Notes on logos and slogans, including examples.

1. Logos & Slogans Concepts and Designs

2. Know What It Represents A concept, company Recognition trust Describable Memorable

4. What’s It’s Not Doesn’t necessarily include text Doesn’t necessarily include a picture Busy Messy

5. Steps of Design The Design Brief - think about what you want Research & Brainstorming – come up with ideas Sketching – try lots of different things

6. Steps of Design Prototyping & Conceptualizing – pick one and try running with it Revise & Add Finishing Touches – your first draft is never perfect Showcase Finished Project – create a final copy and show it off on all your materials

13. Slogans Memorable motto or phrase used in advertising Express an idea or purpose

14. Memorable Slogans Just do it! –Nike You’re in good hands with Allstate. –Allstate The quicker picker upper. – Bounty Have it your way. – Burger King M’m, M’m good! –Campbell’s Soup Snap! Crackle! Pop! –Rice Crispies

15. Try this http://thesurrealist.co.uk/slogan.cgi http://www.sloganizer.net/en/