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Getting the Google search results you want by Chris Myers Gerald R. Ford School of Public Policy [email_address] http://twitter.com/myersca aim & google: oldmacbum http://www.fordschool.umich.edu
Not getting the results you are expecting? Frustrated? Photo by: http://www.flickr.com/people/striatic/
Lessons come from a mess. Photo by: http://www.flickr.com/photos/dalasie/
What is Google looking for? Photo originally by: http://www.flickr.com/people/nolifebeforecoffee/
1. URL – Spell it Out – Good and Bad Photo by: http://www.flickr.com/people/airpark/ Bad: http://acoolguy.com Good: http://chrismyers.com
1. URL – Spell it Out – Good and Bad Photo by: http://www.flickr.com/people/airpark/ B ad: http://myschool.umich.edu/id?=3456&type=2&sort=4 Good: http://myschool.umich.edu/faculty/doe
1. URL – Path Matters – Key Words – Good and Bad Photo by: http://www.flickr.com/people/airpark/ Bad: http://myschool.umich.edu/content/grouping/people/faculty/educationalstudies/pages/faculty/doe Good: http://myschool.umich.edu/faculty/doe Better: http://myschool.umich.edu/doe
2. Page Title – Reflect Page – Good and Bad http://www.flickr.com/people/mikefischer/ Bad: University of Michigan Ann Arbor My School Good: John Doe Faculty <Name>
2. Page Title – Keywords http://www.flickr.com/people/13519089@N03/ ,[object Object],[object Object]
3. Links – Keywords http://www.flickr.com/people/13519089@N03/ ,[object Object],[object Object],[object Object]
3. Links – Link Title ,[object Object],[object Object],<a href=“http://www.google.com” title=“Popular Search Engine”>Google</a>
3. Links – Anchor text ,[object Object],[object Object],<a href=“http://www.google.com” title=“Popular Search Engine”>Google is a Popular Search Engine</a>
3. Links – Incoming – Popularity Photo by: http://www.flickr.com/people/patrick_q ,[object Object],[object Object]
4. Content – Keywords - Density Photo by: http://www.flickr.com/photos/martinstabe/
5. Timeliness – Updated Photo by: http://www.flickr.com/people/lwr/
Examples Photo by: http://www.flickr.com/photos/tracyhunter/
Don't forget to remove items from Google's list  (including PDFs and Word Documents save html file with code as same name) Photo originally by: http://www.flickr.com/photos/raster/ Just say the magic word/code: <meta name=&quot;robots&quot; content=&quot;noindex,nofollow&quot;>
Happy Photo by: http://www.flickr.com/photos/orcoo/

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Getting the Google Search results you want

  • 1. Getting the Google search results you want by Chris Myers Gerald R. Ford School of Public Policy [email_address] http://twitter.com/myersca aim & google: oldmacbum http://www.fordschool.umich.edu
  • 2. Not getting the results you are expecting? Frustrated? Photo by: http://www.flickr.com/people/striatic/
  • 3. Lessons come from a mess. Photo by: http://www.flickr.com/photos/dalasie/
  • 4. What is Google looking for? Photo originally by: http://www.flickr.com/people/nolifebeforecoffee/
  • 5. 1. URL – Spell it Out – Good and Bad Photo by: http://www.flickr.com/people/airpark/ Bad: http://acoolguy.com Good: http://chrismyers.com
  • 6. 1. URL – Spell it Out – Good and Bad Photo by: http://www.flickr.com/people/airpark/ B ad: http://myschool.umich.edu/id?=3456&type=2&sort=4 Good: http://myschool.umich.edu/faculty/doe
  • 7. 1. URL – Path Matters – Key Words – Good and Bad Photo by: http://www.flickr.com/people/airpark/ Bad: http://myschool.umich.edu/content/grouping/people/faculty/educationalstudies/pages/faculty/doe Good: http://myschool.umich.edu/faculty/doe Better: http://myschool.umich.edu/doe
  • 8. 2. Page Title – Reflect Page – Good and Bad http://www.flickr.com/people/mikefischer/ Bad: University of Michigan Ann Arbor My School Good: John Doe Faculty <Name>
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. 4. Content – Keywords - Density Photo by: http://www.flickr.com/photos/martinstabe/
  • 15. 5. Timeliness – Updated Photo by: http://www.flickr.com/people/lwr/
  • 16. Examples Photo by: http://www.flickr.com/photos/tracyhunter/
  • 17. Don't forget to remove items from Google's list  (including PDFs and Word Documents save html file with code as same name) Photo originally by: http://www.flickr.com/photos/raster/ Just say the magic word/code: <meta name=&quot;robots&quot; content=&quot;noindex,nofollow&quot;>
  • 18. Happy Photo by: http://www.flickr.com/photos/orcoo/