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Monitoring and control

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Marketing Control
Management is all about ,[object Object],[object Object],[object Object]
Marketing Organisation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Any strategy is as good as its implementation
Marketing Implementation is the process that converts plans into assignments, which after successful achievement accomplishes the plan’s stated objectives
Marketing Control ,[object Object],[object Object],[object Object],[object Object]
Budget Control ,[object Object],[object Object],[object Object],[object Object],[object Object]
Benchmarks for Efficiency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Expense ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Analysis ,[object Object],[object Object],[object Object]
Market based scorecard analysis ,[object Object],[object Object]
Profitability Control ,[object Object],[object Object],[object Object],[object Object]
Efficiency Control ,[object Object],[object Object],[object Object],[object Object]
Sales force Efficiency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Efficiency ,[object Object],[object Object],[object Object],[object Object]
Sales Promotion Efficiency ,[object Object],[object Object],[object Object],[object Object]
Distribution Efficiency ,[object Object],[object Object],[object Object]
Other Control Measures ,[object Object],[object Object],[object Object],[object Object]

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Monitoring and control