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Quick	
  Guide
W	
  h	
  a	
  l	
  e	
  	
  	
  Q	
  u	
  i	
  c	
  k	
  	
  	
  G	
  u	
  i	
  d	
  e
1. What	
  is	
  Whale?	
  
2. Main	
  menu	
  
3. Markets	
  
4. Top	
  100	
  	
  
5. Watchlists	
  
6. Widgets	
  
7. NoCficaCons	
  
8. Users
Content
W	
  h	
  a	
  l	
  e	
  	
  	
  Q	
  u	
  i	
  c	
  k	
  	
  	
  G	
  u	
  i	
  d	
  e
Real-­‐Cme	
  content	
  plaIorm.	
  
Monitors	
  ALL	
  acCve	
  Facebook	
  
Posts	
  in	
  a	
  market.	
  
Predicts	
  trending	
  stories.	
  
1.000	
  NoCficaCons.*	
  
1.000	
  Keywords.*	
  
Watchlists	
  with	
  1.000	
  FB	
  Pages.*	
  
Available	
  on	
  all	
  devices.	
  
1.	
  What	
  is	
  Whale?
*)	
  Whale	
  Enterprise	
  license	
  
W	
  h	
  a	
  l	
  e	
  	
  	
  Q	
  u	
  i	
  c	
  k	
  	
  	
  G	
  u	
  i	
  d	
  e
The	
  main	
  menu	
  has	
  4	
  items:	
  
Trending:	
  Switch	
  between	
  Top	
  100	
  
Pages	
  and	
  Top	
  100	
  Posts.	
  
My	
  Feed:	
  Displays	
  your	
  personal	
  
noDficaDons.	
  
FAQ:	
  Frequently	
  Asked	
  QuesDons.	
  
	
  	
  	
  	
  	
  :	
  Opens	
  a	
  submenu	
  with	
  seKngs	
  
for	
  Watchlists,	
  NoDficaDons,	
  Users,	
  
Profile	
  and	
  Log	
  out.
2.	
  Main	
  menu
W	
  h	
  a	
  l	
  e	
  	
  	
  Q	
  u	
  i	
  c	
  k	
  	
  	
  G	
  u	
  i	
  d	
  e 3.	
  Markets
Whale	
  monitors	
  ALL	
  posts	
  in	
  an	
  
enCre	
  market	
  (country)	
  
Click	
  the	
  arrow	
  buTon	
  to	
  switch	
  
between	
  your	
  available	
  markets	
  and	
  
user	
  defined	
  watchlists.	
  
A	
  page	
  and	
  it’s	
  posts	
  belong	
  to	
  a	
  
market,	
  if	
  more	
  than	
  50%	
  of	
  the	
  
engagement	
  (Likes,	
  Comments,	
  
Shares)	
  origins	
  from	
  that	
  market.
W	
  h	
  a	
  l	
  e	
  	
  	
  Q	
  u	
  i	
  c	
  k	
  	
  	
  G	
  u	
  i	
  d	
  e 4.	
  Top	
  100
Click	
  “Trending”	
  to	
  switch	
  between	
  
Top	
  100	
  Pages	
  and	
  Top	
  100	
  Posts.	
  
Top	
  100	
  Pages	
  displays	
  the	
  most	
  
engaging	
  Facebook	
  Pages	
  within	
  the	
  
latest	
  24	
  hours.	
  This	
  view	
  will	
  tell	
  you	
  
who	
  engages	
  the	
  populaDon.	
  
Top	
  100	
  Posts	
  displays	
  the	
  most	
  
engaging	
  Facebook	
  Posts	
  within	
  the	
  
latest	
  60	
  minutes.	
  This	
  view	
  will	
  tell	
  
you	
  what	
  engages	
  the	
  populaDon.	
  
You	
  can	
  view	
  Top	
  100	
  Pages	
  and	
  Top	
  
100	
  Posts	
  for	
  markets	
  as	
  well	
  as	
  for	
  
watchlists.
W	
  h	
  a	
  l	
  e	
  	
  	
  Q	
  u	
  i	
  c	
  k	
  	
  	
  G	
  u	
  i	
  d	
  e 5.	
  Watchlists
You	
  can	
  define	
  a	
  watchlists	
  based	
  on	
  
your	
  own	
  list	
  of	
  Facebook	
  pages.	
  
With	
  a	
  watchlist	
  you	
  can	
  monitor	
  
specific	
  industries	
  or	
  subjects.	
  
1.	
  To	
  manage	
  the	
  watchlists,	
  click	
  the	
  
SeKngs	
  icon	
  and	
  click	
  the	
  menu	
  item	
  
“Watchlists”	
  
2.	
  Select	
  a	
  watchlist	
  from	
  the	
  menu	
  
“Select	
  watchlist”.	
  
3.	
  You	
  can	
  add	
  a	
  new	
  page	
  by	
  pasDng	
  
in	
  the	
  Facebook	
  page	
  URL	
  and	
  click	
  
the	
  “Add	
  page”	
  buTon.	
  
4.	
  Whale	
  will	
  be	
  delivered	
  with	
  a	
  list	
  of	
  
demo	
  watchlists.	
  To	
  create	
  a	
  new	
  
watchlist	
  simply	
  rename	
  an	
  exisDng	
  
watchlist.
W	
  h	
  a	
  l	
  e	
  	
  	
  Q	
  u	
  i	
  c	
  k	
  	
  	
  G	
  u	
  i	
  d	
  e 6.	
  Widgets
All	
  watchlists	
  can	
  be	
  published	
  as	
  a	
  
Top	
  10	
  widget	
  on	
  your	
  website.	
  
Move	
  the	
  “public”	
  slider	
  to	
  the	
  lea	
  to	
  
acDvate	
  the	
  widget.	
  	
  
For	
  details	
  on	
  how	
  to	
  publish	
  your	
  
own	
  Top	
  10,	
  follow	
  the	
  instrucDons	
  on	
  
the	
  screen.
W	
  h	
  a	
  l	
  e	
  	
  	
  Q	
  u	
  i	
  c	
  k	
  	
  	
  G	
  u	
  i	
  d	
  e 7.	
  NoDficaDons
Create	
  1.000*	
  NoCficaCon	
  Agents	
  
1.	
  Click	
  the	
  SeKngs	
  icon	
  and	
  click	
  
“NoDficaDons”.	
  
2.	
  To	
  create	
  a	
  new	
  NoDficaDon	
  Agent	
  
name	
  it	
  and	
  click	
  “Create”.	
  
3.	
  The	
  new	
  NoDficaDon	
  Agent	
  
appears.	
  Select	
  market	
  or	
  watchlist.	
  
4.	
  Define	
  an	
  InteracDon	
  threshold	
  
and/or	
  define	
  a	
  keyword	
  to	
  monitor.	
  
5.	
  Click	
  “Test”	
  to	
  see	
  if	
  you	
  have	
  any	
  
hits	
  (shold	
  be	
  0	
  or	
  1	
  hit).	
  If	
  you	
  have	
  
several	
  hits,	
  increase	
  the	
  Threshold.	
  
6.	
  Click	
  “Save”	
  and	
  Dck	
  the	
  Subscribe	
  
box	
  to	
  acDvate	
  it.	
  You	
  share	
  the	
  
Agents	
  with	
  your	
  colleagues.	
  
*)	
  Whale	
  Enterprise	
  license	
  
W	
  h	
  a	
  l	
  e	
  	
  	
  Q	
  u	
  i	
  c	
  k	
  	
  	
  G	
  u	
  i	
  d	
  e 8.	
  User	
  management
Users	
  with	
  an	
  Admin	
  role	
  can	
  manage	
  
user	
  se]ngs	
  for	
  all	
  users.	
  
Click	
  the	
  SeKngs	
  icon	
  and	
  click	
  
“NoDficaDons”.	
  	
  
To	
  invite	
  a	
  new	
  user	
  paste	
  their	
  email	
  
into	
  the	
  text	
  field	
  “E-­‐mail	
  adress”	
  and	
  
click	
  the	
  buTon	
  “Invite	
  user”.	
  
To	
  modify	
  the	
  role	
  for	
  exisDng	
  users,	
  
click	
  the	
  drop-­‐down	
  menu	
  to	
  the	
  right	
  
of	
  the	
  user	
  name.

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Whale Quick Guide

  • 2. W  h  a  l  e      Q  u  i  c  k      G  u  i  d  e 1. What  is  Whale?   2. Main  menu   3. Markets   4. Top  100     5. Watchlists   6. Widgets   7. NoCficaCons   8. Users Content
  • 3. W  h  a  l  e      Q  u  i  c  k      G  u  i  d  e Real-­‐Cme  content  plaIorm.   Monitors  ALL  acCve  Facebook   Posts  in  a  market.   Predicts  trending  stories.   1.000  NoCficaCons.*   1.000  Keywords.*   Watchlists  with  1.000  FB  Pages.*   Available  on  all  devices.   1.  What  is  Whale? *)  Whale  Enterprise  license  
  • 4. W  h  a  l  e      Q  u  i  c  k      G  u  i  d  e The  main  menu  has  4  items:   Trending:  Switch  between  Top  100   Pages  and  Top  100  Posts.   My  Feed:  Displays  your  personal   noDficaDons.   FAQ:  Frequently  Asked  QuesDons.            :  Opens  a  submenu  with  seKngs   for  Watchlists,  NoDficaDons,  Users,   Profile  and  Log  out. 2.  Main  menu
  • 5. W  h  a  l  e      Q  u  i  c  k      G  u  i  d  e 3.  Markets Whale  monitors  ALL  posts  in  an   enCre  market  (country)   Click  the  arrow  buTon  to  switch   between  your  available  markets  and   user  defined  watchlists.   A  page  and  it’s  posts  belong  to  a   market,  if  more  than  50%  of  the   engagement  (Likes,  Comments,   Shares)  origins  from  that  market.
  • 6. W  h  a  l  e      Q  u  i  c  k      G  u  i  d  e 4.  Top  100 Click  “Trending”  to  switch  between   Top  100  Pages  and  Top  100  Posts.   Top  100  Pages  displays  the  most   engaging  Facebook  Pages  within  the   latest  24  hours.  This  view  will  tell  you   who  engages  the  populaDon.   Top  100  Posts  displays  the  most   engaging  Facebook  Posts  within  the   latest  60  minutes.  This  view  will  tell   you  what  engages  the  populaDon.   You  can  view  Top  100  Pages  and  Top   100  Posts  for  markets  as  well  as  for   watchlists.
  • 7. W  h  a  l  e      Q  u  i  c  k      G  u  i  d  e 5.  Watchlists You  can  define  a  watchlists  based  on   your  own  list  of  Facebook  pages.   With  a  watchlist  you  can  monitor   specific  industries  or  subjects.   1.  To  manage  the  watchlists,  click  the   SeKngs  icon  and  click  the  menu  item   “Watchlists”   2.  Select  a  watchlist  from  the  menu   “Select  watchlist”.   3.  You  can  add  a  new  page  by  pasDng   in  the  Facebook  page  URL  and  click   the  “Add  page”  buTon.   4.  Whale  will  be  delivered  with  a  list  of   demo  watchlists.  To  create  a  new   watchlist  simply  rename  an  exisDng   watchlist.
  • 8. W  h  a  l  e      Q  u  i  c  k      G  u  i  d  e 6.  Widgets All  watchlists  can  be  published  as  a   Top  10  widget  on  your  website.   Move  the  “public”  slider  to  the  lea  to   acDvate  the  widget.     For  details  on  how  to  publish  your   own  Top  10,  follow  the  instrucDons  on   the  screen.
  • 9. W  h  a  l  e      Q  u  i  c  k      G  u  i  d  e 7.  NoDficaDons Create  1.000*  NoCficaCon  Agents   1.  Click  the  SeKngs  icon  and  click   “NoDficaDons”.   2.  To  create  a  new  NoDficaDon  Agent   name  it  and  click  “Create”.   3.  The  new  NoDficaDon  Agent   appears.  Select  market  or  watchlist.   4.  Define  an  InteracDon  threshold   and/or  define  a  keyword  to  monitor.   5.  Click  “Test”  to  see  if  you  have  any   hits  (shold  be  0  or  1  hit).  If  you  have   several  hits,  increase  the  Threshold.   6.  Click  “Save”  and  Dck  the  Subscribe   box  to  acDvate  it.  You  share  the   Agents  with  your  colleagues.   *)  Whale  Enterprise  license  
  • 10. W  h  a  l  e      Q  u  i  c  k      G  u  i  d  e 8.  User  management Users  with  an  Admin  role  can  manage   user  se]ngs  for  all  users.   Click  the  SeKngs  icon  and  click   “NoDficaDons”.     To  invite  a  new  user  paste  their  email   into  the  text  field  “E-­‐mail  adress”  and   click  the  buTon  “Invite  user”.   To  modify  the  role  for  exisDng  users,   click  the  drop-­‐down  menu  to  the  right   of  the  user  name.