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1©	2019 - Kensu	Inc.w w w. k e n s u . i o
Andy	Petrella
CEO	@	Kensu
https://kensu.io
How	to	Build	A	Global	Data	Mapping
2©	2019 - Kensu	Inc.w w w. k e n s u . i o
How	I	got here…
Ms.	Mathematics
Specialization	in	Graph	Theory
Ms.	Computer	Science
Specialization	in	Semantics
Study
1999-2005
Big	Data
Open	Source:	Spark	Notebook
Speaker	at	world	class	events
Data	Science
2012-2014
Enterprise	Ready	Data	Science	Platform
Cutting-edge	distributed	and	AI	systems	
Pivot	on	Internal	Data	Activity	Tool	(Adalog)
Spark	Notebook	Enterprise
2015-2017
Data	Mapping
GDPR
And	beyond
LDPD
Today
Data	Analysis
Catalog
Large	scale	processing
International	projects
Geospatial
2006-2011
Governance-Compliance-
Performance
New	Category
GDPR
Customers	across	EU
Kensu	Data	Activity	Manager
2018-2019
3©	2019 - Kensu	Inc.w w w. k e n s u . i o
DATA	&	ACTIVITY
GOVERNANCE.	
COMPLIANCE.
PERFORMANCE.
4©	2019 - Kensu	Inc.w w w. k e n s u . i o
Agenda
What	is	it?	And… Why
Data	Mapping	&	GDPR01
Reconquer	your	IT.	Enforce	governance.
Data	Activity	for	GDPR02
Business	process	tracker,	automation	of	maintenance	and	AI-powered
Data	Activity	to	Data	Mapping03
Thinking	outside	of	the	box.
Turn	GDPR	activity	into	value04
5©	2019 - Kensu	Inc.w w w. k e n s u . i o
Data	Mapping	
&	GDPR
• Collected	(from	sensor,	human,	…)
• A	result	of	a	series	of	
transformations	(processing,	AI,	…)
All	data	are	either	
one	of
• Where	the	data	was	collected	from
• How	the	data	has	been	transformed
A	Data	Mapping	
explains
• All	information	about	internal	or	
external	usage	of	data
• A	series	of	Data	Mappings
GDPR	requires	
accountability	at	the	
Business	Processes	
level,	which	is
• Sort	of,	limits	to	personal	data	onlyGDPR
6©	2019 - Kensu	Inc.w w w. k e n s u . i o
(interlude)	
Reasons	of	
GDPR	(my2¢)
Awareness of	the	value	
of	the	data
Accessibility of
• Big	Data	&	Real	Time
• Cloud
• Data	Science
Global	understanding	
of	Data	Science	and	AI	
impacts
Worries about	social	
networks	global	effects
Strategical	investments	
in	AI
Data	Science	
considered	as	“Wild	
West”
7©	2019 - Kensu	Inc.w w w. k e n s u . i o
Data	Mapping	
Challenges
Mismatch
Strategy:	use	more data,	creativity
with	data,	faster on	the	market
Compliance:	pre-analysis,	periodical
checks,	manual reporting
All	fine,	but	almost	contradictory	with	
reasons	behind	GDPR	(?)
Top-Down
Manual	Periodical	Audit	/	Handmade	
Documentation
Post-processing	to	extract	GDPR	
reports
8©	2019 - Kensu	Inc.w w w. k e n s u . i o
Data	Activity
Data	Activity	is	the	new	pillar	of	Data	Governance
With	Data	Activity	the	scope	of	Data	Governance	includes:
• Collection origins	(Provenance)
• Data	Transformation	Tools behaviors
Data	Activity is	the	metadata	mandatory	to	govern	Business	
Processes
• They	are	Generated by	the	Tools	and	the	IT	Systems
• It’s	a	New	Concept in	Data
• They	are	Technology	Agnostic
9©	2019 - Kensu	Inc.w w w. k e n s u . i o
Data	Activity	&	GDPR
• Continually	creates	and	updates	Art.	30,	Process	Registry
• Tracks	Consents usage	and	demonstrate	accountability
• Simplifies	the	handling	or	avoid	Data	Subjects	Rights issues
• Automatically	discovers	DPIAs needs	and	requirements
• Reports	activities	and	impact	of	Data	Breach
• And	even,	tracks	the	quality	of	Profiling	&	Decision	making	(WP	29)
10©	2019 - Kensu	Inc.w w w. k e n s u . i o
Data	Activity	
&	Data	
Mapping However,	Data	Activities	require	a	
dedicated	system	to	convert	their	
constant	flow	into	Compliance	assets.
Kensu	Data	Activity	Manager
Data	Activity	is	the	technical	measure ,	
the	implementation	tactic	to	create	and	
maintain	the	global	Data	Map
11©	2019 - Kensu	Inc.w w w. k e n s u . i o
Data	Activity:	Implementation	Strategy
Remember	that
1. Data	Activities	are	published	by	the	Tools	themselves
2. Tools	include	legacy	and	new	systems.
Here	is	one	approach	to	create	and	use	the	global	Data	Map	at	your	advantage:
1. Choose	a	few	Business	Processes	(e.g.	Create	invoice,	create	marketing	campaign)
2. Instrument	the	tools	along	the	chain	of	value	to	send	all	their	activities
3. Start	governing	the	chosen	Business	Processes
4. Let	the	system	discover	all	other	Business	Processes	to	be	governed
12©	2019 - Kensu	Inc.w w w. k e n s u . i o
Values
Data	Activity	&	Data	Mapping
13©	2019 - Kensu	Inc.w w w. k e n s u . i o
GDPR:	
From	Manual	
to	Automated
Art.	30,	Process	Registry
Consent	Management
Data	Subjects	Rights	Management
Art.	35,	DPIA
Breaches	Management
Art.	29,	Data	Science	and	Quality	Management
14©	2019 - Kensu	Inc.w w w. k e n s u . i o
Data	Strategy
Data	Activity	&	Data	Mapping
15©	2019 - Kensu	Inc.w w w. k e n s u . i o
Validated
Governance
Data	Migration	Control
Govern	Hybrid	Infrastructures
Data	Marketplace
Segregated	Governance	across	Units
Efficient	Data	Change	Management
Control	Data	Activity	/	Science	KPIs
16©	2019 - Kensu	Inc.w w w. k e n s u . i o
Thanks!
Q/A
Check	out:	http://kensu.io
Come	visit	us	at	our	Kensu	booth

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How to Build a Global Data Mapping

  • 1. 1© 2019 - Kensu Inc.w w w. k e n s u . i o Andy Petrella CEO @ Kensu https://kensu.io How to Build A Global Data Mapping
  • 2. 2© 2019 - Kensu Inc.w w w. k e n s u . i o How I got here… Ms. Mathematics Specialization in Graph Theory Ms. Computer Science Specialization in Semantics Study 1999-2005 Big Data Open Source: Spark Notebook Speaker at world class events Data Science 2012-2014 Enterprise Ready Data Science Platform Cutting-edge distributed and AI systems Pivot on Internal Data Activity Tool (Adalog) Spark Notebook Enterprise 2015-2017 Data Mapping GDPR And beyond LDPD Today Data Analysis Catalog Large scale processing International projects Geospatial 2006-2011 Governance-Compliance- Performance New Category GDPR Customers across EU Kensu Data Activity Manager 2018-2019
  • 3. 3© 2019 - Kensu Inc.w w w. k e n s u . i o DATA & ACTIVITY GOVERNANCE. COMPLIANCE. PERFORMANCE.
  • 4. 4© 2019 - Kensu Inc.w w w. k e n s u . i o Agenda What is it? And… Why Data Mapping & GDPR01 Reconquer your IT. Enforce governance. Data Activity for GDPR02 Business process tracker, automation of maintenance and AI-powered Data Activity to Data Mapping03 Thinking outside of the box. Turn GDPR activity into value04
  • 5. 5© 2019 - Kensu Inc.w w w. k e n s u . i o Data Mapping & GDPR • Collected (from sensor, human, …) • A result of a series of transformations (processing, AI, …) All data are either one of • Where the data was collected from • How the data has been transformed A Data Mapping explains • All information about internal or external usage of data • A series of Data Mappings GDPR requires accountability at the Business Processes level, which is • Sort of, limits to personal data onlyGDPR
  • 6. 6© 2019 - Kensu Inc.w w w. k e n s u . i o (interlude) Reasons of GDPR (my2¢) Awareness of the value of the data Accessibility of • Big Data & Real Time • Cloud • Data Science Global understanding of Data Science and AI impacts Worries about social networks global effects Strategical investments in AI Data Science considered as “Wild West”
  • 7. 7© 2019 - Kensu Inc.w w w. k e n s u . i o Data Mapping Challenges Mismatch Strategy: use more data, creativity with data, faster on the market Compliance: pre-analysis, periodical checks, manual reporting All fine, but almost contradictory with reasons behind GDPR (?) Top-Down Manual Periodical Audit / Handmade Documentation Post-processing to extract GDPR reports
  • 8. 8© 2019 - Kensu Inc.w w w. k e n s u . i o Data Activity Data Activity is the new pillar of Data Governance With Data Activity the scope of Data Governance includes: • Collection origins (Provenance) • Data Transformation Tools behaviors Data Activity is the metadata mandatory to govern Business Processes • They are Generated by the Tools and the IT Systems • It’s a New Concept in Data • They are Technology Agnostic
  • 9. 9© 2019 - Kensu Inc.w w w. k e n s u . i o Data Activity & GDPR • Continually creates and updates Art. 30, Process Registry • Tracks Consents usage and demonstrate accountability • Simplifies the handling or avoid Data Subjects Rights issues • Automatically discovers DPIAs needs and requirements • Reports activities and impact of Data Breach • And even, tracks the quality of Profiling & Decision making (WP 29)
  • 10. 10© 2019 - Kensu Inc.w w w. k e n s u . i o Data Activity & Data Mapping However, Data Activities require a dedicated system to convert their constant flow into Compliance assets. Kensu Data Activity Manager Data Activity is the technical measure , the implementation tactic to create and maintain the global Data Map
  • 11. 11© 2019 - Kensu Inc.w w w. k e n s u . i o Data Activity: Implementation Strategy Remember that 1. Data Activities are published by the Tools themselves 2. Tools include legacy and new systems. Here is one approach to create and use the global Data Map at your advantage: 1. Choose a few Business Processes (e.g. Create invoice, create marketing campaign) 2. Instrument the tools along the chain of value to send all their activities 3. Start governing the chosen Business Processes 4. Let the system discover all other Business Processes to be governed
  • 12. 12© 2019 - Kensu Inc.w w w. k e n s u . i o Values Data Activity & Data Mapping
  • 13. 13© 2019 - Kensu Inc.w w w. k e n s u . i o GDPR: From Manual to Automated Art. 30, Process Registry Consent Management Data Subjects Rights Management Art. 35, DPIA Breaches Management Art. 29, Data Science and Quality Management
  • 14. 14© 2019 - Kensu Inc.w w w. k e n s u . i o Data Strategy Data Activity & Data Mapping
  • 15. 15© 2019 - Kensu Inc.w w w. k e n s u . i o Validated Governance Data Migration Control Govern Hybrid Infrastructures Data Marketplace Segregated Governance across Units Efficient Data Change Management Control Data Activity / Science KPIs
  • 16. 16© 2019 - Kensu Inc.w w w. k e n s u . i o Thanks! Q/A Check out: http://kensu.io Come visit us at our Kensu booth