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1. A
HYPER ISLAND
Creative
Task
2012

2. Race in American
ChangingMedia imagery
the negative
associated with people of color in
American media

3. The US is an ethnically ambiguous nation with
people from all over the world making up the
American citizenry.

5. It’s a beautiful country, with a wide range of
people

6. But it has a history of violence and
disenfranchisement when it comes to accepting
new members to its nation.

7. The near-eradication of the Native American
people, the enslavement of African and Indian
people, the forced labor of Asian immigrants…

8. Hundreds of years later, we’ve made a bit of
progress

10. There are laws protecting people of all
backgrounds.

11. But beneath the surface, racism still exists and
resonates strongly in the media that is produced
and distributed here.

12. There is an extreme lack of positive imagery
when it comes to people of color profiled in
the media.

13. Rece
ntly, have begun speaking out
The public
against this.

14. For February, Congressman Peter
In
example,
Hoekstra was running against Debbie
Stabanow for Michigan Senator. He
accused her of helping China take
American jobs. He ran an ad during
Superbowl that received a lot of backlash.

16. The media exploded.

17. Pete Hoekstra’s China Ad Provokes Accusations of
Racism
Pete Hoekstra Ad Brings Charges Of Racial
Insensitivity
Pete Hoekstra Fundraising Drops After Offensive Super
Bowl Ad
Asian and Pacific Island Groups Upset by Ads Harmful
Stereotypes
Actress in Pete Hoekstra Racist Ad
Apologizes
Congressman’s Ad Promotes Anti-Asian
Sentiment
Ad Creator Leaves Hoekstra
Camp

18. The actress, a University of California student
apologized. The ad was taken off air and Pete
Hoekstra’s funding plummeted.

19. In May, was featured in an
actor Ashton Kutcher
advertisement for Pop Chips. Comedian
HasanMinhaj was one of the first to call
out the actor on YouTube resulting in over
140,000 views and hundreds of
comments. Subsequently, the ad was
taken off air within days.

21. Social media networks again exploded in
outrage and confusion.

22. Ashton Kutcher'sPopchips Ad Pulled After
Racism Outcry
Comedian HasanMinhaj Slams Ashton Kutcher's Controversial
Pop Chips Ad
Ashton Kutcher'sPopchips Ad Pulled from YouTube,
Facebook

23. And earlier this year, a story out of
Sanford, FL became public and touched
the lives of millions.

25. In February, Trayvon Martin was shot and
killed by George Zimmerman. The
circumstances surrounding Martin's
death, the initial decision not to charge
Zimmerman, and questions about
Florida's Stand Your Ground law received
national and international attention.
Allegations of racist motivation for the
shooting and police conduct contributed
to public demands for Zimmerman's
arrest.

26. This story sparked international outrage.

28. Millions were discussing racism in
America. And most agreed that it needed
to be addressed.

29. But how?

30. TED is a nonprofit devoted to “Ideas Worth
Spreading”. Their site features people
discussing different topics, including race
relations.

31. But the general public doesn’t use the site.
And most don’t view the content in its
entirety.

32. There have
been several
CNN specials
focusing on
race
discussions like
Black in
America

33. But, not many people tuned in. And it did not
change the stereotypes that are afflicting people
of color.

34. Some
blogs use
humor to
address
the issues
and they
are
popular,
but also
forgettable
.

35. So how do you combat the negative
stereotypes in an effective, engaging, and
inclusive way?

36. How do you change a problem that has
been plaguing America for centuries?

37. You create something that is…

38. Interactiv
e
Interesting
Conversation
FUN promoting
Neutral POSITIVE Informative
Simple
Accessible
Engaging
Inclusive

39. You give people the power to share their
own story.

40. You get everyone talking by asking one
simple question…

41. Who Are
You?

44. The only way to change stereotypes, to make
them irrelevant, and outdated is to flood the
social landscape with positive imagery and
profiles that counter their basis.

45. And because the content is
interesting, simple, and engaging, the
conversation will pick up from there.

46. With
Comment
s!!

47. The Who are You site aims to have its user
think: Not all black youth are dangerous.
Remember that young African American male
we saw on the Who are You site? The graphic
designer from Detroit? His story was so
interesting and inspiring.

48. We want our audience to think that the
site is engaging enough because of the
interesting content that is relatable and
yet inspiring.

49. And this idea can literally be taken to the
streets.

50. With the Who Are You Community

51. Whoareyou.com/community

52. Where users can submit and generate their own
content.

53. And also by using the Who Are You
mobile app

55. They can share the stories of their family, friends,
and people they meet on the street by using their
camera phone

56. They can even
record video.