The document summarizes the branding and marketing materials created for the nonprofit NiceShirt.Org, including business cards, letterhead, and envelopes. The branding establishes consistency across materials with standardized colors, typefaces and layouts. Samples of the created materials are displayed and the results helped to clearly communicate NiceShirt.Org's mission and brand.

1. Module 6
{Final Client Project Presentation}
VCT 4670 : Synthesis

2. {Introduction}
-Started early 2012
-Ron Whitehouse Business Plan
-Start-Up of the Month
-Fundraising Efforts
-Fast-paced, innovative, and quirky/fun environment
-Branches
-Expansion of support

3. {Current Conditions}
-Main Focus of NiceShirt.Org
-Branding
-Growth Process

4. {Desired Outcomes}
-Branding Consistency
-Marketing Materials
-Overall Awareness
-Support New Causes
-Establish Strong College Student Following
-Market the NiceShirt.Org Culture
-Expand Branches

5. {Presentation of Solution & Process}
-Deliverables
-General Business Card
-Personalized Business Card
-Letterhead
-Envelope

6. {Branding}
Logo Colors Company Typefaces
Futura STD Book
Futura STD Bold
CMYK CMYK
60-0-2-0 53-2-96-0
Accent Colors
Complete In Him
CMYK CMYK CMYK
0-0-0-77 0-35-85-0 0-70-60-5

7. Great Lakes Office
500 Lehman Avenue
{Results of the Solution} Office 203
Bowling Green, OH
43402
(419) 203-6550
www.NiceShirt.Org
Dear Skyler,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc mollis aliquet neque in fermentum.
Pellentesque iaculis, ante in auctor hendrerit, nisi sapien euismod elit, at blandit leo tortor at odio.
Sed eu leo lectus. Nulla elementum tempor sollicitudin. Sed dignissim, ligula ut convallis varius, li-
bero diam vulputate massa, id bibendum lectus neque sit amet leo. In euismod pharetra diam quis
semper. Nullam euismod diam eget enim suscipit porta nec quis elit.
Fusce varius, justo nec fermentum rutrum, nulla odio gravida magna, in scelerisque sapien quam
id eros. Sed nulla magna, venenatis congue congue sit amet, rhoncus a metus. Vivamus felis
diam, iaculis ac sagittis pharetra, tristique nec erat. Proin vitae venenatis ante. Vestibulum sollicitu-
500 Lehman Avenue #203 din volutpat risus, eu mollis est congue in. Vivamus semper, nulla cursus vestibulum sollicitudin, nisl
Bowling Green, OH 43402 dolor lobortis orci, eu vestibulum leo nisl vel magna. Nulla facilisi. Nunc dui neque, euismod id
congue at, lobortis tincidunt leo. Ut ut nulla neque, molestie imperdiet nisi. Vestibulum rutrum purus
non erat pellentesque et pulvinar justo ultricies. Praesent tincidunt pellentesque leo in semper. Do-
nec viverra luctus varius. Pellentesque ut tellus leo, at faucibus risus.
Aliquam dignissim urna porttitor enim tristique pretium. Aliquam ac quam sapien, ac tempus
neque. In vel leo elit, elementum suscipit nunc. Nam feugiat lectus sed nulla suscipit pretium. Mau-
ris eu sapien eu eros mattis cursus id viverra sem. Etiam vel lacus interdum nisl mollis eleifend eget
at tortor. Etiam vehicula auctor dui eu faucibus.
Donec eros augue, ultrices sollicitudin interdum nec, viverra eu lacus. Vivamus condimentum sem-
per sodales. Vestibulum dictum hendrerit libero eget facilisis. Nunc vitae lectus a nisl adipiscing
consectetur a eu eros. Cras sapien sapien, semper nec bibendum convallis, convallis at odio. Ut
vel ipsum vel metus iaculis fermentum sit amet ut metus. Aliquam dui nunc, aliquam ac semper
at, porta ut metus. Nulla aliquet quam vel sem aliquam vitae aliquam augue adipiscing. Nullam
eu sapien erat, quis malesuada augue. Sed ut velit facilisis ligula pulvinar pharetra sed eu eros.
Phasellus eget mi sit amet metus bibendum pulvinar.
Sincerly,
Natalie Ziakam
Natalie Ziakam
Production Coordinator, NiceShirt.Org
Design Custom Apparel Fundraising

8. {Results of the Solution}
Help make the world a nicer place. Help make the world a nicer place.
www.niceshirt.org
hello@niceshirt.org Natalie Ziakam
Production Coordinator
www.niceshirt.org
p. 419.203.6550
Custom Apparel with A Purpose
e. natalie@niceshirt.org
Online Fundraising
Free Design Services
Nicest Culture

9. {Lessons Learned}
-Less is More
-Stay Consistent
-Critiques are key
-Don’t take design feedback personally