Everything you need to know about LinkedIn to create powerfully persuasive profiles & utilize it as an effective research tool by Nathan Rosen for Law Library Association of Greater New York webinar March 11 2015

1. Everything you need to know
about LinkedIn to create
powerfully persuasive profiles
& utilize it as a effective
research tool
March 11, 2015
Nathan Aaron Rosen

2. All the opinions and statements
within this presentation are mine
alone and do not in any way,
shape or form, reflect the opinion
or position of any of my past or
current employers, or LLAGNY -
the sponsor of this program.

3. Agenda
• Develop
powerful
LinkedIn profile
• Use LinkedIn as a
research tool
• Control your online
social profiles

4. Top 5 Tips for Developing
Powerful LinkedIn Profiles
Create complete compelling profile
Craft settings
Connect to people you know
Contribute – Give to get
Congratulate other people’s successes
Advanced tip - Commit to daily progress

5. ONE – Create complete
compelling profile
Capture/codify/chronicle your
accomplishments & successes
Personalized your url
Speak in 1st person

9. LinkedIn
Makover:
Headline
Generator
www.linkedin-
makeover.com

19. Who and
what are
you
following

20. Endorsing and Recommending
Recommending
1. This acts as a
reference and can
emphasize the things
you are best at doing
2. Helps to build your
validity with your
prospects at a faster
rate.
3. You have the ability
to approve it before it is
published to your
profile
1. Be careful of quality
over quantity.
2. Beware of proper
recommendation
etiquette: Give before
you receive.
3. If you solicit
recommendations, you
have the potential of
offending those
contacts.
Endorsing
1. Endorsements can
lead to the appearance
that you are an expert in
one or more areas.
2. Contacts can either
endorse you on existing
skills or recommend new
skills for you to add.
3. The more you are
endorsed for a particular
quality the more likely
you are to come up in
related searches.
1. Endorsements do not
require an explanation
or examples.
2. Anyone can endorse
you for any skill and the
skills might not relate to
your current role or
target market.
3. If you are endorsed
there may be an
expectation that you
endorse back.

22. Getting Recommendations

23. Help writing Recommendations
www.emdprser.org

24. TWOTWOTWOTWO –––– Craft SettingsCraft SettingsCraft SettingsCraft Settings

25. All preferences are important

26. THREE - Connect
People you know
• School or work
• Personal interests
• Professional associations
People who would like to
know

27. Utilize the power of LinkedIn

28. WOW!
My connections 964
Friend of friends
connections
Group connections
LinkedIn
908,907
300,000,000
Friends of friends’
friend
10,459,185
283,743

29. Your developing web
Personal
Credit
Suisse
MoFo Librarians
Proskauer Rose

30. Reach out and connect

31. Personalize
your
invitation
to connect

32. Tag your
connections

33. Know who is looking at you

34. FOUR - Contribute
Communicate – Give to get
Comment on news,
decisions, & articles
Share insights from your
work

35. Update your
status &
contribute

36. Share web sites directly from the site
https://www.linkedin.com/static?key=browser_bookmarklet

38. FIVE - Congratulate
Recognize other people’s
successes
Applaud colleagues
accomplishments
Cheer friends milestones

39. Agenda
• Develop powerful
LinkedIn profile
• Use LinkedIn as
a research tool
• Control your online
social profiles

40. Find people by searching

41. Advanced
search
Location
&
Group

42. Find
people
by
company

43. Learn about the company & staff

44. Agenda
• Develop powerful
LinkedIn profile
• Use LinkedIn as a
research tool
• Control your
online social
profiles

45. Social media = personal product advertising
• Maximize digital footprint for greatest impact
• Design profile as marketing brochure
• Showcase specific accomplishments,
measureable successes, unique talents &
knowledge
• Double check consistency of message &
information – resume vs digital image

46. Coordinate with other social
media sites
• ZoomInfo
• Naymz
• Brand Yourself
• Yatedo
• Google+
• Twitter

47. Zoominfo

48. Naymz

49. Brand Yourself

50. Yatedo

51. Google+Google+Google+Google+

52. Twitter

53. Advanced Tip
Commit to daily progress
– slow & steady

54. To do when you get home
• Join Linkedin
• Complete your profile – carefully and accurately. If you’re currently unemployed, list
your current position as “Open to opportunities.”
• Include a photo – cropped headshot is best with a smile.
• Write a professional summary – Your headline at the top is important. Highlight
experience.
• Look around to see what others in your field are doing.
• Include Keywords & Skills - Use words for which you want to be found and show up in
search results.
• Contact Settings – List your availability: career opportunities, consulting offers, new
ventures, job inquiries, and reference requests.
• Website Links – Link to a personal blog, other social network profiles.
• Personal URL – Pick something you want to live with and include it in email signature.
• Grow your Network! – Find connections, fellow employees at previous employment,
current coworkers, friends & members of all organizations that you are connected to.
• Consider recommendations & add skills – Weigh the pros vs cons. Consider waiting
until more comfortable with Linkedin.
• Invest time every week – Build & maintain network. GIVE TO GET! Keep at it.

55. Uploading articles/presentations
• Prepare pdf versions of the articles you would like to include or ppt versions of the PowerPoint
presentations. Save them with filename that helps to clearly identify the article.
• Sign up for SlideShare (www.slideshare.com).
• Upload your articles as pdf or presentations as pdf or PowerPoint.
• Add full title, tags, choose category and add useful search terms or citation in the description field.
• When completed all uploading — go to top right icon of person - My Uploads. Locate the item you want to
load on LinkedIn. Click on item and then Edit Setting. Move mouse over the title (top of screen), right click
and select Properties. Go to Address and copy the url via right click starting with www, making sure that
include all of it as it may be more than two lines. Keep Slideshare open.
• Sign in to Linkedln (www.linkedin.com)
• From menu bar — Profiles — Edit Profile then choose
• Publications or
• Background — Summary
I recommend Publications as Background Summary provides images and link to the full text while Publications provides
citations and the link to the full text.
• Click on Add (top right of Publications section or little rectangle in top right of Background - Summary
section)
• Complete information & Save
• Go to top and click on Done editing button
• View item - should have a little right arrow at the end of the title which is the link to the full text. Click on
the title to make sure that it opens

56. Articles
• LinkedIn: Job Seekers, http://learn.linkedin.com/job-seekers/
• Bryce Christiansen, How To Get Noticed By Recruiters on LinkedIn,
www.youtern.com/thesavvyintern/index.php/2012/03/07/how-to-get-noticed-by-recruiters-on-linkedin-2/
• Janet Ellen Raasch, LinkedIn (or Left Out) for Lawyers, Social Media : A Business Tool for the Future, ILTA Digital
White Paper, Dec. 2013 -
http://connect.iltanet.org/Communities/Resources/ViewDocument/?DocumentKey=e15496fe-6cad-463d-
8e27-9bf56f198d0b
• Nathan Rosen , Lessons learned, lessons relearned, and lessons learned the hard way,
www.aallnet.org/products/pub_sp1003/pub_sp1003_Lessons.pdf
• Blue Sky Resumes, How to Write a LinkedIn Profile, www.blueskyresumes.com/free-resume-help/article/how-
to-write-a-linkedin-profile/
• The Savvy Intern, The Top 5 Ways to Get Noticed on LinkedIn,
www.youtern.com/thesavvyintern/index.php/2012/04/03/the-top-5-ways-to-get-noticed-on-linkedin/
• 7 Tips to Help You Stand Out On LinkedIn,Tim's Strategy, www.timsstrategy.com/blog/7-tips-to-help-you-stand-
out-on-linkedin/
• The Ultimate Cheat Sheet for Mastering LinkedIn - http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-
Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx
• Nancy Fawley, LinkedIn as an Information Source for Human Resources, Competitive Intelligence, Online
Searcher, March/April 2013.
• The Path to Happy Employment, Contact by Contact, New York Times, Dec. 5, 2013, p. B10 -
www.nytimes.com/2013/12/05/technology/personaltech/the-path-to-happy-employment-contact-by-contact-
on-linkedin.html

57. Books
• Robert Hellman, Your Social Media Job Search: Use LinkedIn, Twitter, and other tools to Get the Job You
Want!
• Kristen Jacoway, I'm in a Job Search--Now What?: Using LinkedIn, Facebook, and Twitter as Part of Your Job
Search Strategy
• Dennis Kennedy & Allison Shields, LinkedIn in One Hour for Lawyers, 2nd ed.
• Tim Kitchen, How To Get Your Ideal Job: Using LinkedIn, Social Media and the Internet
• Andrew Macarthy, How to Create the Ultimate LinkedIn Profile in Under an Hour.
• Chris Perry, LinkedUp: The Ultimate LinkedIn Job Search Guide
• Brad Schepp & Debra Schepp, How to Find a Job on LinkedIn, Facebook, Twitter and Google+
• Donna Serdula, LinkedIn Makeover: Professional Secrets to a Powerful LinkedIn Profile.
• Dan Sherman, Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the
Career of Your Dreams...
• Michele Somody and Claire Hunter, A Simple Guide to Finding a Job with LinkedIn
• Joshua Waldman, Job Searching with Social Media for Dummies & The Social Media Job Search Workbook.
• Steve Weber, Wired for Work: Get a Job FAST using LinkedIn, Facebook or Twitter
• Greig Wells & Jonathan Green, LinkedIn Insider Secrets to your Job Search

58. Web Programs
• Social Media for Career Enhancement, Laura Young & April Kessler, April
13, 2012, Dallas Association of Law Libraries,
http://aall.sclivelearningcenter.com/index.aspx?PID=6278&SID=163297
• How to REALLY use LinkedIn (2nd edition), book & videos -
http://www.how-to-really-use-linkedin.com
• Building Your Professional Network with LinkedIn and How To Use It For
Your Job Search by John Crant, New York Public Library, April 22,
2010. www.nypl.org/audiovideo/building-your-professional-network-
linkedin-and-how-use-it-your-job-search with live session on June 5, 2013
and August 29, 2013.
• Getting Interviews 2.0: Using LinkedIn and other social media on April 10,
2013, May 1, 2013 and upcoming on August 7, 2013 at SIBL. See generally
the NYPL Job Seekers site at www.nypl.org/help/getting-oriented/for-job-
seekers
• Shlomo Gewirtz, How to Succeed When Everything’s Stacked Against You
(audiocast), http://davidmoment.com/

59. Questions and Answers
Nathan Rosen
• Email: nathan.rosen@rcn.com
• LinkedIn: www.linkedin.com/in/nathanrosen
• Twitter: nathanrosen