This document outlines the social media and digital archiving activities of Architecture_MPS, a research organization that publishes an open-access journal. It describes Architecture_MPS' participation in social media platforms like Twitter, Facebook, and Pinterest to promote its journal articles, conferences, and other resources. The document also provides guidance to interns on social media best practices and analytics for measuring the effectiveness of Architecture_MPS' social media campaigns.

1. Social Media and
Architecture Journal Archives
Rachel Isaac-Menard and Noreen Whysel
Architecture_MPS

2. Who Are Architecture_MPS?
• a research organization led by academics,
architects and information professionals
• a scholarly online open-access journal of the
same name published through University
College London Press
(ISSN 2050-9006)
http://architecturemps.com/

3. Participating Institutions
• University College London Press
• Adelphi University, NY, US
• University of Liverpool, UK
• Universidad de Sevilla, Spain
• Liverpool John Moores University, UK
• Woodbury University, CA, US
• Ravensbourne University College, UK
• University of Cyprus
• and others

4. Architecture and Digital Space
• Much of the conversation and debate around
architecture, and interrelated discourses of
media, politics and social science occurs in
digital space.
• Often this occurs through the feeds and
forums of social media.

5. Digital Assets

6. What’s in our Digital Archive?
• Journal Articles
• Conference Proceedings
• Conference Papers
• Resource Repository
– Webliography
– Resource Guides
– Current Listings
• Images
• Website

7. http://www.architecture.com

9. Archived Assets
Journal Articles Conference Papers

10. Archived Assets cont’d
Current Listings
Webliography and
Resource Guides

11. Archived Assets cont’d
Images

12. Resource Repository
In line with our commitment to scholarly communication
services, the Resource Repository aims to facilitate and promote
collaborative research between academics and information
professionals.
•Current Listings
•Resource Guides
•Webliography

13. Social Media Campaigns

14. Social Media Policy
• Relevant Content
• Effective Summarization
• POV Balance
• Linking it Back to AMPS
Our social media campaigns
are carried out by our interns
and managed by a Social
Media Manager.

15. Social Media Training Document
• Becoming acquainted with the content as a discipline
– AMPS content
• Monthly article
• Current and back issue archive
• Resource repository
– Suggested news sources
– Open access publications
• Social media accounts and login credentials
• Guidelines on tone
• Examples of posts
• Methods for expanding readership

16. General Guidelines
• Vary sources: One post per week from the same source
– e.g. New York Times, Washington Post, LA Times
– Use English language papers from various countries (ie. India,
Canada, Australia, etc.)
• One post/tweet per week on something from the resource repository
• One post/tweet per month on a back issue article
• When a new article is published at the beginning of the month:
– Reference our article for the first week
– Following that - One post/tweet per week related to issues
around our current article
– Try to find things related to the article’s theme(s) and link to
those while still continuing to reference us in subsequent
weeks

17. Hashtags
• #AmpsHCF
• #MediatedCity
• #media
• #politics
• #society
• #film
• Collate posts by topic
• Tag content and events
• Anyone can use them
• Used on many social
media platforms:
Twitter, Facebook,
Instagram, etc.

18. Twitter @architecturemps
https://www.twitter.com/architecturemps

19. Twitter Lists

20. Facebook
https://www.facebook.com/architecture.mps.9

21. Facebook Events

22. Facebook Milestones

23. Facebook Milestones

24. Pinterest
https://www.pinterest.com/architecturemps

25. Amps Pinterest Boards

26. Journal Issues on Pinterest (1)

27. Journal Issues on Pinterest (2)

28. Amps Conferences on Pinterest (1)

29. Amps Conferences on Pinterest (2)

30. Amps Conferences on Pinterest (3)

31. Posting and Tracking

32. Hootsuite

33. Hootsuite – Creating an Entry

34. Hootsuite – Scheduling a Post

35. Hootsuite –Calendar

36. Bit.ly Link Shortener

37. Short Links

38. Tweepi

39. Social Media Analytics

40. Twitter Analytics
@ArchitectureMPS
As of 9/30/2015
Tweets: 1596
Following: 1006
Followers: 481
September 2015 • 30 days
Tweets: 32
Link Clicks: 33
Retweets: 18
Favorites: 19
Replies: 5
Engagement Rate: 1.2%
Tweet impressions: 14.7K
Profile visits: 476
Mentions: 8
New followers: 15
Total Followers: 481

41. Twitter Analytics - Overview

42. Twitter Analytics - Tweet Activity

43. Twitter Analytics - Download

44. Twitter Analytics

45. Architecture.MPS.9
As of 10/01/2015
Page Likes: 3325
Facebook Analytics
September 2015 • 30 days
Page Likes: 3325
New Likes: 19
Unlikes: 20
Shares: 22

46. Facebook Analytics - Overview

47. Facebook Analytics - Page Likes

48. Facebook Analytics - Posts

49. Facebook Analytics - People

50. Facebook Analytics - Download

51. Facebook Analytics

52. Pinterest Analytics
As of October 13, 2015
28 Boards
434 Pins
0 Likes
140 Followers
134 Following
We just turned on the
Pinterest Analytics
feature in October 2015,
so have less data than
for our other social
media accounts.

53. Pinterest Analytics - Overview

54. Pinterest Analytics - Profile

55. Pinterest Analytics - Audience

56. Pinterest Analytics - Audience

57. Pinterest Analytics - Devices

58. Pinterest Analytics - Download

59. Special Projects

60. Special Projects
• #MediatedCity
• #AmpsHCF
• Architecture as Political Image
• Google Open Gallery

61. #MediatedCity
• Conferences:
– April 1-3, 2016 Bristol, UK
– October 2014 Los Angeles
• Publications
– Book Series: Digital-Cultural
Ecology and the Mid-Sized
City
– Journal Issues
• Vol.5, no 2: Hazing Iran:
Satellite Imagery, Human
Rights, and City as Camp
• Vol.5, no 4: Framing the Real
• Vol.6, no 1: Porocity:
Networking Cities for Climate
Change

62. #AmpsHCF
• Conferences
– Dec 14-15, 2015 Seville
– Apr 8-9, 2015 Liverpool
– 2016 Nicosia, Cyprus
Melbourne, and Bristol
• Design projects
• Book series
• Special journal issues
• Publications
• Film/media/art events

63. Architecture as Political Image
Supported by a Carnegie-Whitney Grant in 2014 from the
American Library Association, Architecture_MPS has created
an extensive webliography and a research guide related to the
use of architecture in political campaign imagery in the US.

64. Google Open Gallery

65. Google Open Gallery

66. Future Directions
Opportunities and Challenges

67. Three Main Drives
1. to promote the articles and resources of AMPS
1. to promote the events and conferences hosted by AMPS
1. to add to the wider conversation on architecture and media,
politics and society

68. General Challenges
• The Internet is a Rabbit Hole!
• Striking a balance between the different types of posts
• Initiating a conversation; engaging and growing followers
• Tie-in from Amps content to current events isn’t always
obvious
• Character limits, need to be economical
• Tracking specific links, not just specific tweets

69. Suggestions
• Use scheduling software, like Hootsuite
• Big-picture approach: use materials that will relate to AMPS
content in a broader way
• Paired content: external link and relevant AMPS content
• Five external posts for each internal one

70. Challenges for Interns
• Knowing the themes and content of AMPS materials
• Learning to use the social media platforms and tools
• Measuring the effectiveness of each post
• Getting into the head of the audience

71. Suggestions for Interns
• Provide a clear training document
• Keep communication lines open; offer to review suggested
content
• Use Google Docs, email or another shared forum for
discussing prospective content
• Praise interns for their efforts, discoveries, etc.

72. Opportunities
• Engaging followers
• Utilizing available resources, analytics
• New platforms for engagement

73. Rewards to Our Team
• Broader and growing understanding of the topics at the
heart of AMPS
• Learning how social media works as a tool of promotion for
an organization has been valuable
• Adopting the tone and eye for content fitting the mandate of
AMPS has been a good learning experience
• Finding something that compliments our materials nicely is a
good feeling

74. Rewards to Your Archive
• Broader and growing community dedicated to the topics at
the heart of your archive
• Broader discovery of your digital content, your events and
your works
• Fulfilling your mandate to preserve, promote and engage
the greater public with your materials
• An interested, engaged community brings good feelings to
all of your archives patrons, staff and the larger world

75. Thank You!
Noreen Whysel
Social Media Manager
Architecture_MPS
nwhysel@gmail.com
@nwhysel
Rachel Isaac-Menard
Head of Research Support
Architecture_MPS
ris@architecturemps.com
Twitter: http://www.twitter.com/architecturemps
Facebook: http://www.facebook.com/architecture.mps.9
Pinterest: http://www.pinterest.com/architecturemps