1. TRENDBOOK
2015

2. “INCITE is an extensive trend forecasting consultancy focusing on global
issues to construct accurate trend information based on our three pillars;
design, technology and data.”
We are INCITE, a UK based Trend Consultancy. We are constructed of
three pillars; Design, Technology and Data, using these elements we build
accurate trend information based on global issues. This trend book consists
of our four trends for 2015.
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3. TREND CONTENTS
1 1984
PAGE 5
IMAGE 2: Banksy’s artwork
2 IMAGE 3: Puer Aeternus Syndrome
RETURN TO NEVERLAND
PAGE 11
3
MADE TO MEASURE
PAGE 17
IMAGE 4: View of Aerographite
3
4 IMAGE 5: Orbital Debris Graphics
ORBITAL DEBRIS
PAGE 23

4. Our trend 1984 was based around articles found discussing the growing
presence of CCTV in schools and how there are over 1.85 million CCTV
cameras in the UK. From this we looked further into the effect that
surveillance and control would have on peoples lives.
This gave us our trend title of George Orwell‘s novel 1984, where
surveillance, control and thought crime were part of this Big Brother
society. Currently Britons are caught on CCTV 70 times a day on average
with the belief that the rise in CCTV on streets will stop violence and act
as a deterrent.
CCTV have been placed in toilets and changing rooms in more than 200
schools to combat bullying. The privacy campaign groups ‘Big Brother
Watch’ have obtained figures that show some schools have a ratio of
one camera for every five pupils. The level of surveillance being directed
at children and who is allowed to view it is unchecked with no academic
research that suggests it is having a positive impact. To add to this the
potential of misuse is very high and could end disastrously.
Through first hand research we asked a number of people their opinions,
some responses were positive, expressing they would feel protected but
there was lots of negative views as well. A quote from a parent states:
‘’I don’t like it because it doesn’t achieve what it says it will achieve, it
doesn’t prevent crime it just names the victim and identify the criminal but
doesn’t stop the crime.’’
As technology develops the ways of surveillance will become clearer and
more compact. The new high definition CCTV is now so strong it can pick
up the writing in text messages, focus on suspicious behaviour and can
track a person’s face from half a mile away. It will soon be able to pick up
on raised voices and detect smells too.
IMAGE 6: Surveillance Youtube screenshot
A quote taken from Emma Barnett at the Telegraph regarding the pictures
TREND 1 1984 leaked of Prince Harry states “Now everyone has become the Paparazzi
with their very own publishing platforms” This shows that finding privacy
from the government or ourselves is becoming increasingly difficult.
As the amount of CCTV cameras, surveillance and also mobile phones
with cameras increase its either going to be the government watching us
or each other.
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5. PANETONE Cool Gray 9 C
PANETONE 175 C
IMAGE 7: Jon Gray’s 1984 book cover IMAGE 8: Covert Surveillance IMAGE 9: Hidden Cameras Sticker IMAGE 10: London Security
PANETONE 1805 M
PANETONE 425 C
IMAGE 11: Surveillance footage Stills IMAGE 12: CCTV Cameras IMAGE 13: Artists response IMAGE 14: CCTV Footage
PANETONE 411 C

6. 1984 MOODBOARD
TREND1:1984
“It doesn’t prevent crime it just names the victim and
identify the criminal but doesn’t stop the crime.”
“CCTV cameras shouldn’t replace human beings.”
Quotes taken from questionnaire.

7. Return to Neverland is a trend, which we have built up from researching
about the young generation of today.
With education being increasingly more expensive there is a debate on
whether on not to go onto higher education. The options for growing up in
this generation are narrow especially as the government are now planning
on cutting more benefits. Going to University is an even larger decision than
it was less than10 years ago. However with more gender equality in jobs,
people seem more career driven in comparison to previous generations
before when marriage, family and children were primary.
With such a deep recession taking place its restricting people’s life choices
and the young generation are conscious not to make the same mistakes
as those before us. This is evident in the fact that 1 out 3 men and 1 out
6 women between 20-34 still live at home with their parents. Furthermore ,
this has crucially changed the parent and child relationship; it’s a lot different
than the relationship of their parents and grandparents.
On the other hand, young adults staying at home could be to do with Puer
Aeternus, which is more famously known as the ‘Peter Pan Syndrome’
this affects people who do not want or feel unable to grow up. Thus
people with the body of an adult yet the mind set of a dependant child.
Humbelina Robles Ortega, the Professor of the Department of Personality
and Evaluation and Psychological Treatment at the University of Granda
said, “It usually affects dependent people who have been overprotected
by their families and haven’t developed the necessary skills to confront life”.
IMAGE 16: Creative career The young generation of today want to achieve and have a successful
career however due to the recession the rise in costs from University costs
TREND 2 RETURN TO NEVERLAND and living costs, they are being stifled and scared of making the same
mistakes of the past generations.
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8. PANETONE 194C
PANETONE 367 C
IMAGE 17: Old Wedding Photograph IMAGE 18: Job Adverts IMAGE 19: Traditional family IMAGE 20: Young boy in office
PANETONE Cool Gray 9 C
PANETONE 274 C
IMAGE 21: Peter Pan IMAGE 22: Escapism IMAGE 23: Children playing IMAGE 24: Graduation
PANETONE 1805 C

9. RETURN TO NEVERLAND MOODBOARD
D
AN
RL
VE
NE
O
NT
UR
ET
:R
D2
EN
TR
Quotes taken from questionnaire.

10. exploring the possibility of using a CT scanner to create a 3D image of an
organ. Using a small tissue sample from the patient to seed the printer, a
new organ can be built layer by layer.
We spoke to a twenty-year-old woman who only has one kidney that only
partially functions. She has kidney dialysis and her response to the possibility
of having a new kidney printed “to get off dialysis would be amazing and to
use my own cells to create a new organ that would prevent the rejection
happening, I would love this to happen to me!!”
RESPONSIVE SURFACES
The Tangible Textural Interface created by Eunhee Jo is a speaker that
moves to the sound of music controlled by a fabric control panel.
When discussing with Eunhee Jo how she thinks that Tangible Textural
Interface can be developed she said “Lighting could be another significant
criteria that shapes our indoor/outdoor urban landscape… Lighting could
become more intelligent and discrete in our future lives.”
FABRICAN
Manel Torres was aware of the slow process of constructing garments and
began investigating ways to speed up the process. He created Fabrican
also incorporating a second skin texture. To add to this, garments could
IMAGE 26: 3D Printing Shoe incorporate fragrances using Fabrican as well. Thus a completely new way
of designing clothes in the future.
TREND 3 MADE TO MEASURE
GRAPHENE
Through our on-going research we as INCITE realised how many new materials Graphene is a material made of ultra-thin graphite just one atom thick. It
are in the stages of development or are being evolved by scientists and innovative conducts electrons and is just about transparent, these Graphene sheets
graduates which will progressively benefit societies around the world. We have can be used for touch screens. It’s less brittle, less expensive, and performs
chosen five new materials; 3D Printing, Responsive Surfaces, Fabrican, 3D better than other materials.
Printing, Graphene and Aerographite, we are confident will be crucial to our way Its is 100 times stronger than steel and it could be incorporated into clothing
of life in 2015. and other textiles that resist bacterial growth, it would also have other
functions for food and live human organ/tissue packaging.
3D PRINTING It has been named the “plastic of the future”.
3D Printing was invented around the early 1980’s however, only in the past
decade has it truly been seen as an invention that could change and save lives. AEROGRAPHITE
3D printing is achieved by layering successive layers of material and is capable Aerograhite is made of a network of hollow carbon tubes, it is nearly all air
of printing fully working mechanisms in one single print with no post production but it conducts electricity and can support more than 40,000 times its own
assembly required. weight.
The cost and the length of time it takes to print a 3D object is reducing making As it is ultra light it can be wrapped around to make non-conductive
it more accessible to more people. For example, Surgeon Anthony Atala is objectives, conductive without gaining any weight.
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11. PANETONE Black 6 C
PANETONE Cool Gray 9 C
IMAGE 27: 3D Printing Bra & Guitar IMAGE 29: Graphene molecules IMAGE 30: Tangible Textural Interface
IMAGE 28: Fabrican process
PANETONE P 105-6 C
PANETONE P1- 2 C
IMAGE 31: Home 3D printing IMAGE 32: Fabrican outfit IMAGE 33: 3D Printing Shoe IMAGE 34: Graphene Sheets
PANETONE P179-13 9 C

12. MADE TO MEASURE MOODBOARD
TREND 3: MADE TO MEASURE
“To get off dialysis would be amazing and to use my cells to create an organ would prevent the rejection happening I would love this
to happen to me!”
Quotes taken from questionnaire.

13. Orbital debris or Space Junk isn’t widely reported but could have devastating
affect on how the entire world lives. NASA defines it as “man made objects
in orbit which no longer serve a useful purpose”
Since 1957 we have been littering our orbit with space junk and it deem too
expensive and up until now pointless to bring the spaceships or satellites
back down to earth. There is currently 21,00 pieces of orbital debris over
10 cm in size and 500,000 under.
So why is this a problem? The orbital debris is flying around the earth at
7-8 km per second. To put this into perspective it would be like being
hit by a sugar cube size of orbital debris would be the same as standing
next to a hand grenade. The debris over 10 cm in size is tracked by the
US Surveillance Network to try and move satellites out of the debris path.
However, this system failed in February 2009 when a Russian military
satellite and a USA communication satellite collided causing serious
damage to both.
There are 4 types of satellites; communication, navigation, scientific and
remote sensing, if any of these were hit it would have a dramatic impact to
us on earth. The communication satellite would affect the internet, radio and
phone reception, damaging the way we presently communicate with each
other. The navigation would affect GPS not just for cars but planes, boats
and crucially the emergency services. The loss of a remote sensing satellite
would shorten the weather prediction vastly. All these have become basic
necessities for human kind that we take for granted.
There have been many different attempts at inventions to try and clear
up the litter, however, the speed and the volatility of the debris makes it
extremely difficult. This coupled with the possible political implications if you
can bring down a dead satellite or debris you can take out a live one too.
To add to this already large problem there is the ‘Donald Kessler Syndrome’
theory which states that the rise in satellites will spark a chain reaction that
will cover the earth is a vast cloud of debris meaning our access to space
IMAGE 36: Satellites flying around the earth travel would be lost. The result would be the end to space education,
learning what else is out there.
TREND 4 ORBITAL DEBRIS
Space Junk effects has the potential to effect every single person on the
planet, imagine not being able to use your phone or the internet, even for a
day. The impact on our generation who has grown up with such technology
the repercussions could be devastating for all mankind. As Professor
Richard Croether from the UK space agency said, “Space is infinite but the
Space around Earth is finite”.
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14. PANETONE 367 C
PANETONE 2718 C
IMAGE 37: Illustration of orbital debris IMAGE 38: LAPTOP IMAGE 39: A piece of orbital debris IMAGE 40: Satellite
PANETONE Cool Gray 9 C
PANETONE 2756 C
IMAGE 42 : Hole made by orbital debris
IMAGE 41: GPS IMAGE 42 : GPS used by emergency services IMAGE 43 :Orbital debris
PANETONE 4635 C

15. re”
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ORBITAL DEBRIS MOODBOARD
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Quotes taken from questionnaire.
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TREND 4: SPACE JUNK

16. IMAGE BIBLIOGRAPHY
IMAGE 1: INCITE logo – Created by INCITE
BIBLIOGRAPHY IMAGE 2: Banksy’s artwork - http://artobserved.com/2008/10/newslinks-for-thursday-october-30th-2008/
IMAGE 3: Puer Aeternus syndrome illustration – http://cseamush.wordpress.com/2012/08/28/peter-pan-syndrome-do-i-really-
Big Brother Watch (2012) Research and Reports. Available at: http://www.bigbrotherwatch.org.uk/ [Accessed October 15th 2012] have-it/
Website IMAGE 4: View of Aerographite - http://cseamush.wordpress.com/2012/08/28/peter-pan-syndrome-do-i-really-have-it
IMAGE 5: Orbital Debris Graphics-http://orbitaldebris.jsc.nasa.gov/photogallery/beehives.html
The Telegraph (2012) Prince Harry: smartphones have turned us all into paparazzi. Available at: http://www.telegraph.co.uk/technol- IMAGE 6: Surveillance Youtube screenshot - http://www.youtube.com/watch?v=UOpIzHJgZ4o
IMAGE 7: Jon Gray’s 1984 book cover - http://blog.bookcoverarchive.com/2009/08/1181/
ogy/news/9491959/Prince-Harry-smartphones-have-turned-us-all-into-paparazzi.html [Accessed October 1st 2012] Website IMAGE 8: Covert Surveillance - http://vanquish-security.com/#/investigationsorigonal/4542582454
IMAGE 9: Hidden Cameras Sticker - http://irational.org/heath/hidden_cctv_sticker_graffiti/
The Daily Mail (2012) Watch what you type! Surveillance cameras so strong they can zoom in to read text messages. Available at: IMAGE 10: London Security - https://www.privacyinternational.org/press-releases/uk-information-commissioners-office-conspired-
http://www.dailymail.co.uk/news/article-2140360/Watch-type-Surveillance-cameras-strong-read-text-messages.html [Accessed to-bury-negative-news-story-disturbing
IMAGE 11: Surveillance footage Stills - http://sheriff.org/posts/post.cfm?id=d14d15ad-98a9-4874-a764-46475a7f8800
October 1st 2012] Website IMAGE 12: CCTV Cameras - https://p10.secure.hostingprod.com/@spyblog.org.uk/ssl/spyblog/2008/09/23/where-are-the-
most-menacing-cctv-spy-cameras.html
The Guardian (2012) 3m young adults still live with their parent’s. Available at: http://www.guardian.co.uk/money/2012/ IMAGE 13: Artists response - http://www.newarteditions.com/jane-and-louise-wilson-print-false-positive-false-negative-out-now/
may/29/3m-young-adults-live-parents [Accessed October 20th 2012] Website IMAGE 14: CCTV Footage- http://www.fidis.net/resources/deliverables/forensic-implications/d67c-forensic-profiling/doc/14/
IMAGE 15: 1984 Trend Moodboard – Created by INCITE
IMAGE 16: Creative career - http://www.52ltd.com/blog/
Science Daily (2007) Overprotecting Parents Can Lead Children To Develop ‘Peter Pan Syndrome’. Available at: http://www.sci- IMAGE 17: Old Wedding Photo - http://www.fashion-era.com/Weddings/1947_old_wedding_photos.html
encedaily.com/releases/2007/05/070501112023.htm IMAGE 18: Job Adverts - http://www.rejesus.co.uk/site/module/job_vacancy_disciple/
[Accessed October 10th 2012] Website IMAGE 19: Traditional family - http://www.southpointefamilyresourcecenter.com
IMAGE 20: Young boy in office - http://blog.redtray.co.uk/tag/working-for-a-training-company/
IMAGE 21: Peter Pan - http://www.flickr.com/photos/25224114@N08/2415211122/
TED Talk (2011) Anthony Atala: Printing a human kidney. Available at: http://www.ted.com/talks/anthony_atala_printing_a_human_ IMAGE 22: Escapism - http://streetarturban.blogspot.co.uk/2011/10/mobstr-escapism.html
kidney.html [Accessed October 2nd 2012] Website IMAGE 23: Children playing - http://www.paulhammondphotography.co.uk/assets/Photos-Press/
IMAGE 24: Graduation - http://www.frontpagejunky.com/backpage/2011/09/14/u-s-news-and-world-report-releases-
BBC News (2012) 3D printing - a new industrial revolution?. Available at: http://www.bbc.co.uk/news/technology-20137791 [Ac- college-rankings-for-2012/attachment/to-match-feature-financialgraduates/
IMAGE 25: Return to Neverland Moodboard – Created by INCITE
cessed 30th October 2012] Website IMAGE 26: 3D Printing Shoe - http://www.dezeen.com/2012/07/17/biomimicry-shoe-by-marieka-ratsma-and-kostika-spaho/
IMAGE 27: 3D Printing Bra & Guitar - http://news.bbcimg.co.uk/media/images/63662000/jpg/_63662884_bra-guitar.jpg
Dezeen (2012) Tangible, Textural, Interface by Eunhee Jo. Available at: http://www.dezeen.com/2012/06/28/tangible-textural- IMAGE 28: Fabrican process - http://static.brit.co.s3.amazonaws.com/wp-content/uploads/2012/09/15-Fabrican.jpg
interface-by-eunhee-jo-at-show-rca-2012/ [Accessed October 3rd 2012] Website IMAGE 29: Graphene molecules - http://www.jameshedberg.com/img/samples/graphene-3D-wavey.jpg
IMAGE 30: Tangible Textural Interface - http://www.fastcodesign.com/1670220/sink-your-hands-into-this-shapeable-fabric-ste-
reo#3
Fabrican Ltd. (2011)Technology .Available at: http://www.fabricanltd.com/ [Accessed October 3rd 2012] Website IMAGE 31: Home 3D printing - http://cdni.wired.co.uk/620x413/o_r/printer-1.jpg
IMAGE 32: Fabrican outfit - http://theheadtiltblog.files.wordpress.com/2012/07/43.jpg
The University of Manchester (2011) Graphene: World-leading Research and Development. Available at: http://www.graphene. IMAGE 33: 3D Printing Shoe - http://www.toxel.com/wp-content/uploads/2012/08/3dprintedshoes02.jpg
manchester.ac.uk/ [Accessed October 3rd 2012] Website IMAGE 34: Graphene Sheets - http://www.condmat.physics.manchester.ac.uk/pictures/
IMAGE 35: Made to Measure moodboard- Created by INCITE.
IMAGE 36: Satellites flying around the earth - http://www.globalnewspointer.net/wp-content/uploads/2012/08/Space-Debris-1.jpg
New Scientist (2012) Ethereal aerographite is lightest stuff ever made. Available at: http://www.newscientist.com/blogs/shortsharp- IMAGE 37: Illustration of orbital debris - http://www.chrfr.de/images/imaging/irtc/cf_orbit.jpg
science/2012/07/ethereal-aerographite-is-light.html [Accessed October 3rd 2012] Website IMAGE 38: LAPTOP - http://steinbring.net/wp-content/uploads/2011/12/DSC01953.jpg
IMAGE 39: A piece of orbital debris - http://www.thelivingmoon.com/41pegasus/02files/Space_Debris_07.html
IMAGE 40: Satellite - http://www.techradar.com/news/world-of-tech/car-tech/satnav/galileo-beats-gps-for-future-sat-nav-
NASA (2012) Orbital Debris Program Office. Available at: apps-6163
http://orbitaldebris.jsc.nasa.gov/ [Accessed October 16th 2012] Website IMAGE 41: GPS - http://www.trackstar.com
IMAGE 42 : Hole made by orbital debris - http://www.thelivingmoon.com/41pegasus/02files/Space_Debris_07.html
IMAGE 42 : GPS used by emergency services - http://www.chirange.com
IMAGE 43 :Orbital debris - http://www.thelivingmoon.com/41pegasus/02files/Space_Debris_07.html
IMAGE 44: Space Junk moodboard – Created by INCITE

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