1. Davis Opoku Ansah, July 2011
Co-Founder of Youth Economic Dialogue (YED)
www.yedweb.org
www.facebook.com/yedafrica

2. © 2011
Internet Users in Ghana in 2000 was
davis@yedweb.org
30,000
Internet Users in Ghana by March 2011
1,297,000
Davis Opoku Ansah
User Growth from 2000 to 2011
4,223.3 %
March 31, 2011 - Facebook Users Alone in Ghana
906,540

3. © 2011
davis@yedweb.org
The National Communications Authority (NCA)
Davis Opoku Ansah
indicates that as at the end of December 2010,
more than 17.34 million Ghanaians owned mobile
phones in the country.

4. Davis Opoku Ansah davis@yedweb.org © 2011
Wiktionary
“Interactive digital media”-

5. Davis Opoku Ansah davis@yedweb.org © 2011

6. Davis Opoku Ansah davis@yedweb.org © 2011

7. © 2011
 Mostly young people use it
davis@yedweb.org
 Quick way to communicate with both our
members and our voters
 Cheaper
 Easy to illustrate and explain our ideas
The internet is always there
Davis Opoku Ansah

 Web 2.0 offers two-way communication, new
quality of Interaction
 Possibilities even when access to classical media is
restricted

8. © 2011
 Spread and piggyback your message (adopt a message)
davis@yedweb.org
 Raise money; increase income, market value,
influence
 Create, increase and reinforce trust (get
recommendations)
 Identify, target, organize, mobilize supporters
Davis Opoku Ansah
 Put supporters to work in the real world
 Influence & manage public perception (reputation)
 Data-mine, Crowd source, get feedback/insights
Gain an advantage over the competition

9. © 2011
davis@yedweb.org
THE ULTIMATE GOAL
 Getting People to Act on Your Behalf
Davis Opoku Ansah
 Every supporter is a potential outreach hub in his
or her social environment

10. Davis Opoku Ansah davis@yedweb.org © 2011

11. © 2011
 Huge variety, almost unlimited possibilities
davis@yedweb.org
 Depends on the region / organisation what serves
you best
 Choose intentionally which instruments to use,
don„t try to be everywhere
 Growing competition for attention, be special /
Davis Opoku Ansah
interesting / funny / unique etc.
 It„s all about interconnection, try to link as much
as possible
 Quality counts!

12. © 2011
Easy to stay in touch, low inhibition threshold for
davis@yedweb.org

first contact to a group.
 Facebook is probably the best Internet social
networking website for generating votes, volunteers,
supporters and donations
Davis Opoku Ansah

13. © 2011
Facebook Group
Facebook Page
davis@yedweb.org
 It allows you to build a community  you are actually able to
of campaign fans who will interact and send out bulk email
comment on your page, view your messages to everyone who
Facebook posts, photos and links, and joins your group, as long as
check back for more information and that group doesn‟t go over
updates about a candidate. 5,000 members.
 easier to hack and personalize, with  It‟s a very powerful ability
options to import from your political
campaign website and auto-create a to have in a political
Davis Opoku Ansah
post in your “notes” tab whenever you campaign, and it basically
publish something on your personal means that every person
blog. who becomes a member of
your Facebook group is part
 you can integrate them into your of your own personal
political campaign website and candidate email list.
encourage visitors to become fans
right on your homepage

15. Davis Opoku Ansah davis@yedweb.org © 2011

16. © 2011
18-29 year old consumers use text messaging
davis@yedweb.org

more often than voice to communicate.
 On average, 94% of text messages are read.
Davis Opoku Ansah
 80% of consumers keep their mobile with them all
day.

17. © 2011
General information about the candidate with a
davis@yedweb.org

link to a You Tube video.
 Contests with prizes
 Trivia Questions that offer a fun, unique way to
get info out about your party
Davis Opoku Ansah
 Announce Special Events or Candidate Speeches
 “Who am I?” Which involves choosing the correct
candidate or political party from a list of clues

18. © 2011
effective New Media Campaigning can offer such a
rich, personalized experience for voters and reach
davis@yedweb.org
such a large audience that omitting it from a
political media strategy shows an over-reliance on
campaign tactics of the past.
Davis Opoku Ansah

19. Thank you
for your attention!