The document provides an analysis of software testing companies that are competitors of Testi. It includes details on the websites, services, products, and SWOT analyses of top competitors like J9 Technologies, Checkpoint Technologies, Utopia Solutions, FocusFrame, Melillo Consulting, and LogiGear. Promotional strategies of competitors are also examined, showing some rely more on events, asset marketing, and organic search while others use more email campaigns and offline marketing.

1. Swot Analysis of Software Testing companies Testi

2. www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
1 Testing - Top Competitors ‘ Brief Background
• Top Competitors
• J9 Technologies –J9 Technologies is a certified Hewlett-Packard Gold Partner, specializing in Business Service
Management and Application Performance Lifecycle management. The company provides the experience, training
and tools a n organization needs to cure application performance issues and the processes that cause them.
• Checkpoint Technologies - Checkpoint Technologies is an HP Business Partner and Certified Training Partner with
expertise in BTO and software testing: performance, functional and application security. The company provides HP
Software solutions and services such as classroom training, mentoring, senior consulting and staff augmentation, with
expertise in installation, implementation and configuration.
• Utopia Solutions Utopia Solutions is a leading software quality and testing consulting firm serving over 200 of the
Fortune 500 since 1999. We are focused solely on software testing, test automation and performance testing, and are
dedicated to driving value for our clients through the application of process, expertise and innovation
• FocusFrame –This is a Hexaware company, which is a leading global provider of business technology optimization
(BTO) consulting services. Specializing in end-to-end enterprise systems validation and optimization, IT governance, and
service desk and asset management solutions, The company offers a full suite of services, combining proprietary
process methodology with strong platform experience and our suite of patent-pending BPT Accelerators. FocusFrame
is a premier producer of BPT Accelerators and a pioneer in the development of business process testing.
• Melillo Consulting - Melillo Consulting is a BTO Partner providing information technology expertise geared
specifically to midsize and enterprise customers. From design through deployment, Melillo solutions enable your
customers to quickly deploy HP Software Solutions. Solutions that leverage existing IT infrastructure and connect IT
strategies with business value.
• LogiGear- Founded in 1994, LogiGear is a privately funded corporation headquartered in Foster City, California. The
company has built a reputation for offering the widest range of services in the software testing industry. Be it consulting,
training, outsourced testing, or products, we partner with software organizations to create approaches that precisely
meet their needs.
•

3. www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
Competitors’ – Websites Evaluation
2•
Websites Navigation Information
Architecture
Lead Capture
Mechanism
Web 2.0 Features
http://www.j9tech.com
P P C O
http://www.checkpointech.com
P D D O
http://www.utopiasolutions.com
P D D O
http://www.logigear.com
P P D P
http://www.focusframe.com
C C D O
http://www.melillo.com
P P D O
http://www.vipconsulting.com
C C P O
P SATISFACTORY C GOOD
O NA D BAD

4. www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
Competitors’ Analysis – Services & Products
3•
Competitors BTO Software Centers and
Products
BTO CIO Initiatives
targeted
BTO Solutions
targeted
Applications Vertical market
expertise
Unique offerings Sales areas
Mentora.com Performance Center
Quality Center
Application
modernization
Application lifecycle
management
SAP, Oracle,
PeopleSoft ,
J2EE, .NET
CME, Financial Services,
Healthcare ,
Manufacturing
Education
MQ Performance
Testing
Accelerator
ME, NH, VT,
NY, MA, NY ,
NC, SC, GA
J9 Technologies Business Availability Center , Data
Center Automation, SOA Center,
DDM Centre
Business and IT
alignment Predictive
service operations
Application lifecycle
management
Business service
management
ITIL, J2EE, .NET CME, Healthcare
Medical
Power & Energy
J9 Technology
SOA Middleware
Suite for HP
LoadRunner
WA, OR, MT,
ID, NV, WY,
UT, CO, AK,
CA, TX, FL, VT
Checkpoint
Technologies
Application Security Center (SPI
Dynamics)
Performance & Quality Center
Application
modernization
Business and IT
alignment
Application lifecycle
management
IT Portfolio
management
SAP, Oracle
PeopleSoft,
Siebel
J2EE, .NET
Not Specified Sirius SQA Business
Partner
TN, AL, FL
Utopia Solutions SPI Dynamics, Business,
Availability Center, Discovery
and Dependency Mapping
(DDM), Performance Center,
Quality Center, SOA Center
Application
modernization
Business and IT
alignment
Application lifecycle
management
Business service
management
SAP, Oracle
PeopleSoft,
Siebel
J2EE, .NET,
Virtualization
Not Specified Online Functional
Test Automation
Assessment and
Strategy package
CA, HI, TX,
AR, LA, MS,
WI, IL
FocusFrame.com SPI Dynamics
Business Availability Center,
Discovery and Dependency
Mapping (DDM), Performance
Center, Quality Center
Universal CMBD
Application
modernization,
Business and IT
alignment,
Predictive service
operations
Application lifecycle
management
Business service
management
IT Portfolio
management
SAP, Oracle
PeopleSoft
Siebel, ITIL, J2EE
.NET
CME, Financial Services,
Healthcare ,
Manufacturing Travel&
Transport, Education –
State & Local
Business Process
Testing ,
Accelerator for
PeopleSoft ,
Siebel , Oracle,
MetaVance &
Web
WA, OR, MT,
ID, NV, WY,
UT, CO, AK,
CA, TX, NJ,
DE, DC, etc
Melillo Consulting Business Availability Center , Data
Center Automation, SOA Center,
DDM Centre, Storage, Server
Automation, Service Desk,
Operation Center, Universal
CMBD
Application
modernization
Business and IT
alignment
Predictive service
operations
Application lifecycle
management
Business service
automation
Business service
management
IT service management
(ITSM)
SAP, Oracle
PeopleSoft
Siebel, ITIL
J2EE, .NET
Virtualization
CME, Financial Services,
Healthcare ,
Manufacturing
Education
Financial Services
Not found except
its long existence
(20 years) and
recognition
TX, ME, VT,
MA, CT, NJ,
DE, VA, DC,
GA, NC, RI,
CT, etc.
Visionary
Integration
Professionals
SPI Dynamics, Business Availability
Center, Portfolio Management ,
Predictive Service operations
Application
modernization
Business and IT
alignment
Predictive service
operations
Application lifecycle
management
Business service
management
SAP, Oracle,
PeopleSoft
Siebel, ITIL,
J2EE, .NET,
Virtualization
CME, Financial Services,
Healthcare ,
Manufacturing
Education
Financial Services
Federal Gov. Logistics
Its partnership with
technology
leaders in
providing solutions
itself shows its UVP
WA, OR, MT,
ID, NV, WY,
UT, CO, AK,
CA, , ND, SD,,
etc.

5. www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
Testing vs. J9 Technologies - SWOT Analysis
www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
4• J9 Technologies
• Based on the above findings, drafted below is SWOT analysis and top observations.
Strengths Opportunities
Applications - SAP, Oracle
and People Soft
Unique Offering - MQ
Performance Testing
Accelerator
Vertical Expertise – Financial
, Manufacturing & Distribution ,
State & Local Government and
Education
Applications - SAP, Oracle and
People Soft
Unique Product - MQ
Performance Testing Accelerator
Potential demand for
Applications & MQ Performance
Testing
Weakness Threats
No MS Gold Certification
No DDM centre
Lack of SOA Centre
No solutions for Energy &
Power sector
Providing only Performance
and functional Testing
Applications – J2EE & .NET
Lack of Certification to
demonstrate expertise in
selling HP products

6. www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
Testing vs. Checkpoint Technologies- SWOT Analysis
www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
5• Checkpoint Technologies
• Based on the above findings, drafted below is SWOT analysis and top observations.
Potential Strengths Potential Opportunities
Vertical Expertise –
Financial , Manufacturing &
Distribution , State & Local
Government and Education
Unique Product - MQ
Performance Testing
Accelerator
Market for MQ Performance
Testing Accelerator
Vertical Expertise - Financial ,
Manufacturing & Distribution ,
State & Local Government and
Education
Large Market Segmentation
Potential Weakness Potential Threats
SPI Dynamics
Business & IT Alignment
Lack of SOA Centre
Siebel
J2EE, .NET Applications
Performance & Quality Centre

7. www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
Testing vs. Utopia Solutions - SWOT Analysis
6• Utopia Solutions
• Based on the above findings, drafted below is SWOT analysis and top observations.
Potential Strengths Potential Opportunities
Vertical Expertise –
Financial , Manufacturing &
Distribution , State & Local
Government and Education
Unique Product - MQ
Performance Testing
Accelerator
Market for MQ Performance
Testing Accelerator
Vertical Expertise - Financial ,
Manufacturing & Distribution ,
State & Local Government and
Education
Large Market Segmentation
Potential Weakness Potential Threats
SPI Dynamics
Business & IT Alignment
Lack of SOA Centre
Siebel
J2EE, .NET Applications
Performance & Quality Centre

8. www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
Testing vs. FocusFrame - SWOT Analysis
7• FocusFrame.com
• Based on the above findings, drafted below is SWOT analysis and top observations.
Strengths Opportunities
Unique Offering - MQ
Performance Testing
Accelerator
Highly focused performance
and functionality testing
service and products
Unique Product - MQ
Performance Testing Accelerator
Potential demand for
Applications & MQ Performance
Testing
Weakness Threats
Less CIOs Initiatives and
solutions targeted
Low market reach
Low sales center
Low software centers and
products
Established brand (Hexaware)
Large client base
WOM
Large Market Reach &
Penetration

9. www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
Testing vs Mellio Consulting vs VIP - SWOT Analysis
8• Melillo Consulting and Visionary Integration Professionals
• Based on the above findings, drafted below is SWOT analysis and top observations for Mentora vs Mellion
Consulting vs . VIP
Strengths Opportunities
Unique Offering - MQ
Performance Testing
Accelerator
Highly focused performance
and functionality testing
service and products
Unique Product - MQ
Performance Testing Accelerator
Potential demand for
Applications & MQ Performance
Testing
Weakness Threats
Less CIOs Initiatives and
solutions targeted
Low market reach
Low sales center
Low software centers and
products
Established brand (Hexaware)
Large client base
WOM
Large Market Reach &
Penetration

10. www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
LogiGear - SWOT Analysis
9• LogiGear
• LogiGear is not BTO Software HP partner because the company is focused on its automation
testing services with offshore and onshore software testing. Find below the SWOT analysis
Strengths Opportunities
Unique Offering - MQ
Performance Testing
Accelerator
Highly focused performance
and functionality testing
service and products
BTO HP Partner
Unique Product - MQ
Performance Testing Accelerator
Online Marketing & Asset
marketing may be helpful in
promoting unique products
Value proposition need to be
emphasized while promoting
testing services
Weakness Threats
Lack of renowned software
testing experts and authors
compared to LogiGear
No asset marketing while
LogiGear is heavily engaged in
events and asset marketing -
their authors and experts write
books and papers.
LogIGear is purely a testing
company
Heavy asset marketing &
knowledge base
LogiGera’s leadership in
testing

11. www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
Promotional Strategies- What They are Doing?
10
• Top Competition & Online Marketing
P SATISFACTORY C GOOD
O NA D BAD
Top Competition
J9
Technologies
CheckPoint
Utopia
Solutions
FocusFrame Melillo
VIP
Consulting
LogiGear
Organic Ranking for
Major Keywords
D D P P D D D
Pay Per Click O O O O O O O
Viral Marketing P P P P D P P
Social Marketing D D D D O P P
Webinar /Events O O O C P C C
Asset marketing D D D P D P C
Email Campaigns
/Offline Marketing
C C C C C C C

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