coming year. Majorities of company offering non-cash R&R to employees and to salespeople anticipate their spend will either increase or remain the same in the coming year: 78% of companies offering employee non-cash R&R 85% of companies offering sales non-cash R&R
- A majority anticipate their employee and sales reward/recognition spend will either increase or remain the same in the coming year. Majorities of company offering non-cash R&R to employees and to salespeople anticipate their spend will either increase or remain the same in the coming year: 78% of companies offering employee non-cash R&R 85% of companies offering sales non-cash R&R
- In the coming year, U.K. firms plan to increase their use of debit/prepaid gift cards and increase their merchandise selection. Some plan to add travel and experiences as options. Question: “You have indicated you are involved in one or more of the following types of campaigns: merchandise, prepaid, digital. In the coming year, which of the following changes will be made concerning your campaign strategy(ies)?” 4% none of these – 96% Making Change IDK – 6% Increase use of debit/prepaid cards 49% Increase Merchandise Selection 29% Travel Included as Option 28% Experiences Included as Option 19% Decrease use of debit/prepaid gift cards 18% Decrease Merchandise Selection 10%
- Many U.K. companies expect to change their group versus individual incentive travel mix in the coming year:
- Many U.K. organisations leverage non-cash employee and sales reward and recognition programme(s) to promote desired behaviors. Stakeholders and their organisations stand behind and believe in the positive influence of their programme(s). Many U.K. companies report growth and anticipate increased investments relative to reward/recognition programme(s). Most currently offer group and individual incentive travel; half offer merchandise, and many offer prepaid and digital rewards. Most companies work with incentive industry suppliers in some capacity. A notable number of respondents are unaware of industry associations that provide thought leadership.
- Question: “For your reward and recognition programme(s), in what capacity do you work with suppliers?”
- Most U.K. companies offer group incentive travel awards.
- Most U.K. purchasers offer individual travel awards.
- Half of U.K. companies offer merchandise awards.
- Three in ten (31%) U.K. companies offer prepaid awards.
- Nearly four in ten (37%) U.K. companies offer digital awards.
- Majorities of company offering non-cash R&R to employees and to salespeople anticipate their spend will either increase or remain the same in the coming year: 78% of companies offering employee non-cash R&R 85% of companies offering sales non-cash R&R