1. Niall McKeown, John Briggs, Eleanor Gill, Kuldip Sandhu
Digital Transformation Training
Digitally Transforming Community Planning
2. 79%7%
14%
UK
Digital Inclusion
Recent BBC/Go On UK Survey
๏Basic digital skills
๏Confident
๏Expert
๏Task specific
๏Learning the ropes
๏Reluctantly online
๏Never have, never will
๏Was online but no longer
๏Willing and unable
3. “The current public services setup
today is broken, largely because it
used technology to automate - not
redesign current services.”
Digitising government by Alan Brown, Ferry Fishenden & Mark Thompson
4. Crying baby
Kitchen fire
Some calls
Interruptions
Distractions
Most calls
Trivia
Busy Work
Browsing
Planning
Strategy
Exercise
Change
Urgent Not Urgent
ImportantNotImportant
The Right Mindset
6. “digital first” or “digital by default”
Websites, e-Commerce or “Citizen Portals”
Engaging of Citizens via Social Media
The Implementation of Technology
Digitisation of Existing Services
05
04
03
02
01
What is Digital Transformation?
NOT
^
8. Digital
The word “digital” is a synonym for the pace of change that’s occurring
in today’s world, driven by the rapid adoption of technology.
Transformation
How an organisation is built to change, innovate and reinvent rather
than simply enhance and support the traditional methods.
What is Digital Transformation?
9. The Principle Disciplines Leading Digital Transformation
Digital
Transformation
Communication Technology
Leadership
Technology
Support
Rapid
Solution
Builders
Marketing
Tactics
Communications
Leadership
Short Term
Management
Leading Step
Change
10. Strategy creates a transformed organisation
People and a culture of innovation sustains it
Technology & Communications is the means by which it is delivered
Digital
Business
Strategy
Technology
& Data
Capability
Organisational
Alignment
Customer
Engagement
Culture &
People
Agile
Innovation
Transformed Council
Purpose
Mastery
Autonomy
Actionable
Strategy
Data
Enabled
Decisions
Measurable
Progress
Collaboratin
g
Co-Creating
Innovating
Happier
Staff
Guiding
Leaders
Engaged
Citizens
13. “Suffers from Engagement Apathy”
• EU Funding Consultation
• Public Realm Schemes
• Economic Strategy
• All Departmental Strategy
• PSNI Citizen Engagement
• BIDS Engagement Strategy
• Plus many many more….
“Lots of work, little in the way of visible return”
14. The 4 Key Stakeholders
Council Councillors
AgenciesCitizens
Community
22. ๏ Identify
๏ Understand
๏ Communicate
๏ Community
๏ Leadership
The Digitally Transformed & Thinking Council
The
Community
Builder
Bringing The Citizen Into The Conversation
Using Communication Theory
Your Council
Building a Community
Councillors Digital Connectors
Context
Content
Citizen
Council
23. ๏ Identify
๏ Understand
๏ Communicate
๏ Community
๏ Leadership
The Digitally Transformed & Thinking Council
The
Community
Builder
Bringing The Citizen Into The Conversation
Using Communication Theory
Your Council
Building a Community
Councillors Digital Connectors
Context
Content
Citizen
Council
24. Identify Your Connectors
Sports Religious Political Education Music
1. Connector/Reach
2. Connector/Reach
3. Connector/Reach
4. Connector/Reach
5. Connector/Reach
Totals
Grand Total
15 Minutes to Find Your Connectors
38. Campaigns
Value Proposition
1.Empathy with Pains
2.Vision of Pain Relievers
3.Additional council Gain Creators
4.Which result in citizen Gains
5.That enable completion of Tasks
Male Health
47. Community
Question asked • 12m
Getting Ards & North Down
men moving to reduce
diabetes
Help clean tow path
The creation of a tech hub
Leisure centre upgrades
or community formed exercise
classes supported by the
council?
Community recycling
Planning permission
misconceptions
Ards centre regeneration
Parking in town centre
New roundabout @ Main St
What exhibition would
benefit the area most?
Question asked • 12mHealth Top Citizen Contributors
Top Councillor Contributors
<more>
Question asked • 1d
Question asked • 1w
Patrick McGuinness
Joseph Lennon
Gareth McKeown
Jim Jackson
Mary Stokes | DUP
Jim Plant | SF
Tom Goodfellow| Indy
<follow>
<follow>
<follow>
<follow>
<follow>
<follow>
Jim Plant | SFEnvironment
Claire Celea | Top Citizen Contributor June 2015
We’d like a cleaner towpath free from dog mess and litter. The
Council spends over £63,000 p.y. in upkeep. How could the public
work with Council to reduce this cost and create a cleaner… <more>
“I’d be all in favour of becoming a member of a citizen lead cleaning project. If the council
provided signs, extra bins and collects the rubbish I know a few friends that would walk that path
every week. If it get’s enough upvotes, I’d work with the council to lead a project…”
<more>
Economy Clare Jackson
John Briggs
The Council is considering inviting inspirational speakers to help
Can the Ards FC create an over 40s team? We need 15… <more>
48. Community
Question asked • 12m
Getting Ards & North Down
men moving to reduce
diabetes
Help clean tow path
The creation of a tech hub
Leisure centre upgrades
or community formed exercise
classes supported by the
council?
Community recycling
Planning permission
misconceptions
Ards centre regeneration
Parking in town centre
New roundabout @ Main St
What exhibition would
benefit the area most?
Question asked • 12mHealth Top Citizen Contributors
Top Councillor Contributors
<more>
Question asked • 1d
Question asked • 1w
Patrick McGuinness
Joseph Lennon
Gareth McKeown
Jim Jackson
Mary Stokes | DUP
Jim Plant | SF
Tom Goodfellow| Indy
<follow>
<follow>
<follow>
<follow>
<follow>
<follow>
Jim Plant | SFEnvironment
Claire Celea | Top Citizen Contributor June 2015
We’d like a cleaner towpath free from dog mess and litter. The
Council spends over £63,000 p.y. in upkeep. How could the public
work with Council to reduce this cost and create a cleaner… <more>
“I’d be all in favour of becoming a member of a citizen lead cleaning project. If the council
provided signs, extra bins and collects the rubbish I know a few friends that would walk that path
every week. If it get’s enough upvotes, I’d work with the council to lead a project…”
<more>
Economy Clare Jackson
John Briggs
The Council is considering inviting inspirational speakers to help
Can the Ards FC create an over 40s team? We need 15… <more>
49. Community
Question asked • 12m
Getting Ards & North Down
men moving to reduce
diabetes
Help clean tow path
The creation of a tech hub
Leisure centre upgrades
or community formed exercise
classes supported by the
council?
Community recycling
Planning permission
misconceptions
Ards centre regeneration
Parking in town centre
New roundabout @ Main St
What exhibition would
benefit the area most?
Question asked • 12mHealth Top Citizen Contributors
Top Councillor Contributors
<more>
Question asked • 1d
Question asked • 1w
Patrick McGuinness
Joseph Lennon
Gareth McKeown
Jim Jackson
Mary Stokes | DUP
Jim Plant | SF
Tom Goodfellow| Indy
<follow>
<follow>
<follow>
<follow>
<follow>
<follow>
Jim Plant | SFEnvironment
Claire Celea | Top Citizen Contributor June 2015
We’d like a cleaner towpath free from dog mess and litter. The
Council spends over £63,000 p.y. in upkeep. How could the public
work with Council to reduce this cost and create a cleaner… <more>
“I’d be all in favour of becoming a member of a citizen lead cleaning project. If the council
provided signs, extra bins and collects the rubbish I know a few friends that would walk that path
every week. If it get’s enough upvotes, I’d work with the council to lead a project…”
<more>
Economy Clare Jackson
John Briggs
The Council is considering inviting inspirational speakers to help
Can the Ards FC create an over 40s team? We need 15… <more>
50. Community
Question asked • 12m
Getting Ards & North Down
men moving to reduce
diabetes
Help clean tow path
The creation of a tech hub
Leisure centre upgrades
or community formed exercise
classes supported by the
council?
Community recycling
Planning permission
misconceptions
Ards centre regeneration
Parking in town centre
New roundabout @ Main St
What exhibition would
benefit the area most?
Question asked • 12mHealth Top Citizen Contributors
Top Councillor Contributors
<more>
Question asked • 1d
Question asked • 1w
Patrick McGuinness
Joseph Lennon
Gareth McKeown
Jim Jackson
Mary Stokes | DUP
Jim Plant | SF
Tom Goodfellow| Indy
<follow>
<follow>
<follow>
<follow>
<follow>
<follow>
Jim Plant | SFEnvironment
Claire Celea | Top Citizen Contributor June 2015
We’d like a cleaner towpath free from dog mess and litter. The
Council spends over £63,000 p.y. in upkeep. How could the public
work with Council to reduce this cost and create a cleaner… <more>
“I’d be all in favour of becoming a member of a citizen lead cleaning project. If the council
provided signs, extra bins and collects the rubbish I know a few friends that would walk that path
every week. If it get’s enough upvotes, I’d work with the council to lead a project…”
<more>
Economy Clare Jackson
John Briggs
The Council is considering inviting inspirational speakers to help
Can the Ards FC create an over 40s team? We need 15… <more>
55. 1397 22 104 11
7 Day Citizen Participation 7 Day Councillor Participation 7 Day Council Participation 7 Day Agency Participation
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New Participants
Citizen Councillor Council Agencies
6430 28 45 16
Analysis
60. Niall McKeown, John Briggs & Eleanor Gill
Digital Transformation Experts
Digitally Transforming Community Planning
61. Analysis
1397 22 104 11
7 Day Citizen Participation 7 Day Councillor Participation 7 Day Council Participation 7 Day Agency Participation
View More View More View More View More
New Participants
Citizen Councillor Council Agencies
6430 28 45 16