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Frederik Hermann, Head of Marketing and Sales, Huami
Manufacturers of Amazfit and the Xiaomi Mi Band
8th Annual Innovative Materials
Conference at SF FIDM
Tweet me @netzkobold or mention @amazfit
Copyright © 2017 Huami Inc. All rights reserved.
for
our own
brands
We design, engineer and develop products
for
Xiaomi
Top #1 Wearable Company
Huami is now the global leader in wearable device companies with over 35 Million
devices sold and a market share of 17.1%, ahead of Fitbit (15.7%) and Apple (13%).
Source: IDC Report Q1 2017 & Strategy Analytics Report Q2 2017
www.amazfit.com | @amazfit
How it started
UP by Jawbone
July 2011
Fitbit Zip
September 2012
The Basic Promise
To help you be more active and healthy.
In reality, plagued by product quality
issues, poor battery life, little actionable
insight, and the lack of actual results, the
devices didn't live up to that promise.
This phase was probably needed
for the products to mature and to collect
large amounts of valuable data for better
interpretation and early detection.
ACQUIRED / LIQUIDATED / PIVOTED / END OF LIFED
+ NEARLY 50% OTHERS
So What’s Next
Digital Health
Vast amounts of sleep, activity, weight, heart rate and other data points finally allow
for better interpretation of the data and to predict illnesses early on.
Wearables are simply the most convenient way of collecting the necessary data.
Amazfit Health Band
April 2017
Provides Cardiovascular Health Measurement.
Measures your Heart Rate Variability.
Captures a one lead ECG signal.
A new deep learning algorithm can diagnose 7
types of heart rhythm defects, called arrhythmias.
We already detected 200+ potential cases
for early signs of heart disease and arrhythmias.
Amazfit Health Band
Internet of Things
Modern wrist-worn wearables are now used for keyless entry (cars and buildings),
beacon technology for indoor/outdoor locationing, user identification & access,
control of connected household devices, to make our lives easier,
save energy and allow for individualization of our environments.
Payments & Transit
Payments are integrated in smart watches, wristbands and smart garments
for ATM transactions, small payments and transit systems.
ATM Transactions
Amazfit Arc
/ Small Payments
Amazfit Arc
Public Transportation
Amazfit Arc
Sports
Will remain a key growth factor for wearable technology.
More Form Factors
Embedded in garments, earbuds, glasses, sports equipment, or under your skin.
Ubicomp
More and smaller sensors allow for unprecedented use cases and true ubiquity of
new functionalities in digital health, performance sports, rehabilitation, payments,
transit, IoT controls, motion capture, security, access, fashion, hospitality,
entertainment, gaming, music, alternative energy, augmented and virtual reality,
specialized enterprise applications and much more...
Use Case
Start with thinking about which problem you are trying to solve, not the feature.
Thank You
www.amazfit.com | @amazfit | frederik@amazfit.com
AR / VR
Healthcare
Medical
IoTSport / Fitness
Lifestyle
Huami's Future
www.huami.com
Addendum
Amazfit Sports Shirt
Quick Drying
3M Reflective Details
Comfortable Stretch Fabric
Jacquard Structure Inlays
GB / T 21655.1-2008 Quick Dry Fabric
Top #1 Worldwide Wearable Device
Company, by Global Market Share,
According to IDC, Q1 of 2017
Founded in 2014
340 employees worldwide
4 offices in the US and China
Exclusive wearable tech partner
within the Xiaomi ecosystem
Third consecutive year profitable
$1B valuation
FIDM SF | 8th Annual Innovative Materials Conference | Huami / Frederik Hermann

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FIDM SF | 8th Annual Innovative Materials Conference | Huami / Frederik Hermann

  • 1. Frederik Hermann, Head of Marketing and Sales, Huami Manufacturers of Amazfit and the Xiaomi Mi Band 8th Annual Innovative Materials Conference at SF FIDM Tweet me @netzkobold or mention @amazfit
  • 2. Copyright © 2017 Huami Inc. All rights reserved.
  • 3. for our own brands We design, engineer and develop products for Xiaomi
  • 4. Top #1 Wearable Company Huami is now the global leader in wearable device companies with over 35 Million devices sold and a market share of 17.1%, ahead of Fitbit (15.7%) and Apple (13%). Source: IDC Report Q1 2017 & Strategy Analytics Report Q2 2017
  • 5.
  • 11. To help you be more active and healthy.
  • 12. In reality, plagued by product quality issues, poor battery life, little actionable insight, and the lack of actual results, the devices didn't live up to that promise.
  • 13. This phase was probably needed for the products to mature and to collect large amounts of valuable data for better interpretation and early detection.
  • 14. ACQUIRED / LIQUIDATED / PIVOTED / END OF LIFED + NEARLY 50% OTHERS
  • 16. Digital Health Vast amounts of sleep, activity, weight, heart rate and other data points finally allow for better interpretation of the data and to predict illnesses early on. Wearables are simply the most convenient way of collecting the necessary data.
  • 18. Provides Cardiovascular Health Measurement. Measures your Heart Rate Variability. Captures a one lead ECG signal. A new deep learning algorithm can diagnose 7 types of heart rhythm defects, called arrhythmias. We already detected 200+ potential cases for early signs of heart disease and arrhythmias. Amazfit Health Band
  • 19. Internet of Things Modern wrist-worn wearables are now used for keyless entry (cars and buildings), beacon technology for indoor/outdoor locationing, user identification & access, control of connected household devices, to make our lives easier, save energy and allow for individualization of our environments.
  • 20. Payments & Transit Payments are integrated in smart watches, wristbands and smart garments for ATM transactions, small payments and transit systems.
  • 24. Sports Will remain a key growth factor for wearable technology.
  • 25. More Form Factors Embedded in garments, earbuds, glasses, sports equipment, or under your skin.
  • 26.
  • 27. Ubicomp More and smaller sensors allow for unprecedented use cases and true ubiquity of new functionalities in digital health, performance sports, rehabilitation, payments, transit, IoT controls, motion capture, security, access, fashion, hospitality, entertainment, gaming, music, alternative energy, augmented and virtual reality, specialized enterprise applications and much more...
  • 28. Use Case Start with thinking about which problem you are trying to solve, not the feature.
  • 29. Thank You www.amazfit.com | @amazfit | frederik@amazfit.com
  • 30. AR / VR Healthcare Medical IoTSport / Fitness Lifestyle Huami's Future www.huami.com
  • 32. Amazfit Sports Shirt Quick Drying 3M Reflective Details Comfortable Stretch Fabric Jacquard Structure Inlays GB / T 21655.1-2008 Quick Dry Fabric
  • 33. Top #1 Worldwide Wearable Device Company, by Global Market Share, According to IDC, Q1 of 2017 Founded in 2014 340 employees worldwide 4 offices in the US and China Exclusive wearable tech partner within the Xiaomi ecosystem Third consecutive year profitable $1B valuation