Brandbook 5th-edition-presenation

2. About The Brand Book
• We are in the process of compiling data for the fifth edition of the Brand
Book. The Brand Book is a research-driven Coffee Table Book for the users
of IT and Telecom products and provides a unique opportunity to reach
out to the elite customers who are looking forward for the alternate
product and services to consider for their organizations to make digital . In
consonance with the priorities laid out in its earlier avatars, this issue will
go the extra mile to cover the Indian SME and enterprise segments.
• Our previous editions have made their presence felt in the hearts and• Our previous editions have made their presence felt in the hearts and
minds of the Indian consumers as a ready-reference tool on the leading
players in the corporate, ICT as well as in the PSU sector. It can’t deny the
fact that there is a strong emotional connect between the brand and
customer, which has resulted in the increase of sales volumes.
• The Fifth edition will focus on how to take benefits of digital
transformation which every organisations are realized through -
- Clear understanding of digital technologies
- Visionary digital strategy
- Appropriate organizational changes and
- Extensive capability building

3. Message from the Publisher
We are delighted to present to you the fifth edition of the Brand Book. Many thanks for your
continued interest, and I welcome all to be part of the new edition our for in case this is your
first time to pick up an issue of market changing dynamics, you are most welcome.
Marketing is the science and art of exploring, creating, and delivering value to satisfy the
needs of a target market at a profit. The Brand Book speaks about the potential of ICT
industry, takes into account the massive impact technology has made on the consumer's
behavior. I would like to extend my heart-felt thanks to all those who voted and especially
those who participated online via Twitter and gave their feedback to the survey. The listing
in the Brand Book is considered on the parameters which are based on high recall value,in the Brand Book is considered on the parameters which are based on high recall value,
brand awareness, brand image and perception, brand performance and brand association.
Finally, a big thank-you to the marketing heads for their abiding interest in the issue. As
always, we also extend our thanks for the generous response from all who have been
involved from the very beginning. In this issue, we will be covering Hardware, Software,
Services, e-commerce, Telecom, Corporate and PSU as special sections on their digital
delivery system. All new technology has unpredictable consequences and the Internet is
bound to be no exception. I believe it will allow technology to become much more open and
accessible to everyone on demand and with a strong conviction on, Print medium are alive
and well in the land of the wealthy, as print publications remain among the top advertising
platforms to reach upscale consumers. Looking forward for the release of 5th edition of the
Coffee Table Book

4. How Brand Book will benefit you
• ICT is the foundation of any economy and a driving force of social change in
the 21st century. In the consumer driven market in India, Digital India concept
is going to improve the lives of Indians, enabled by technology through
knowledge-based transformation. It will reach out to major metropolises,
smaller towns and rural areas. With the spending expected to increase more
than double by 2020, global corporations view India as a vital market. India is
likely to become the fifth-largest consumer economy in the world by 2020.
• 70% of businesses plan to make a significant investment in digital
transformation in the next 12 months. This Webcast examines the impact oftransformation in the next 12 months. This Webcast examines the impact of
digital technologies to support transformation and offers advice on how to
prioritize investments to attain the highest dividend on digital investments.
India is widely acknowledged as a global information technology powerhouse.
The Digital version of the Brand Book connects the prospective buyers and
sellers through our unique technology that is Partner Relationship
Management (PRM 2.0) programme.
Information Technology results with its great dependency on the knowledge
and competence of individuals in the area of IT. Many pundits consider the
Brand Book as one of the finest books for the positioning of the brand for
reaching out to the target market, by way of designing the company's offerings
and image to occupy a distinctive place in the mind of the target market.
Otherwise, it can also be called as the heart and soul of marketing strategy.

5. Most Reviewed sections in the Brand Book

6. Why to feature in the Brand Book
• India emerged as the most attractive investment destination in the world for
the next three years, in a global survey of top decision-makers in multinational
corporations. With technology being at the forefront of everything we do, the
demand for IT/ITeS industry has seen steady growth and increased investments
in 2015. The second most favoured investment destination is China, followed
by Southeast Asia and Brazil. Secondly, Governments determinant to make
India an extremely easy and simple place to do business brings confidence
globally.
• The ongoing trends in technology upgrades for infrastructure (as well as• The ongoing trends in technology upgrades for infrastructure (as well as
applications) such as data center modernization and virtualization, and
emerging areas such as artificial intelligence, automation, IoT, collaboration and
3-D technology will drive the market in the future.
India is expected to become the world's largest middle-class consumer market
with a total consumer spend of nearly US$13 trillion by 2030. As far as
emerging market is concerned, there is growth in online retailing, both direct
and through marketplaces, which will grow threefold to become Rs.50,000-
crore industry by 2016. Also, the growth of internet retail is expected to boost
offline retail stores. For all good things to happen, branding is one of the most
important issues for any business if it wants to succeed in this field of fierce
competition.

7. Brand Book is all about connecting
…….. technology leaders in the country

8. Feedback on the Brand Book
The concept of Brand Book has been coined after in-depth research
conducted for the last 2 decades in the industry by providing ideas and
evidence to the marketing community through VARINDIA. The Brand Book is
positioned for the brand owners, for those who believes Branding is a very
basic part of the whole marketing strategy of any business.
Originally known as Kalinga Digital Media Publications (KDMPL) and the
publisher of VARINDIA and SPO INDIA, the company began as a publisher of
marketing trends and forecasts. From the date of launch in 1999
(www.varindia.com), it strived for a strong digital presence and it grew its
marketing trends and forecasts. From the date of launch in 1999
(www.varindia.com), it strived for a strong digital presence and it grew its
site rapidly to become the most comprehensive marketing information tool
in India. The website provides ideas, insights and research on all aspects of
marketing, media and communications to clients in India.
The viewers profile/traffic is increasing day by day on
www.mybrandbook.co.in. The objective has been to connect to the potential
buyers from Government & PSUs, the Corporate and private sector
companies that seek to connect directly with the decision makers and whose
products they use on regular basis. The focus of this year is on how the
science and art of exploring, creating, and delivering value will satisfy the
needs of a target market .

9. A handbook for CIO community
The Brand Book has been designed to drive business innovation focusing on the ICT
space. Indian CIOs and other high-level IT executives believes in connecting with
vendors on the key issues and business challenges. It is an unique method of
connecting through editorial content to the industry. The Brand Book is used as a
reference book by the CIOs/CTOs for taking informed purchase decisions. It also
speaks about the fact that MNC R&D centers are growing at over 14%, making India a
source for path-breaking innovation.
As Indian enterprises are always trying to enter new markets and engage with theirAs Indian enterprises are always trying to enter new markets and engage with their
consumers across various channels and omni-channels, the Brand Book brings with
unprecedented innovation, combined with more than 20 years of experience across
industries and has been designed to optimize the time of CIOs/CTOs. CIOs are
expecting more collaborative partnerships in their transformation journey and find
great value in stories featuring the success mantra of the ICT vendors in positioning
their products, solutions and services.
The Brand Book is a rich repository of case-studies featuring effectiveness and
business impact to drive innovation, fast-track adoption of emerging technologies
and enhanced competitive advantage. It will help in winning the loyalty of customers
and their retention, leading to long-term business relationship. It has been designed
to help customers in locating VAR/ solution partners who can deliver right products,
solutions and service support.

10. Improving RoI through Brand Book
Increase your effectiveness by learning from competitor case-studies and
by following the best practices of industry leaders by benchmarking your
plans in the Brand Book, with proper allocation of advertising budget and
with insights from what you are going to get over a period of one year.
Trends to watch out for in Analytics in 2016 are:
Rich Media Analytics/ Mobile Data Analytics/ New Advanced Analytics
Techniques/ Better Analytics Apps/ Big data analytics in the cloud and
lastly 3-D printing.
Techniques/ Better Analytics Apps/ Big data analytics in the cloud and
lastly 3-D printing.
Branding Trends 2016
With proper implementation, the branding strategy will drive business
results. The IT-related policies of the Government of India will also play a
major role in spurring economic growth. The Brand Book is the
culmination of robust market research, creative vision and tactical
prowess.

11. Marketscape on Indian ICT Industry

12. Under one Platform
• 100 Successful Brands of ICT Industry in India
• Most-Trusted Companies of India
• Icons of India
• Best Marketing and Brand Managers of India
• Industry Bodies/Authorities
• Telecom Service Providers and Telcos in India
• Made-in-India Brands
• Movers & Shakers of the Industry – VARs• Movers & Shakers of the Industry – VARs
• IT Associations in India
• Telecommunication companies in India
• VADs and Distributors of India
• Technology Trends and VARs in India
• CSR is not a charity but it’s business.
• There will be Five different segments including Hardware, Software, e-
Commerce, Mobility and best PSUs in India(Indian MarketScape – White
Paper)
• and many more…..

13. Circulation & Distribution
(Brand Book of the Year 2016)
Fact Sheet:
* Readership is 5,00,000. Different departments refer to this
book as a reference book in an organisation. The shelf life is one
year. The Annual Circulation is 50,000.
* A strong medium for branding that will reach the potential* A strong medium for branding that will reach the potential
buyers in the country.
* Reaching out to various IT departments of the State and
Central Government offices, PSUs, large enterprises in the country,
prospective IT purchase decision-makers (CIOs/CTOs); this book is
also available all over India through leading book distribution
houses. Unlike previous year, our distribution centres are spread
across the country. It is also available in all our 7 regional offices in
India.

14. Proud to be part of the Coffee Table Book
• The book will talk about how the ICT industry could help increase
productivity of your organisation, since Information technology
(IT) has become a vital and an integral part of every business plan.
The reasons for the omnipresent use of computer technology in
business can best be determined by looking at how it is being used
across the business world.
• This Coffee Table Book is available in most of the leading corporate
(IT and non-IT companies) in India.(IT and non-IT companies) in India.
• The Brand Book reaches as a complimentary copy to selected
companies, particularly to the consultants and IT investment
decision-makers.
• The shelf life of the Book is one year.
• Top companies in India with 100 different products and services
will be featured. The main objective of the Book is to recognize the
Technology Evangelists and Made-in-India Brands in the country.
• Recognize the CMO,Marketeers and Brand Managers in the
Industry .

15. Mechanical specification
• Full Page : 34cm height X 24 cm width
• Double spread : 34 cm ht X 48 cm wd.
• Innovation advtg. is also accepted
French window
Opening get fold
. Creative advtgs are also accepted