This document discusses past and potential future Google algorithm updates and provides tips for search engine optimization. It summarizes major Google updates from 2010 to 2012, including the Panda and Penguin updates. The document then offers several recovery tips, such as focusing on high-quality content, avoiding duplicate content, and using both do-follow and no-follow links judiciously. It concludes by predicting that sponsored blogs, guest blogging, press releases, 301 redirections, and broken link building may be important in the coming months, along with emphasizing anchor text diversity and internal link building.

1. SEO – What’s Next In Google

2. Agenda
Past Google Updates
Few Recovery Tips
What Happens in Next 6 Months
Conclusion
2

3. 3

4. Few Popular Updates In Google
4
Each year, Google changes its search algorithm
up to 500 – 600 times. While most of these
changes are minor, every few months Google
rolls out a “major” algorithmic update that
affect search results in significant ways. Here,
we’ve listed the major algorithmic changes that
made the biggest impacts on search results.
Understanding these updates can help with
search engine optimization.

5. Major Updates in 2010 - Approx. 12 Updates
5
Negative Reviews : Ranking Based on
Negative Reviews
Brand Update: Same domain to
appear multiple times
May Day Update: Impacting long tail
keywords

6. Major Updates in 2011 – Approx. 21 updates
6
Pagination: Google introduced the
rel="next" and rel="prev" link attributes.
Panda Update: Content farm Update,
Ad/content ratio etc…
Overstock.com Penalty: A public outing of
shady SEO Practices.

7. Major Updates in 2012 – Approx. 37 updates
7
DMCA Penalty: Start penalizing sites with repeat
copyright violations.
EMD Update: Exact-Match Domain Penalty
Penguin Update: Penalty on spam factors like
keyword stuffing, cloaking, hidden text/links etc ..
Venice Update: Localized organic results &
integrated local search data.
Ads Above The Fold: Google updated their page
layout algorithms.

8. | 8
Google Update In Past Few Years
1
2
0
2
4
2
0
10
12
21
37
0
5
10
15
20
25
30
35
40
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

9. | 9
Algorithm Change History in 2012

10. Recovery Tips – Few Suggestions
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 Negative Reviews: Always clarify your negative reviews which will
convert your negative review in Positive
 Focus On Content Quality: Always avoid Duplicate content, low quality
content, irrelevant content, content off the topic,
 Try to Use Structured Data (Micro Formats)
 Pagination : Use Pagination to avoid duplicate issue like rel="next" and
rel="prev“
 Freshness: Regular update and freshness of quality content is always
priority.

11. Cont….
11
 Ads Above The Fold: Avoid placing ads in the content part which always
distract users
 Localization: Use local resources for your website promotion like local
listing, local reviews, local promotion
 Penguin: Avoid keyword stuffing, exact anchor text linking, cloaking,
hidden text etc…
 Unnatural Links: Always avoid unthematical link, spam websites, etc..
 Mixture of Do-follow & No-follow Links: Try to create 70 - 80% links
with do-follow and 20 - 30% links with no-follow.
 Brand Name Anchor text: Try to use 15 – 25% links with brand name
 Over Optimization: Over optimized titles, meta tags, content exact
keyword density etc..

12. What Next…
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13. In Coming Days
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 Sponsored Blogs
 Guest Blogs
 Press Releases
 301 Redirection: Many Domains to 1
 Broken Link Building
 Outreach – Future Of Link building (Next Slide)
 Anchor Text Diversity (Next Slide)
 Internal Link Building
 Social bookmarking and directories
Source : http://www.seomoz.org/blog/33-link-building-questions-answered

14. Outreach – Future Of Link building
14

15. Anchor Text Diversity
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