2. Neo
Technology
Overview
Product
• Neo4j
-‐
World’s
leading
graph
database
• 1M+
downloads,
adding
50k+
per
month
• 150+
enterprise
subscripBon
customers
including
over
50
of
the
Global
2000
Company
• Neo
Technology,
Creator
of
Neo4j
• 100+
employees
with
HQ
in
Silicon
Valley,
London,
Munich,
Paris
and
Malmö
• $45M
in
funding
from
Fidelity,
Sunstone,
Conor,
Creandum,
Dawn
Capital
4. Discrete
Data
Minimally
connected
data
Neo4j
is
designed
for
data
relaJonships
Use
the
Right
Database
for
the
Right
Job
Other
NoSQL
RelaJonal
DBMS
Neo4j
Graph
DB
Connected
Data
Focused
on
Data
Rela3onships
Development
Benefits
Easy
model
maintenance
Easy
query
Deployment
Benefits
Ultra
high
performance
Minimal
resource
usage
9. “Forrester
esBmates
that
over
25%
of
enterprises
will
be
using
graph
databases
by
2017”
Neo4j
Leads
the
Graph
Database
RevoluJon
“Neo4j
is
the
current
market
leader
in
graph
databases.”
“Graph
analysis
is
possibly
the
single
most
effecJve
compeJJve
differenJator
for
organizaBons
pursuing
data-‐driven
operaBons
and
decisions
aer
the
design
of
data
capture.”
IT
Market
Clock
for
Database
Management
Systems,
2014
h]ps://www.gartner.com/doc/2852717/it-‐market-‐clock-‐database-‐management
TechRadar™:
Enterprise
DBMS,
Q1
2014
h]p://www.forrester.com/TechRadar+Enterprise+DBMS+Q1+2014/fulltext/-‐/E-‐RES106801
Graph
Databases
–
and
Their
PotenJal
to
Transform
How
We
Capture
Interdependencies
(Enterprise
Management
Associates)
h]p://blogs.enterprisemanagement.com/dennisdrogseth/2013/11/06/graph-‐databasesand-‐potenBal-‐transform-‐capture-‐interdependencies/
11. CAR
name:
“Dan”
born:
May
29,
1970
twi]er:
“@dan”
name:
“Ann”
born:
Dec
5,
1975
since:
Jan
10,
2011
brand:
“Volvo”
model:
“V70”
Property
Graph
Model
Components
Nodes
• The
objects
in
the
graph
• Can
have
name-‐value
proper3es
• Can
be
labeled
RelaJonships
• Relate
nodes
by
type
and
direcBon
• Can
have
name-‐value
proper3es
LOVES
LOVES
LIVES
WITH
PERSON
PERSON
12. Cypher:
Powerful
and
Expressive
Query
Language
MATCH
(:Person
{
name:“Dan”}
)
-‐[:LOVES]-‐>
(:Person
{
name:“Ann”}
)
LOVES
Dan
Ann
LABEL
PROPERTY
NODE
NODE
LABEL
PROPERTY
21. Financial
cost
of
fraud
• £98bn
per
year
in
the
UK
(AssociaBon
of
Fraud
Examiners)
• £2.7tn
per
year
globally
• That’s
like
the
enBre
UK
being
stolen
every
year!
22. First
Party
Fraud
–
Modus
Operandi
• The
set-‐up
• Obtain
fake
idenBBes
(addresses,
etc.)
• Open
several
accounts
–
re-‐using
idenBty
elements
to
get
max
leverage
before
they
are
blown
• The
sBng
• Move
money
from
account
to
account
to
provide
legiBmate
transacBon
history
• Observed
responsible
credit
behaviour
leads
banks
to
increase
credit
limits
• Fraudsters
max
out
all
lines
of
credit
and
then
bust
out