Recomendados
Más contenido relacionado
Destacado
Similar a Final Assignment
Similar a Final Assignment (20)
Último
Último (20)
Final Assignment
- 1. Nina Zovko Professor Klinkowstein Selected Business Article Facebook Shares Reach All-Time High http://www.bloomberg.com/news/2013-09-11/facebookshares-reach-all-time-high.html
- 3. Nina Zovko Professor Klinkowstein Summary • Wireless users grew 51% to 819 million in one quarter • Shares grew 3.3% to $45.04 • Growing demand for mobile-advertising products through smartphones
- 4. Nina Zovko Professor Klinkowstein Social Circumstance • Student Center cafeteria • Students age 18-25 • Using phones instead of eating/communicating
- 5. Nina Zovko Professor Klinkowstein Ethnographic Research Corner view of the Student Center Cafeteria
- 6. Nina Zovko Professor Klinkowstein Ethnographic Research Large view of the Student Center Cafeteria
- 7. Nina Zovko Professor Klinkowstein Ethnographic Research Delaney gazing at her phone and not eating
- 9. Nina Zovko Professor Klinkowstein Ethnographic Research Delaney looking at her phone and not eating
- 10. Nina Zovko Professor Klinkowstein Ethnographic Research Diana taking a bite of food with her phone right next to her
- 11. Nina Zovko Professor Klinkowstein Ethnographic Research Diana leaving her food and looking at her phone
- 12. Nina Zovko Professor Klinkowstein Ethnographic Research Both Delaney and Diana looking at their phones
- 13. Nina Zovko Professor Klinkowstein Ethnographic Research Video of Delaney looking at her phone while not eating/ talking
- 14. Nina Zovko Professor Klinkowstein Ethnographic Research Observations Delaney Gilbride: • Took one sip of her drink when her phone lit up with a notification • After did not lift head or talk while she focused on her phone applications • Scratched her neck in annoyance of something she was looking at
- 15. Nina Zovko Professor Klinkowstein Ethnographic Research Observations Diana Pedra: • Slumped on the seat looking tired/sick with phone in hand • Looked at her food and said “Hello” before checking her phone as if on command • Silence as she fixed her glasses and searched through her phone
- 16. Nina Zovko Professor Klinkowstein Ethnographic Research Findings Delaney Gilbride: • Claimed she didn’t feel hungry when she was looking at her phone • Didn’t think to talk while on her phone • Couldn’t go one meal without checking on it
- 17. Nina Zovko Professor Klinkowstein Ethnographic Research Findings Diana Pedra: • Claimed she didn’t notice me staring at her • Used her phone when a notification popped up then used other applications • Couldn’t go one meal without using her phone
- 28. Nina Zovko Professor Klinkowstein Desire/Need A new application that prevents people from accessing their phones, thus mitigating the likelihood of technology overdependence.
- 29. Nina Zovko Professor Klinkowstein Proposal Electric Pal sends a shock to users whenever a phone detects a touch in order to use negative classical conditioning to slowly get users to concentrate. The shock urges the consumer to not instinctively use a smartphone during presentations, meetings, or lectures. The expected results from repeated use of the application should lead to more appropriate behavior.
- 35. Nina Zovko Diagram Elements 1. 2. 3. 4. Situations where app could be used Settings of the app Functions of the app Outcome of repeated use Professor Klinkowstein
- 39. Nina Zovko Professor Klinkowstein Diagram Desire for concentration Negative classic conditioning teaches learned concentration Turn on app “Electric Pal” Recieve slight electric shock when phone is touched