20. "10" tips according to the
research
Formatting for readability
• Write plainly, using easy English
• Keep text as short as possible
• Define or replace advanced
vocabulary
• Use point form
• Keep line length between
50 & 70 characters
21. "10" tips according to the
research
Tone
• Tone should match content
• If changing tone for culture, avoid
awkward, artificial constructions
22. "10" tips according to the
research
Images
• Use multiple, literal photographs
throughout the text if possible
• Use rich media whenever possible
23. "10" tips according to the
research
General
• Remember objective cultural
differences such as ways of formatting
time, dates, currency & numbers
• Remember your audience & be
human
Editor's Notes
Japan
Germany
Iran
China
Grade 6-8
Typical web content tested was grade 10-12