2. Website
As soon as you click on the website you are greeted with the music video for
Katy Perry’s latest single ‘Birthday’. This is a good promotion technique to get
the song out there and for the video to gain as many views as possible.
Successfully her video boasts over 30 million views.
The main image is from Katy’s latest album ‘Prism’ which was released last
year in 2013. Proving to be still relevant as her singles are still in the chart and
playing on the radio.
The icon on the top left hand corner allows you to play her songs from her
most recent album ‘Prism’. Which prompts viewers to buy her single on iTunes
or give her music a chance. Either way it’s a good promotional technique to
get her music out there.
The theme of the site enforces the album cover in the background, it’s floral
and summery. Which is good in present time as it is summer and people would
be in the mood to listen to something that is summery.
All the images on the site are a single shot of her, putting all the focus on Katy
rather than anything else.
On the right hand corner are icons for social media e.g. facebook, twitter,
youtube etc. Promoting you can always stay connected to the artist through
social media creating a connection between the fan and the artist. It is also
beneficial for sharing links from the site to social media, again promoting the
artist through peers on the internet.
The font of her name on the top left hand corner is her standard logo,
keeping aspects of her image consistent.
3. …Website
The single shots of Katy are shaped like a triangle to enforce her
latest album ‘Prism’ which is a triangular shape. The whole site
corresponds with her album’s theme. Keeping it consistent and
promoting the album further.
The layout is very simple and basic allowing viewers to easily
locate where everything is.
The images match the captions and text underneath them
which are latest updates about the artist. Allowing viewers to be
kept up – to – date with what’s occurring with Katy.
4. Digipak
Eye contact – connecting with the consumer
Covering her mouth with her hand but her lips are parted as if she
wants to say something but can’t. It makes her look mysterious as if
the only way to find out what she wants to say is through her music.
The palm trees, the sunset colours and the lit up sign indicates the
album is fun listening as it holds connotations of a holiday and night
life.
The album name ‘Bangerz’ also establishes the album to be fun
listening. It’s a word commonly used by teenagers to suggest a
song is good which applies to her target audience, teenagers.
Miley is wearing black and showing leg this adds sex appeal ,
making her look desirable as if her CD will ‘reveal’ itself to you.
By looking mysterious and sexy it will appeal to teenagers and
young adults. Most of her audience is girls, this brings boys in as well
as girls.
The cropped editing of Miley is low cut. This is done on purpose to
make her stand out from the background and that she is not like
everyone else, she is original.
5. Magazine Advert
The band is not pictured in the
advertisement. Similarly, Coldplay’s
music videos don’t make band
appearances. The attention is usually on
the lead singer. This may be a way to
promote their music more than the
band image.
The background image is bright and
colourful. It’s made to look like a wall of
graffiti which connotes their music
genre, indie. Indie music is laid back
and the lyrics of the songs have a
rebellious streak where they challenge
todays society much like the purpose of
graffiti.
The layout is organised, neat and
formal. A deep contrast to the messy
background ultimately challenging the
indie genre.
6. Magazine Advert
The rose in the advert is a prop that signifies love and
passion, the same emotions Rihanna displays
throughout her album.
There is a lot of red in the advert that connotes
danger, love and passion immediately suggesting
what her album will be like to the consumer.
It features her best selling songs at the bottom that
viewers would be able to recognise and associate
the album with.
There are two different pictures of Rihanna both
related to the album with the theme of red and
Rihanna looking down. Her expression of looking
down is mysterious as if all the answers lie in her
album ‘Loud’.
