Optimizely Connect is a webinar series that we conduct with our best-in-class technology partners. The purpose is to give you some insight into how different technologies work together effectively so that anyone who is either using them already, or considering integrating these, can understand the ways that they can be used to optimize your customer’s user experience.
What is covered in this webinar:
- The challenges of an omni channel experience & the role of mobile in the customer journey
- How data and analytics can be used to understand audiences and how can we measure the impact of what versions work for which of those audiences?
- 5 reasons to use mobile app testing and how to to apply them
You can sign up for free for the remaining webinars:
http://pages.optimizely.com/optimizely-connect.html
3. Questions
Duration: 45 Minutes
•Ask questions at any time
•Use the question panel
•We will answer questions at the end of the presentation
•Slides and recording will be sent out after the webinar
5. 5
Mobile Dominates Digital Time Spent
65%
60%
55%
50%
45%
40%
35%
30%
Jun 2013 Dec 2013 Jun 2014
+11 pts Share of Digital Time Spent on MOBILE
-11 pts Share of Digital Time Spent on DESKTOP
+12 pts Share of Digital Time Spent on MOBILE APP
Dec 2014 Jun 2015
51%
49%
38%
42%
54%
62%
%ShareofDigitalMediaTimeSpent
6. 60MINUTES
22MINUTES
WWWAPP
Amount of time per
day the average US
mobile consumer
spends with apps
Amount of time per
day the average US
consumer spends on
the mobile web
6
Nielsen & Comscore, 2014
19. 19
Paid Channels – Attribution
Use an app analytics platform
that partners with major ad
networks and ad tracking
partners to measure
acquisition campaigns
26. 26
Test French Girls Optimizes Retention
• Original: Draw a stranger! Now it’s time for you to be an artist. Tap the
pencil to draw a stranger.
• Photo First No Pressure: Draw a stranger! Tap the pencil to draw a stranger.
Don’t worry, it doesn’t have to be a masterpiece! Have fun!
• Photo First No Pressure 2: Draw a stranger! Now let’s draw somebody.You
don’t have to be a great artist, just have fun!
• Photo First No Pressure 3: Draw a stranger! Tap the pencil to draw a
stranger.You don’t have to be a great artist, just have fun!
• Photo First No Pressure 4: Let’s draw! Tap the pencil to draw a stranger.
Don’t worry, it doesn’t have to be a masterpiece! Have fun!
• Photo first ridiculous: Let the art commence. Summon your greatest abilities
and draw a stranger. You have the chance to make someone’s day.
+16%
28. 28
Users with push enabled have 88% more app launches
Motivate inactive users to
return to your app with
targeted, carefully timed, and
relevant copy
Source: Localytics, 2014
29. 29
Increase your push audience, increase your success
52% of app users have push
enabled on their phones
30. 30
48% of app users DON’T
have push enabled on their phones
Increase your push audience, increase your success
31. 31
DON’T ask users to opt in
immediately after launching
the app for the first time
Be timely with your push strategy
(first launch)
32. 32
1 2 3
Welcome users with a sequence of
introductory screens
THEN, ask them to opt
in with a unique, well-
designed in-app
message
35. 35
3% of broadcast push
messages are clicked
7% of targeted push
messages are clicked
15% of users converted 54% of users converted
BROADCAST TARGETED
Segment your audience
vs
37. 37
3% of 100,000 users =
3,000 opened messages
7% of 100,000 users =
7,000 opened messages
15% of 3,000 opened messages =
450 converted users
54% of 7,000 opened messages =
3,780 converted users
Segment your audience
BROADCAST TARGETEDvs
38. 38
In-app messages drive conversion
Move users further along funnels
to convert with beautiful,
branded, in-app creatives
4X HIGHER
In-app messages presented
based on an event have
conversion rates.