The document discusses optimizing Magento checkouts to improve conversion rates. It provides statistics showing the impact of checkout abandonment on ecommerce revenues and highlights key recommendations from studies. These include reducing the number of checkout steps, showing delivery costs upfront, isolating the checkout from other areas, allowing guest checkouts, reducing input fields, and making the checkout mobile friendly. The optimized Magento checkout discussed improved conversion by 29% by focusing on these recommendations.

1. Optimising the
Magento Checkout

2. Why do some
Checkouts Convert
Better

7. Why Optimise
Magento Checkout

8. 9063
Source: Tom Robertshaw Feb 2013 Ecommerce Survey

9. £1,000,000

10. 4%
Source: IMRG 2012 Ecommerce Report

11. 5%

12. £250,000

13. £2,265,750,000

14. 2000

15. 77.79%
76.45% 68.88%

16. 2012

17. 97.96%
11.60%
25%
39.21%
35.52%
29.68%
23.42%
27.40%
45.49%
23.98%

19. 97.96%
11.60%
25%
39.21%
35.52%
29.68%
23.42%
27.40%
45.49%
23.98%

22. 35.61%
11.60%
25%
39.21%
35.52%
29.68%
23.42%
27.40%
45.49%
23.98%

23. Magento Ave: 29.69%
Ave: 74.37%

24. Magento: 45.49%
Before: 76.45%

25. Key Recommendations

26. Less (Steps) is not more

27. 35.61%
11.60%
25%
39.21%
35.52%
29.68%
23.42%
27.40%
45.49%
23.98%

28. Average for OSC: 30.07%

29. Simple Steps

30. Source: Nicholas Ward / checkoutoptimisation.com

31. 77.79%
76.45% 68.88%

32. Delivery Costs Upfront
Source: 20 Tips to Reduce Shopping Cart Abandonment by Bryan & Jeffery Eisenburg

35. Isolate the Checkout
Source: Econsultancy's 2010 Checkout Optimisation Report

39. Login Step

41. +71%

42. Allow Guest Checkouts

43. Source: Econsultancy's Toluna Survey

44. Reduce Input Fields

45. Source: Nicholas Ward / checkoutoptimisation.com

46. Single Name Field
Source: Baymard Ecommerce Checkout Usability
&
Econsultancy's 2010 Checkout Optimisation Report

47. Address Lookup

50. Offsite Payments

54. Mobile

55. 46%

59. Isolates the Checkout

62. Reduced Steps

66. Reduced Input Fields

67. 29

68. 26

71. 22

73. Default Shipping &
Payment Methods

75. Static Block for
Messaging

77. Remembers Data

78. SagePay

81. Mobile Friendly

84. Roadmap

85. ● Improve Email / Login
● Auto account recognition
● Improve address lookup
● Improve Visual Feedback (Errors & Success)
● Support for eWay
● Social Sharing
● Input Field Tips
● Event Tracking in Google Analytics on Form Fields
● Accept orders with problems on payment

86. Results

87. +29%

88. Thank You!
www.gpmd.co.uk/checkout