The document discusses using knowledge graphs to derive value from data by connecting and analyzing structured and unstructured information. It describes how knowledge graphs can extract hidden structures from text, merge different data sources, and enhance existing data through augmentation. The final sections discuss using GraphAware Hume to convert siloed data into a knowledge graph stored in Neo4j for fast connected data access and analysis.

1. © 2019 GraphAware Ltd. All rights reserved.
Using Knowledge Graphs
Vlasta Kůs, Data Scientist @ GraphAware
graphaware.com
@graph_aware, @VlastaKus
to predict customer needs,
improve product quality and
save costs

2. © 2019 GraphAware Ltd. All rights reserved.

3. © 2019 GraphAware Ltd. All rights reserved.
Why am I receiving so
many complaints?
What can I propose to my customers
to make them happier?
Why are the production
costs increasing so much?
Where can my product chain
be improved?
Does a common pattern exist in all
these failures?

4. © 2019 GraphAware Ltd. All rights reserved.
Where would you start?

5. © 2019 GraphAware Ltd. All rights reserved.
From data to simulation
VALUE

6. © 2019 GraphAware Ltd. All rights reserved.
The Data Warehouse approach

7. © 2019 GraphAware Ltd. All rights reserved.
An OLAP on [multiple] OLTP
No events are stored, neither relationships among them
KPIs are hard to evaluate
It is a data-driven decision making process!
The Data Warehouse approach

8. © 2019 GraphAware Ltd. All rights reserved.
Where is the knowledge?

9. © 2019 GraphAware Ltd. All rights reserved.
The Search Engine approach

10. © 2019 GraphAware Ltd. All rights reserved.
Documents are isolated
KPI based approach
It is hard to reveal common complex patterns
It is an information-driven decision making process!
The Search Engine approach

11. © 2019 GraphAware Ltd. All rights reserved.
Where is the knowledge?

12. © 2019 GraphAware Ltd. All rights reserved.
The Graph approach

13. © 2019 GraphAware Ltd. All rights reserved.
The Graph approach

14. © 2019 GraphAware Ltd. All rights reserved.
Knowledge Graph

15. © 2019 GraphAware Ltd. All rights reserved.
The Knowledge Graph approach
Entities are connected by nature
Multiple access patterns
A concrete enabler for Artificial Intelligence

16. © 2019 GraphAware Ltd. All rights reserved.

17. © 2019 GraphAware Ltd. All rights reserved.
Ok, you convinced me.
How can I get started?

18. © 2019 GraphAware Ltd. All rights reserved.
Los Angeles backs ‘risk taking’ of Elon Musk’s
Boring Company — Residents fear damaged
homes, earthquakes
PUBLISHED SAT, JUN 2 2018 10:00 AM EDT
David Spiegel @DWSPIEGEL
Elon Musk is no stranger to controversy. Even
his “boring” company — The Boring Company —
can’t steer clear of it. It is in the early stages of
trying to solve a legendary traffic problem.
In May, Musk detailed his plans to dig mass
transit tunnels under the City of Los Angeles,
where the Boring Company is headquartered.
The project has faced some criticism from local
communities amid fears about earthquakes and
that tunneling could damage their homes.
Two neighborhood groups representing parts
of LA’s west side have filed a legal challenge
against the city’s proposal to exempt the project
from environmental review. But the city is trying
to fast-track the project.
Speaking at the CNBC Disruptor 50 Roadshow
event in Los Angeles on May 23, Los Angeles
Mayor Eric Garcetti explained his support
of The Boring Company and the use of LA as
a testing ground. He believes Musk’s companies
exemplify the diversified technology ecosystem
he is working to grow in the city, and LA doesn’t
want to force Musk to go elsewhere with
his ideas.
Another Musk company, SpaceX, was No. 1
on the recently revealed 2018 CNBC Disruptor
50 List based on its progress in reusable rocket
technology and plan to take humans to Mars.
SpaceX is headquartered in the City of
Hawthorne, in Los Angeles County.
“LA’s developing that reputation with
transportation technology ,” he said. “We're
a place that will work with you … test it here.”
Document being ingested
M
ETA DAT
A
243465
ART I C LE
JUN 2 2018
DAT E
David Spiegel
AU T H OR
10.00am EDT
T I M E
Ingested

19. © 2019 GraphAware Ltd. All rights reserved.
Los Angeles backs ‘risk taking’ of Elon Musk’s
Boring Company — Residents fear damaged
homes, earthquakes
PUBLISHED SAT, JUN 2 2018 10:00 AM EDT
David Spiegel @DWSPIEGEL
Elon Musk is no stranger to controversy. Even
his “boring” company — The Boring Company —
can’t steer clear of it. It is in the early stages of
trying to solve a legendary traffic problem.
In May, Musk detailed his plans to dig mass
transit tunnels under the City of Los Angeles,
where the Boring Company is headquartered.
The project has faced some criticism from local
communities amid fears about earthquakes and
that tunneling could damage their homes.
Two neighborhood groups representing parts
of LA’s west side have filed a legal challenge
against the city’s proposal to exempt the project
from environmental review. But the city is trying
to fast-track the project.
Speaking at the CNBC Disruptor 50 Roadshow
event in Los Angeles on May 23, Los Angeles
Mayor Eric Garcetti explained his support
of The Boring Company and the use of LA as
a testing ground. He believes Musk’s companies
exemplify the diversified technology ecosystem
he is working to grow in the city, and LA doesn’t
want to force Musk to go elsewhere with
his ideas.
Another Musk company, SpaceX, was No. 1
on the recently revealed 2018 CNBC Disruptor
50 List based on its progress in reusable rocket
technology and plan to take humans to Mars.
SpaceX is headquartered in the City of
Hawthorne, in Los Angeles County.
“LA’s developing that reputation with
transportation technology ,” he said. “We're
a place that will work with you … test it here.”
Natural Language Processing
SpaceX
C
OM PANY
The Boring
Company
C
OM PANY
Earthquakes
TOP
IC
O R I S
SUE
M
ETA DAT
A
Los Angeles
L
OC AT I ON
243465
ART I C LE
JUN 2 2018
DAT E
David Spiegel
AU T H OR
10.00am EDT
T I M E Eric Garcetti
PE R S ON
Citizen Group
N
E T WORK
CNBC
C
OM PANY
Hawthorne
L
OC AT I ON
Elon Musk
PE R S ON

20. © 2019 GraphAware Ltd. All rights reserved.
Los Angeles backs ‘risk taking’ of Elon Musk’s
Boring Company — Residents fear damaged
homes, earthquakes
PUBLISHED SAT, JUN 2 2018 10:00 AM EDT
David Spiegel @DWSPIEGEL
Elon Musk is no stranger to controversy. Even
his “boring” company — The Boring Company —
can’t steer clear of it. It is in the early stages of
trying to solve a legendary traffic problem.
In May, Musk detailed his plans to dig mass
transit tunnels under the City of Los Angeles,
where the Boring Company is headquartered.
The project has faced some criticism from local
communities amid fears about earthquakes and
that tunneling could damage their homes.
Two neighborhood groups representing parts
of LA’s west side have filed a legal challenge
against the city’s proposal to exempt the project
from environmental review. But the city is trying
to fast-track the project.
Speaking at the CNBC Disruptor 50 Roadshow
event in Los Angeles on May 23, Los Angeles
Mayor Eric Garcetti explained his support
of The Boring Company and the use of LA as
a testing ground. He believes Musk’s companies
exemplify the diversified technology ecosystem
he is working to grow in the city, and LA doesn’t
want to force Musk to go elsewhere with
his ideas.
Another Musk company, SpaceX, was No. 1
on the recently revealed 2018 CNBC Disruptor
50 List based on its progress in reusable rocket
technology and plan to take humans to Mars.
SpaceX is headquartered in the City of
Hawthorne, in Los Angeles County.
“LA’s developing that reputation with
transportation technology ,” he said. “We're
a place that will work with you … test it here.”
Enrichment
SpaceX
C
OM PANY
Tesla
C
OM PANY
The Boring
Company
C
OM PANY
Reusable Rocket
P
RO D UCT
Tunneling Machine
P
RO D UCT
Seismology
TOP
IC
O R I S
SUE
Automotive
TOP
IC
O R I S
SUE
Earthquakes
TOP
IC
O R I S
SUE
M
ETA DAT
A
Los Angeles
L
OC AT I ON
LA
L
OC AT I ONUSA
L
OC AT I ON
243465
ART I C LE
May 23 2018
DAT E
JUN 2 2018
DAT E
David Spiegel
AU T H OR
10.00am EDT
T I M E Eric Garcetti
PE R S ON
City Mayor
PE R S ON
Citizen Group
N
E T WORK
CNBC
C
OM PANY
Natural Disasters
TOP
IC
O R I S
SUE
Hawthorne
L
OC AT I ON
Congestion
TOP
IC
O R I S
SUE
Elon Musk
PE R S ON
Mars
L
OC AT I ON

21. © 2019 GraphAware Ltd. All rights reserved.
SpaceX
C
OM PANY
Tesla
C
OM PANY
The Boring
Company
C
OM PANY
Reusable Rocket
P
RO D UCT
Tunneling Machine
P
RO D UCT
Seismology
TOP
IC
O R I S
SUE
Automotive
TOP
IC
O R I S
SUE
Mass-transit
TOP
IC
O R I S
SUE
Earthquakes
TOP
IC
O R I S
SUE
Positive
S
EN T I MEN
T
Negative
S
EN T I MEN
T
M
ETA DAT
A
Los Angeles
L
OC AT I ON
LA
L
OC AT I ONUSA
L
OC AT I ON
243465
ART I C LE
Positive
S
EN T I MEN
T
May 23 2018
DAT E
JUN 2 2018
DAT E
Los Angeles backs ‘risk taking’ of Elon Musk’s
Boring Company — Residents fear damaged
homes, earthquakes
PUBLISHED SAT, JUN 2 2018 10:00 AM EDT
David Spiegel @DWSPIEGEL
Elon Musk is no stranger to controversy. Even
his “boring” company — The Boring Company —
can’t steer clear of it. It is in the early stages of
trying to solve a legendary traffic problem.
In May, Musk detailed his plans to dig mass
transit tunnels under the City of Los Angeles,
where the Boring Company is headquartered.
The project has faced some criticism from local
communities amid fears about earthquakes and
that tunneling could damage their homes.
Two neighborhood groups representing parts
of LA’s west side have filed a legal challenge
against the city’s proposal to exempt the project
from environmental review. But the city is trying
to fast-track the project.
Speaking at the CNBC Disruptor 50 Roadshow
event in Los Angeles on May 23, Los Angeles
Mayor Eric Garcetti explained his support
of The Boring Company and the use of LA as
a testing ground. He believes Musk’s companies
exemplify the diversified technology ecosystem
he is working to grow in the city, and LA doesn’t
want to force Musk to go elsewhere with
his ideas.
Another Musk company, SpaceX, was No. 1
on the recently revealed 2018 CNBC Disruptor
50 List based on its progress in reusable rocket
technology and plan to take humans to Mars.
SpaceX is headquartered in the City of
Hawthorne, in Los Angeles County.
“LA’s developing that reputation with
transportation technology ,” he said. “We're
a place that will work with you … test it here.”
Machine Learning
David Spiegel
AU T H OR
10.00am EDT
T I M E Eric Garcetti
PE R S ON
City Mayor
PE R S ON
Citizen Group
N
E T WORK
Fast-track
C
O N C E PT
Early stages
C
O N C E PT
Testing ground
C
O N C E PT
CNBC
C
OM PANY
Natural Disasters
TOP
IC
O R I S
SUE
Hawthorne
L
OC AT I ON
Congestion
TOP
IC
O R I S
SUE
Elon Musk
PE R S ON
Mars
L
OC AT I ON

22. © 2019 GraphAware Ltd. All rights reserved.
Extract hidden structure from the text
Easily merge from different sources
Analysis framework
Visualisation tool
What should you look for?

23. © 2019 GraphAware Ltd. All rights reserved.
“GraphAware Hume converts structured
and unstructured data silos
to Knowledge Graph”

24. © 2019 GraphAware Ltd. All rights reserved.
Data Information Knowledge Insight Wisdom Simulation
Evolve
Enhancing the core
knowledge models that
drive an organization,
to derive ever greater
value.
06
Analyze
Finding and revealing
patterns in the
connections between
and amongst things.
03
Match
Finding and displaying
similarity between
things.
02
Act
Supplying solutions to
specific business and
strategy problems.
05
Communicate
Finding, extracting, and
executing the structure
of language.
04
Discover
Indexing, tagging,
filtering, sorting and
delivering listings.
01
VALUE

25. © 2019 GraphAware Ltd. All rights reserved.

26. © 2019 GraphAware Ltd. All rights reserved.
Knowledge Graph store
Fast access to connected data
Merging External Data
Existing Data Augmentation
Scalability
The Neo4j role

27. © 2019 GraphAware Ltd. All rights reserved.
Where is the knowledge?

28. © 2019 GraphAware Ltd. All rights reserved.
Thank you
For more information please contact:
Vlasta Kůs · 18/07/2019
info@graphaware.com
+1 844-344-7274
graphaware.com