SlideShare una empresa de Scribd logo
1 de 29
Health 2.0 is here.  Now what? Nat Bourre Marketing 4 Health Inc. www.pharmaceutical-marketing-coach.com  Ontario Pharmaceutical Marketing Association, May 7 2009 Copyright Marketing 4 Health Inc.
Just to name a few …. For ongoing list, go to:  http://www.doseofdigital.com/healthcare-social-media-wiki/  and  http://health20.org/wiki/Health_2.0_Companies   Copyright Marketing 4 Health Inc.
Mini Online Survey Ref.:  Natalie Bourré, April 2009, n=42 (14 client, 26 agency, and 2 other) Copyright Marketing 4 Health Inc.
Health 2.0 Awareness and Interest Ref.:  Natalie Bourré, April 2009, n=42 (14 client, 26 agency, and 2 other) 3 involved in Health 2.0 project Copyright Marketing 4 Health Inc.
Canadian Pharma Concerns ,[object Object],[object Object],[object Object],[object Object],Ref.:  Natalie Bourré, April 2009, n=42 (14 client, 26 agency, and 2 other) Copyright Marketing 4 Health Inc.
Health 2.0 Conversations About Healthcare A natural conversation within a group of trusted individuals Copyright Marketing 4 Health Inc.
We Trust a ‘ Person Like Me’  and  Doctors Almost Equally Ref.: 2008 Edelman Trust Barometer,  http://www.edelman.com/news/showone.asp?id=175   Copyright Marketing 4 Health Inc.
Copyright Marketing 4 Health Inc.
Share similar disease and treatment Share similar doctors and nurses as healthcare providers Copyright Marketing 4 Health Inc.
Share similar treatments Share similar causes Copyright Marketing 4 Health Inc.
How Does Pharma Fit In? Copyright Marketing 4 Health Inc.
Regulations Copyright Marketing 4 Health Inc.
If it is Advertising, it is Regulated ,[object Object],[object Object],Ref.:  Health Canada, Overview of Health Product Advertising,  http://www. hc -sc. gc .ca/ dhp -mps/advert- publicit / fs - fi /advert- publi _ fs - fi -eng. php   . Copyright Marketing 4 Health Inc.
The Distinction Between Advertising and Other Activities ,[object Object],[object Object],Copyright Marketing 4 Health Inc.
Losing Control Over Content Ooops !  Too late. Copyright Marketing 4 Health Inc.
People are starting their own groups regarding pharma brands Copyright Marketing 4 Health Inc.
Some are giving medical advice Copyright Marketing 4 Health Inc.
Others are rating pharma brands (www.iguard.org) Copyright Marketing 4 Health Inc.
Adverse Events Copyright Marketing 4 Health Inc.
Target Market Copyright Marketing 4 Health Inc.
Canadians Engage in Social Media <30 years = 1/2 >60 years = 1/5 Zamaria, Charles and Fred Fletcher.  Canada Online!  The Internet, media and emerging technologies: Uses, attitudes, trends and international comparisons 2007.  Toronto: Canadian Internet Project, 2008. Copyright Marketing 4 Health Inc.
Looking for Health Information is the 4 th  Most Popular Internet Information Activity in Canada Zamaria, Charles and Fred Fletcher.  Canada Online!  The Internet, media and emerging technologies: Uses, attitudes, trends and international comparisons 2007.  Toronto: Canadian Internet Project, 2008. Copyright Marketing 4 Health Inc.
Canadian Doctors Engage  in Social Media http://www. essentialresearch .ca/essential-physician2008. aspx ?cid= ep &source=m4hi&mid= ppt
The CMA recognizes the importance of social media and is facilitating its use by Canadian physicians Copyright Marketing 4 Health Inc.
Future Canadian healthcare professionals are already active with social media Copyright Marketing 4 Health Inc.
Health 2.0 is Here.  Now What? Health 2.0 Plan-of-Action Copyright Marketing 4 Health Inc.
Health 2.0 Plan-of-Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Marketing 4 Health Inc.
Special Thanks !! These people provided input, proofread my slides and encouraged me ! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Whoever live-tweeted the  meeting got a  #followFriday recommendation  from @pharmacoach  Copyright Marketing 4 Health Inc.
Nat Bourre Marketing 4 Health Inc. www.pharmaceutical-marketing-coach.com Contact me on LinkedIn, Twitter (@pharmacoach), and FaceBook. Join the  ‘ Pharmaceutical Marketing Coach’ Group on FaceBook, LinkedIn and Ning. Copyright Marketing 4 Health Inc.

Más contenido relacionado

Destacado

Marketing Plan For Ut Tone
Marketing Plan For Ut ToneMarketing Plan For Ut Tone
Marketing Plan For Ut ToneMitesh Shah
 
Report On Marketing Plan Of Ut Tone
Report On Marketing Plan Of Ut ToneReport On Marketing Plan Of Ut Tone
Report On Marketing Plan Of Ut ToneMitesh Shah
 
Where does pharma marketing go from here
Where does pharma marketing go from hereWhere does pharma marketing go from here
Where does pharma marketing go from hereRichard Meyer
 
Marketing plan for a new product.
Marketing plan for a new product.Marketing plan for a new product.
Marketing plan for a new product.Abhishek kyal
 
White Ideas Media: Innovation led Marketing for Pharmaceutical Organisations
White Ideas Media: Innovation led Marketing for Pharmaceutical OrganisationsWhite Ideas Media: Innovation led Marketing for Pharmaceutical Organisations
White Ideas Media: Innovation led Marketing for Pharmaceutical OrganisationsWhite Ideas Media
 
Brand plan for 2010 glycomet (us vitamin) - mitesh shah
Brand plan for 2010   glycomet (us vitamin) - mitesh shahBrand plan for 2010   glycomet (us vitamin) - mitesh shah
Brand plan for 2010 glycomet (us vitamin) - mitesh shahMitesh Shah
 
Achieving Managed Care Pull Through Performance - Healthcare & Pharmaceutical...
Achieving Managed Care Pull Through Performance - Healthcare & Pharmaceutical...Achieving Managed Care Pull Through Performance - Healthcare & Pharmaceutical...
Achieving Managed Care Pull Through Performance - Healthcare & Pharmaceutical...Healthcare-Marketing
 
Aventis sales promotion startegy ppt
Aventis sales promotion startegy pptAventis sales promotion startegy ppt
Aventis sales promotion startegy pptSandeep Mishra
 
Sociocamp 2015 Grand Finale Slides
Sociocamp 2015 Grand Finale SlidesSociocamp 2015 Grand Finale Slides
Sociocamp 2015 Grand Finale SlidesMd. Samid Razzak
 
Hexgabalin pharmaceutical marketing plan - case study
Hexgabalin  pharmaceutical marketing plan - case studyHexgabalin  pharmaceutical marketing plan - case study
Hexgabalin pharmaceutical marketing plan - case studyAbdelrhman Tantawy
 
Marketing Plan for a new product in existing market
Marketing Plan for a new product in existing market Marketing Plan for a new product in existing market
Marketing Plan for a new product in existing market azamushahiullah prottoy
 
Pre-Launch Planning: Priming Your Pharma Brand For Profit And Success (mini)
Pre-Launch Planning: Priming Your Pharma Brand For Profit And Success (mini)Pre-Launch Planning: Priming Your Pharma Brand For Profit And Success (mini)
Pre-Launch Planning: Priming Your Pharma Brand For Profit And Success (mini)Eularis
 
Marketing Plan Final
Marketing Plan FinalMarketing Plan Final
Marketing Plan FinalTeeka
 

Destacado (20)

Marketing Plan For Ut Tone
Marketing Plan For Ut ToneMarketing Plan For Ut Tone
Marketing Plan For Ut Tone
 
Report On Marketing Plan Of Ut Tone
Report On Marketing Plan Of Ut ToneReport On Marketing Plan Of Ut Tone
Report On Marketing Plan Of Ut Tone
 
Where does pharma marketing go from here
Where does pharma marketing go from hereWhere does pharma marketing go from here
Where does pharma marketing go from here
 
Gerber plan
Gerber planGerber plan
Gerber plan
 
Marketing plan for a new product.
Marketing plan for a new product.Marketing plan for a new product.
Marketing plan for a new product.
 
White Ideas Media: Innovation led Marketing for Pharmaceutical Organisations
White Ideas Media: Innovation led Marketing for Pharmaceutical OrganisationsWhite Ideas Media: Innovation led Marketing for Pharmaceutical Organisations
White Ideas Media: Innovation led Marketing for Pharmaceutical Organisations
 
Brand plan for 2010 glycomet (us vitamin) - mitesh shah
Brand plan for 2010   glycomet (us vitamin) - mitesh shahBrand plan for 2010   glycomet (us vitamin) - mitesh shah
Brand plan for 2010 glycomet (us vitamin) - mitesh shah
 
Haematinics
HaematinicsHaematinics
Haematinics
 
Hematinic I
Hematinic IHematinic I
Hematinic I
 
Group 2 generics pharmacy v2 (2003)
Group 2 generics pharmacy v2  (2003)Group 2 generics pharmacy v2  (2003)
Group 2 generics pharmacy v2 (2003)
 
Achieving Managed Care Pull Through Performance - Healthcare & Pharmaceutical...
Achieving Managed Care Pull Through Performance - Healthcare & Pharmaceutical...Achieving Managed Care Pull Through Performance - Healthcare & Pharmaceutical...
Achieving Managed Care Pull Through Performance - Healthcare & Pharmaceutical...
 
Alphapharma
AlphapharmaAlphapharma
Alphapharma
 
23.hematinics
23.hematinics 23.hematinics
23.hematinics
 
Aventis sales promotion startegy ppt
Aventis sales promotion startegy pptAventis sales promotion startegy ppt
Aventis sales promotion startegy ppt
 
Sociocamp 2015 Grand Finale Slides
Sociocamp 2015 Grand Finale SlidesSociocamp 2015 Grand Finale Slides
Sociocamp 2015 Grand Finale Slides
 
Hexgabalin pharmaceutical marketing plan - case study
Hexgabalin  pharmaceutical marketing plan - case studyHexgabalin  pharmaceutical marketing plan - case study
Hexgabalin pharmaceutical marketing plan - case study
 
Marketing Plan for a new product in existing market
Marketing Plan for a new product in existing market Marketing Plan for a new product in existing market
Marketing Plan for a new product in existing market
 
Pre-Launch Planning: Priming Your Pharma Brand For Profit And Success (mini)
Pre-Launch Planning: Priming Your Pharma Brand For Profit And Success (mini)Pre-Launch Planning: Priming Your Pharma Brand For Profit And Success (mini)
Pre-Launch Planning: Priming Your Pharma Brand For Profit And Success (mini)
 
Esomeprazole plan
Esomeprazole planEsomeprazole plan
Esomeprazole plan
 
Marketing Plan Final
Marketing Plan FinalMarketing Plan Final
Marketing Plan Final
 

Similar a Health 2.0 Is Here Now What Opma Mtg May 7 2009 Slide Share

Social Media and Health Care: A Global Perspective
Social Media and Health Care: A Global PerspectiveSocial Media and Health Care: A Global Perspective
Social Media and Health Care: A Global PerspectiveSpectrum
 
Social Media in the pharmaceutical and medical device industries pre FDA rules
Social Media in the pharmaceutical and medical device industries pre FDA rulesSocial Media in the pharmaceutical and medical device industries pre FDA rules
Social Media in the pharmaceutical and medical device industries pre FDA rulesKevin Walsh
 
Final Campaign for IMC 618 at WVU
Final Campaign for IMC 618 at WVUFinal Campaign for IMC 618 at WVU
Final Campaign for IMC 618 at WVUAaron Weese
 
Healthwire is a young and growing health news portal
Healthwire is a young and growing health news portalHealthwire is a young and growing health news portal
Healthwire is a young and growing health news portalHealthwire
 
Pharmaceuticals 3.0
Pharmaceuticals 3.0 Pharmaceuticals 3.0
Pharmaceuticals 3.0 Harshit Jain
 
Creating an Integrated International Public Relations Campaign
Creating an Integrated International Public Relations CampaignCreating an Integrated International Public Relations Campaign
Creating an Integrated International Public Relations CampaignDavid Verbraska
 
Getting To Yes! SXSW 2016 Panel Pick ...and winner!
Getting To Yes! SXSW 2016 Panel Pick ...and winner!Getting To Yes! SXSW 2016 Panel Pick ...and winner!
Getting To Yes! SXSW 2016 Panel Pick ...and winner!GettingToYesSXSW2015
 
vdocuments.mx_advertising-society-class-ppt.ppt
vdocuments.mx_advertising-society-class-ppt.pptvdocuments.mx_advertising-society-class-ppt.ppt
vdocuments.mx_advertising-society-class-ppt.pptSarbajitPanda2
 
Ventria Bioscience
Ventria BioscienceVentria Bioscience
Ventria BioscienceTracy Clark
 
Create the Executive Summary portion of the Marketing Communications.docx
Create the Executive Summary portion of the Marketing Communications.docxCreate the Executive Summary portion of the Marketing Communications.docx
Create the Executive Summary portion of the Marketing Communications.docxstarkeykellye
 
Academic Scientist: Big Pharma is not Interested by your Discovery?
Academic Scientist: Big Pharma is not Interested by your Discovery?Academic Scientist: Big Pharma is not Interested by your Discovery?
Academic Scientist: Big Pharma is not Interested by your Discovery?Ari Massoudi
 
Patients Rising: How to Reach Empowered, Digital Health Consumers
Patients Rising: How to Reach Empowered, Digital Health ConsumersPatients Rising: How to Reach Empowered, Digital Health Consumers
Patients Rising: How to Reach Empowered, Digital Health Consumerse-Patient Connections
 
Ad Intro by vijay
Ad Intro by vijayAd Intro by vijay
Ad Intro by vijaysweet_vijay
 
Wego Health FDA Post Presentation Data Ppt
Wego Health FDA Post Presentation Data PptWego Health FDA Post Presentation Data Ppt
Wego Health FDA Post Presentation Data Pptguest4c357f
 
Strategies by which Personal Health Record Vendors Increase Market Share
Strategies by which Personal Health Record Vendors Increase Market ShareStrategies by which Personal Health Record Vendors Increase Market Share
Strategies by which Personal Health Record Vendors Increase Market ShareNS_Slideshare
 
Fertility & Health 2
Fertility & Health 2Fertility & Health 2
Fertility & Health 2guestb8fcaf
 
Kantar Health Personas and journeys
Kantar Health Personas and journeysKantar Health Personas and journeys
Kantar Health Personas and journeyseSeidr
 
Canada's Top 5 Influential Healthcare Leaders to Follow In 2023.pdf
Canada's Top 5 Influential Healthcare Leaders to Follow In 2023.pdfCanada's Top 5 Influential Healthcare Leaders to Follow In 2023.pdf
Canada's Top 5 Influential Healthcare Leaders to Follow In 2023.pdfinsightscare
 

Similar a Health 2.0 Is Here Now What Opma Mtg May 7 2009 Slide Share (20)

Social Media and Health Care: A Global Perspective
Social Media and Health Care: A Global PerspectiveSocial Media and Health Care: A Global Perspective
Social Media and Health Care: A Global Perspective
 
Social Media in the pharmaceutical and medical device industries pre FDA rules
Social Media in the pharmaceutical and medical device industries pre FDA rulesSocial Media in the pharmaceutical and medical device industries pre FDA rules
Social Media in the pharmaceutical and medical device industries pre FDA rules
 
Final Campaign for IMC 618 at WVU
Final Campaign for IMC 618 at WVUFinal Campaign for IMC 618 at WVU
Final Campaign for IMC 618 at WVU
 
Healthwire is a young and growing health news portal
Healthwire is a young and growing health news portalHealthwire is a young and growing health news portal
Healthwire is a young and growing health news portal
 
Pharmaceuticals 3.0
Pharmaceuticals 3.0 Pharmaceuticals 3.0
Pharmaceuticals 3.0
 
Creating an Integrated International Public Relations Campaign
Creating an Integrated International Public Relations CampaignCreating an Integrated International Public Relations Campaign
Creating an Integrated International Public Relations Campaign
 
Social Media Pharma
Social Media PharmaSocial Media Pharma
Social Media Pharma
 
Social media and pharma
Social media and pharmaSocial media and pharma
Social media and pharma
 
Getting To Yes! SXSW 2016 Panel Pick ...and winner!
Getting To Yes! SXSW 2016 Panel Pick ...and winner!Getting To Yes! SXSW 2016 Panel Pick ...and winner!
Getting To Yes! SXSW 2016 Panel Pick ...and winner!
 
vdocuments.mx_advertising-society-class-ppt.ppt
vdocuments.mx_advertising-society-class-ppt.pptvdocuments.mx_advertising-society-class-ppt.ppt
vdocuments.mx_advertising-society-class-ppt.ppt
 
Ventria Bioscience
Ventria BioscienceVentria Bioscience
Ventria Bioscience
 
Create the Executive Summary portion of the Marketing Communications.docx
Create the Executive Summary portion of the Marketing Communications.docxCreate the Executive Summary portion of the Marketing Communications.docx
Create the Executive Summary portion of the Marketing Communications.docx
 
Academic Scientist: Big Pharma is not Interested by your Discovery?
Academic Scientist: Big Pharma is not Interested by your Discovery?Academic Scientist: Big Pharma is not Interested by your Discovery?
Academic Scientist: Big Pharma is not Interested by your Discovery?
 
Patients Rising: How to Reach Empowered, Digital Health Consumers
Patients Rising: How to Reach Empowered, Digital Health ConsumersPatients Rising: How to Reach Empowered, Digital Health Consumers
Patients Rising: How to Reach Empowered, Digital Health Consumers
 
Ad Intro by vijay
Ad Intro by vijayAd Intro by vijay
Ad Intro by vijay
 
Wego Health FDA Post Presentation Data Ppt
Wego Health FDA Post Presentation Data PptWego Health FDA Post Presentation Data Ppt
Wego Health FDA Post Presentation Data Ppt
 
Strategies by which Personal Health Record Vendors Increase Market Share
Strategies by which Personal Health Record Vendors Increase Market ShareStrategies by which Personal Health Record Vendors Increase Market Share
Strategies by which Personal Health Record Vendors Increase Market Share
 
Fertility & Health 2
Fertility & Health 2Fertility & Health 2
Fertility & Health 2
 
Kantar Health Personas and journeys
Kantar Health Personas and journeysKantar Health Personas and journeys
Kantar Health Personas and journeys
 
Canada's Top 5 Influential Healthcare Leaders to Follow In 2023.pdf
Canada's Top 5 Influential Healthcare Leaders to Follow In 2023.pdfCanada's Top 5 Influential Healthcare Leaders to Follow In 2023.pdf
Canada's Top 5 Influential Healthcare Leaders to Follow In 2023.pdf
 

Último

RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...lizamodels9
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insightsseri bangash
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 

Último (20)

RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 

Health 2.0 Is Here Now What Opma Mtg May 7 2009 Slide Share

  • 1. Health 2.0 is here. Now what? Nat Bourre Marketing 4 Health Inc. www.pharmaceutical-marketing-coach.com Ontario Pharmaceutical Marketing Association, May 7 2009 Copyright Marketing 4 Health Inc.
  • 2. Just to name a few …. For ongoing list, go to: http://www.doseofdigital.com/healthcare-social-media-wiki/ and http://health20.org/wiki/Health_2.0_Companies Copyright Marketing 4 Health Inc.
  • 3. Mini Online Survey Ref.: Natalie Bourré, April 2009, n=42 (14 client, 26 agency, and 2 other) Copyright Marketing 4 Health Inc.
  • 4. Health 2.0 Awareness and Interest Ref.: Natalie Bourré, April 2009, n=42 (14 client, 26 agency, and 2 other) 3 involved in Health 2.0 project Copyright Marketing 4 Health Inc.
  • 5.
  • 6. Health 2.0 Conversations About Healthcare A natural conversation within a group of trusted individuals Copyright Marketing 4 Health Inc.
  • 7. We Trust a ‘ Person Like Me’ and Doctors Almost Equally Ref.: 2008 Edelman Trust Barometer, http://www.edelman.com/news/showone.asp?id=175 Copyright Marketing 4 Health Inc.
  • 8. Copyright Marketing 4 Health Inc.
  • 9. Share similar disease and treatment Share similar doctors and nurses as healthcare providers Copyright Marketing 4 Health Inc.
  • 10. Share similar treatments Share similar causes Copyright Marketing 4 Health Inc.
  • 11. How Does Pharma Fit In? Copyright Marketing 4 Health Inc.
  • 13.
  • 14.
  • 15. Losing Control Over Content Ooops ! Too late. Copyright Marketing 4 Health Inc.
  • 16. People are starting their own groups regarding pharma brands Copyright Marketing 4 Health Inc.
  • 17. Some are giving medical advice Copyright Marketing 4 Health Inc.
  • 18. Others are rating pharma brands (www.iguard.org) Copyright Marketing 4 Health Inc.
  • 19. Adverse Events Copyright Marketing 4 Health Inc.
  • 20. Target Market Copyright Marketing 4 Health Inc.
  • 21. Canadians Engage in Social Media <30 years = 1/2 >60 years = 1/5 Zamaria, Charles and Fred Fletcher. Canada Online! The Internet, media and emerging technologies: Uses, attitudes, trends and international comparisons 2007. Toronto: Canadian Internet Project, 2008. Copyright Marketing 4 Health Inc.
  • 22. Looking for Health Information is the 4 th Most Popular Internet Information Activity in Canada Zamaria, Charles and Fred Fletcher. Canada Online! The Internet, media and emerging technologies: Uses, attitudes, trends and international comparisons 2007. Toronto: Canadian Internet Project, 2008. Copyright Marketing 4 Health Inc.
  • 23. Canadian Doctors Engage in Social Media http://www. essentialresearch .ca/essential-physician2008. aspx ?cid= ep &source=m4hi&mid= ppt
  • 24. The CMA recognizes the importance of social media and is facilitating its use by Canadian physicians Copyright Marketing 4 Health Inc.
  • 25. Future Canadian healthcare professionals are already active with social media Copyright Marketing 4 Health Inc.
  • 26. Health 2.0 is Here. Now What? Health 2.0 Plan-of-Action Copyright Marketing 4 Health Inc.
  • 27.
  • 28.
  • 29. Nat Bourre Marketing 4 Health Inc. www.pharmaceutical-marketing-coach.com Contact me on LinkedIn, Twitter (@pharmacoach), and FaceBook. Join the ‘ Pharmaceutical Marketing Coach’ Group on FaceBook, LinkedIn and Ning. Copyright Marketing 4 Health Inc.