My "Business and Monetization Opportunities for Developers" talk from WordCamp Sofia 2016 - discussing different revenue streams for WordPress developers toward the product business model, with tips and tricks on marketing and billing.
2. ➔ CEO, WordPress Architect @ DevriX
➔ Former Java/PHP/Python Developer
➔ Consultant and Technical Lead for several SaaS Solutions
➔ Marketing and Project Management chops
➔ @no_fear_inc
➔ Open Source addict and Cofficer
About Me
Mario Peshev, @no_fear_inc
5. Premium Themes
➔ The most popular way for selling products vs.
services
➔ Does not require proficient coding skills,
suitable for people with marketing/design
background
➔ Market is oversaturated, race to the bottom for
2-3 years now
➔ Niche themes are still a thing though
Mario Peshev, @no_fear_inc
6. ➔ Building niche themes or implement outstanding designs
➔ Create theme frameworks, option frameworks, licensing APIs
➔ Work on embeddable solutions (galleries, builders, other tools
that can be integrated within a theme)
➔ A hosted WordPress solution with your premium themes
➔ Support and Tutorial folks are like unicorns
Theme Ecosystem
Opportunities
Mario Peshev, @no_fear_inc
8. Freemium Plugins
➔ A free core plugin with a paid Pro version or add-ons
➔ Works great for a free trial with an upsell
➔ Gets people engaged and invested in your product
➔ Allows for a larger audience and faster marketing
Mario Peshev, @no_fear_inc
9. ➔ Get paid for features added to the plugin
➔ Build plugins for clients and release for free whenever possible
➔ Create an extensions ecosystem for additional features
➔ Upsell additional consulting, development and maintenance
Get Paid for
Improvements
Mario Peshev, @no_fear_inc
10. Premium Plugins
➔ Building WordPress plugins for a fee
➔ Still allows for selling add-ons and extensions
(like Gravity Forms)
➔ Also a good stream of annual recurring revenue
with renewals
➔ Marketing a new paid solution is fairly
challenging
Note:
All plugins need to be
fully GPL-compliant
Mario Peshev, @no_fear_inc
11. ➔ A lucrative way to code less and leverage marketing
➔ In a way, that's what plugins are to WordPress in general
➔ Extend a powerful and popular plugins and tap to its user base
➔ Applicable to larger plugins (eCommerce, builders, event
managers)
Extensions
Mario Peshev, @no_fear_inc
13. Plugin Marketplaces
➔ WordPress.org for freemium solutions
➔ Your own website
➔ Plugin marketplaces
➔ Core plugin sites listing extensions
Mario Peshev, @no_fear_inc
14. ➔ Lists the Core plugin plus extensions
➔ Runs promotions and campaigns on your behalf
➔ Marketing out of the box
➔ The EDD Team takes care of support
The EDD Marketplace
Mario Peshev, @no_fear_inc
16. ➔ Hosted software distributed on a subscription basis
➔ Platform-independent, centralized updates
➔ Usually integrates with tons of other services
➔ Handle the data and analyze behavioral patterns
What is SaaS?
17.
18. The Full Package
➔ Bundle both your codebase, and additional
plugins
➔ Set the environment standards - both hosting,
and WP stup
➔ Define the payment terms
➔ Cancel accounts after payment expiration
Mario Peshev, @no_fear_inc
19. Theme Ecosystem Opportunities
➔ Building niche themes or implement outstanding designs
➔ Create theme frameworks, option frameworks, licensing APIs
➔ Work on embeddable solutions (galleries, builders, other tools that can be
integrated within a theme)
➔ Marketing and Project Management chops
➔ A hosted WordPress solution with your premium themes
➔ Support and Tutorial folks are like unicorns
20. Theme Ecosystem Opportunities
➔ Building niche themes or implement outstanding designs
➔ Create theme frameworks, option frameworks, licensing APIs
➔ Work on embeddable solutions (galleries, builders, other tools that can be
integrated within a theme)
➔ Marketing and Project Management chops
➔ A hosted WordPress solution with your premium themes
➔ Support and Tutorial folks are like unicorns
21. Theme Ecosystem Opportunities
➔ Building niche themes or implement outstanding designs
➔ Create theme frameworks, option frameworks, licensing APIs
➔ Work on embeddable solutions (galleries, builders, other tools that can be
integrated within a theme)
➔ Marketing and Project Management chops
➔ A hosted WordPress solution with your premium themes
➔ Support and Tutorial folks are like unicorns
22. Theme Ecosystem Opportunities
➔ Building niche themes or implement outstanding designs
➔ Create theme frameworks, option frameworks, licensing APIs
➔ Work on embeddable solutions (galleries, builders, other tools that can be
integrated within a theme)
➔ Marketing and Project Management chops
➔ A hosted WordPress solution with your premium themes
➔ Support and Tutorial folks are like unicorns
24. Tools and Services
➔ Support System
➔ Email and SMM Automation and Sequences
➔ Zapier or IFTTT
➔ Reliable payment solution
➔ A hosting partner, IaaS or PaaS Solution
Mario Peshev, @no_fear_inc
25. Stratus5
➔ A Cloudware-based PaaS
➔ Takes care of billing, first-level support,
renewals, payments, infrastructure
➔ Takes a cut on your profit
➔ More partnership-based than
outsource-oriented
Mario Peshev, @no_fear_inc
26. ➔ Payment terms in Bulgaria are really complicated
➔ On top of the EU law, there's the Bulgarian one
➔ You can leverage PayPal, 2Checkout, Payoneer etc.
➔ Accounting could be a major bottleneck as your business
grows
Payment Handling
Mario Peshev, @no_fear_inc
27. ➔ A hosted payment solution for different digital products
➔ Detailed analytics, customer management
➔ Deals with all financial troubles of an entrepreneur
➔ Subscription is $10/month. Charges 3.5% + $0.30 of a sale
Gumroad
Mario Peshev, @no_fear_inc
29. ➔ Blogging
➔ Tutorials, plugin reviews, demos
➔ Affiliate networks and cross-promotions
➔ Online training courses
➔ Integrating different plugins together
Mario Peshev, @no_fear_inc
Other Sources of Revenue
30. Some Extra Tips
➔ Write a detailed business plan
➔ Focus on one thing
➔ Tackle a niche and profile in it
➔ Branding and marketing are important
➔ Partnerships and networking
➔ Consulting opportunities for starters (high rate, low engagement)
Mario Peshev, @no_fear_inc
31. That’s all folks!
Questions?
Tweets as @no_fear_inc
Mario Peshev on LinkedIn
nofearinc on WordPress.org
GitHubering like mpeshev
Blogging at DevWP.eu