During the “Architecting for the Cloud” breakfast seminar we discussed the requirements of modern cloud-based applications and how to overcome the constraints of traditional database infrastructure. We discussed how the right cloud-based database architecture can: - Provide easy and fast access across multiple geographies - Handle rapid user growth by adding new servers on demand - Provide high performance even in the face of heavy application usage - Offer around-the-clock resiliency and uptime - Deliver cloud-enabled apps in public, private, or hybrid cloud environments

1. Distributed SQL Database
Bob Walmsley
EVP Sales & Services

2. Magic Quadrant 2013
NuoDB, Inc.
Unique ability to deploy a single, logical
SQL DBMS in multiple locations
Clear choice for SQL OLTP
Recipient of numerous industry awards
Deep database DNA in management team
and world-class investors
Headquartered in Cambridge, MA

3. NuoDB Database DNA
Steve Cellini
VP, Product Management
Object Design, Microsoft
Seth Proctor
CTO
Sun, Nokia
Michael Waclawiczek
VP, Marketing & Operations
IONA, StreamBase,
Object Design
John Wagner
CFO
Carbonite,
Constant Contact
Bob Walmsley
EVP, Sales and Services
IONA, Veracode
Object Design
Adam Abrevaya
VP, Engineering
Object Design, Pantero
Jim Starkey
Co-Founder
Interbase, MVCC,
Datatrieve, Blob
Barry Morris
Co-Founder & CEO
IONA, StreamBase,
Lotus, DEC
Mitchel Kertzman
Investor & Director
Sybase, Powersoft
Nilanjana Bhowmik
Investor & Director
Object Design, Broadview
Gary Morgenthaler
Investor & Director
Ingres, Illustra, Siri
Roger Sippl
Investor
Informix

4. 2nd largest independent
software vendor in Europe
($3B in annual revenue)
Leader in 3D Design Software,
3D Digital Mock Up and
Product Lifecycle Management
170,000 customers and 10M
on-premise users moving to
cloud
Customers include Boeing,
Ford Motor Company, Tesla,
NASA, Airbus, Fujitsu, Coca
Cola
Deployed to 20,000+ Users
Dominique Florack,
Senior Executive VP
Products-R&D
Dassault Systèmes
Dassault Systèmes
Deployed Customer & Investor
NuoDB delivers a lot of the features
required to address the market needs
in terms of usages in the new world of
experiences.
---
This investment demonstrates our
strong interest and belief in NuoDB’s
strategy and technologies for next-
generation cloud based services.
“
”
”
“

5. • Leading international provider of electronic payment and
banking systems (customer and investor)
• $1B+ Revenue (Customers include Barclays, HSBC etc)
• Process $13 trillion in payments and securities transactions
for 500 customers, including 21 of top 25 banks
Problem Solution Benefits
Oracle limitations around:
▸ Lack of elastic scalability
& distributed operations
required major
workarounds
▸ Also major workarounds
with Oracle GoldenGate
▸ Tens of millions in annual
Oracle costs
▸ NuoDB distributed DBMS
with built-in support for
multiple data centers &
regions
▸ Delivers superior
transactional
performance & scalability
▸ Phased delivery of
advanced enterprise
services including point-
in-time backup, data and
network partitioning
▸ Simplified app design
and operations
workloads
▸ Transactional consistency
across datacenters in
normal operation,
automatic and app-
driven control under
network partition
▸ NuoDB delivers critical
continuous availability to
a 24x7 geo-distributed
application

6. Scale-out, SQL database
Copyright © 2015 NuoDB
Database in the cloud

7. Topics
What is the cloud database problem?
Lift and shift right? Not quite.
OldSQL + complexity + compromise
NoSQL + revolution + skills shortage – transactions
Why does NuoDB fix it?
Who says so?
What we are learning from our customers
How does it do that?
A little peek under the hood
Copyright © 2015 NuoDB
✗
✗

8. What our customers tell us: Case Study III
Situation
U.S. ISV.
Customers across N America, S America and Europe.
Deployed on dedicated equipment in customer data centres.
Issue Customers increasingly want cloud-friendly products.
Management of DR and upgrade complex & challenging.
Why NuoDB Continuous Availability.
Geo-Distribution.
Ease of Management.
Benefits Active/Active/Acti
ve
True multi-data centre operation offers richer
customer experience and better.
Rolling Upgrades A torturous upgrade process that carries real risk
of outage, hugely simplified.
Ease of Migration Rich SQL support in NuoDB supports a straight
forward and swift migration.

9. What our customers tell us: Case Study III
Situation
European ISV
Innovative mobile product.
Piloted in emerging markets.
Issue Appliance deployment not attractive in major markets.
Performance not sufficient for major markets.
Why NuoDB Cloud deployment.
Scale-out performance.
Benefits Cloud Offering Attractive pricing and packaging for target
markets.
Scale-out
performance
Ability to deliver in target markets.
Ease of Migration Simple migration achieved improved performance
on like-for-like kit.

10. What our customers tell us: Case Study III
Situation
Global cloud solutions provider.
Built/acquired cloud technology stack.
White-labeled by private cloud providers.
Issue Current management database inadequate.
No DBaaS operational database offering.
Why NuoDB Active/Active Geo-distribution
Elastic scale-out performance
Strong SQL capability
Benefits Scalable cloud
management
Geo-distributed scalable solution for namespace,
compute management, metering, etc.
Operational
simplicity
Ease of management & flexibility
Attractive SQL
offering
Deliver customers familiar platform and tools with
swift migration

11. What Our Customers Tell Us
• Geo-distributed
• Cloud Ready
• Transactions
• SQL
• Existing skills
Copyright © 2015 NuoDB
They want to get
They don’t want to lose

12. What is the cloud database problem?
Copyright © 2015 NuoDB

13. Traditional Application Scaling
Users
Application
Database
Storage
✓cloud friendly
Web Servers scale out
App Servers scale out
“OldSQL” Servers don’t scale out
Storage Servers scale out
✗
✓cloud friendly
✓cloud friendly

14. NuoDB
Cloud-friendly Scaling
Users
Application
Database
Storage
• Geo-distributed
• Cloud Ready
• Transactions
• SQL
• Existing skills

15. What is NuoDB
distributed, transactional, SQL database,
engineered for the cloud
Copyright © 2015 NuoDB
because single data center is not enough;
active-active-active, geo-distribution is becoming table stakes
because ACID is vital for many critical use cases
because tools and skills are in place;
re-engineering and re-skilling costs are prohibitive
scale out
elastic
continuously available
low administration

16. Continuous Availability
Fault tolerant
Arbitrarily redundant
Online backup
Rolling upgrades
scale out
elastic
continuously available
low administration
Key Virtualization Capabilities
Low-cost Admin
Auto-admin
Rules-driven
Auto-optimizing
Auto-backup
16
Active/Active/Active
ACID Semantics
Transactional
Local-User Latency
Geo-Distribution
Scale-out Performance
Instant, elastic scale out
Public/private/hybrid cloud
Benchmark linear scalability
Real world use case scalability

17. How does NuoDB work?
Copyright © 2015 NuoDB

18. Management
Storage
Transaction
brokers/agents
NuoDB Architecture : Multi-tiered
Database Archives
Transaction EngineTransaction Engine
Storage ManagerStorage Manager

19. brokers/agents
TETE
SMSM
NuoDB Architecture : Elastic scale out
Database Archives
TE TE

20. TETE
SMSM
NuoDB Architecture : Distributed
Database Archives
TE TE
brokers/agents

21. TETE
SMSM
NuoDB Architecture : Continuously Available
Database Archives
TE TE
brokers/agents

22. TETE
SMSM
NuoDB Architecture : Distributed Cache
Database Archives
TE TE
brokers/agents
AA A
A
✗✓

23. Engineered for the cloud
Copyright © 2015 NuoDB
Scale-out SQL Database