This webinar goes through how the commerce industry today has changed, causing customers to interact differently, expect more from retailers and demand unique shopping experiences. Rakesh Kumar and John Bernard dive into what makes Magento the world’s leading eCommerce platform and how it puts the retailer back in control.
2. How to Use This Webinar
• Asking a Question
› Enter your questions at any time
› Answers to follow the presentation
• Recording of Webinar
› Available Monday afternoon
› We’ll email you the link
• Contact us
› Info@OSSCube.com
#AheadOfTheCurve
4. Overview
• Disruption of eCommerce
• Why Magento
• What’s in it for you
• Case study
• Question and answer
session
5. Connected Constantly
From Their
Work
Any Payment
Method
From Their
Home
On Any
Devices
To Their
Friends To Their
Favorite
Retailers
On the
Go
The Changing Rules of Commerce
6. 66
%
Consumers Expect More
of consumers expect
retailers today to provide a
good smartphone
experience
Mobile Friendly
93
%
of consumers expect
retailers to provide them
with a choice of delivery
method
Convenience
84
%
of consumers believe
retailers should do more to
integrate offline and online
channels
Connected
Experience
76
%
of consumers have
access to more than
one digitally connected
device
Choice
*eBay, June 2015
7. Magento Gives You More
• Open source platform
› Responsive design and seamless experience
• Tailored user experience
› Full brand and functionality control
• Adapts to your business
› Customize for your unique business model and processes
With 30% of the market,
Magento is the world’s
leading eCommerce
platform.
9. And much more…
Content
Managemen
t
Search &
Navigation
Inventory
Management
Mobile
Apps &
Web
Merchandisin
g
Promotions
Payments
Coupon
s
Segmentation
&
Personalization
Order
Managemen
t
Shippin
g
Returns
Features of Magento Enterprise Edition
11. Case Study
A tailored solutions for
a unique business.
Existing Provider Expensive to Maintain
Lack of Business Continuity
Unable to Scale with Business Growth
12. The Problem
• Client – North American subsidiary of a global manufacturing company
• 5000+ of SKUs, millions of visitors per month
• Business growth inhibited by a inflexible vendor controlled eCommerce
platform
• Not scalable, expensive customization efforts, slow response from
vendor
• Dependence on the vendor for any changes and integrations
• Legacy architecture (scripts and file-exchange based integrations)
13. The Solution
• Control and flexibility back to client
• Designed scalable system to support business growth
• Created eCommerce platform with Magento EE
• Migrated from legacy solution provider
• Integrated with the backend ERP system (real time and batch)
• Integrated with third party service providers
› Fraud Protection
› Product reviews
› Payment gateways
• Configured production deployment environment for scalability and performance
• Trained in-house team on technical and functional aspects
14. The Stack
• Technical Highlights
› LAMP based platform
› App and database servers configured for LB and HA
› Magento EE 1.14
› Zend Server with Z-Ray (Dev env.) for profiling and root cause analysis
› Zend Studio (Dev env.) as IDE integrated with Zend Server
15. Solution Architecture
ERP Magento
US / Canada
orders
returns
return
authorization
shipment
product info
3rd Party
Integrations
Fraud
Detection
Customers
Support Admins
16. Deployment Architecture
Load Balancer
App Server 1
MySQL
Master
MySQL
Slave
Apache 2.x
Apache 2.x
Database Cluster
MariaDB
Cache
Redis
App Server 2
Apache 2.x
Load Balancer
App Server 1
Apache 2.x
Apache 2.x
Cache
Redis
App Server n
Apache 2.x
Curren
t
Future
17. Business Value
• Enterprise
› Free from vendor lock-in
› Platform controlled by in-house IT team
› Modern and scalable platform to meet the future business requirements
› Low cost of ownership
• IT and Products
› Flexibility of customization
› Directly control performance with growing business needs
› Serve internal stakeholders’ demands with more agility
18. • Disruption of eCommerce industry
• Retailers must keep up with consumer
expectations
• Magento is the right choice for any sized
business
• Reach new customers, retain current ones, and
grow your business
Summary
Hello everyone, thank you for joining us. We’re excited to have you all here today for Ahead of the Curve with eCommerce. We’ll be talking about [how OSSCube and Magento can put your organization in control in today’s changing eCommerce industry].
But first let’s get some of the logistics out of the way.
We encourage you to ask questions throughout the webinar – which will be addressed following the presentation. For those who may be new to the GTW interface, you can type in your question on the webinar panel under Questions.
A recording of this webinar will be available on OSSCube’s website tomorrow afternoon, you’ll receive a link to it via email when it’s online.
Following up with OSSCube is easy – full contact information will be displayed at the end of the webinar, or you can email info@osscube.com… If you are viewing this live, the chat feature is a great option…or even feel free to reply to the confirmation email for this webinar.
Finally, you can get the latest updates on OSSCube by liking us on facebook, following us on twitter and linking with us on LinkedIn.
I’d now like to introduce our two guest speakers.
Rakesh Kumar is the Vice President of Technology at OSSCube. He has …bio
We also have John Bernard, the Executive Vice President of North America. He has…bio
The format of this webinar is pretty straightforward. We’ll begin with a quick introduction into the challenges faced by retailers in today’s disrupted eCommerce industry. We’ll then cover how the Magento platform provides you the necessary tools to meet these challenges, and the typical benefits you can expect over other solutions. We end with a [demonstration of Magento in action through] a case study, covering how OSSCube … At that point we’ll transition into the Q&A session, where our guest speakers will have a chance to answer questions for the audience.
Now that we’ve covered the boring stuff, I’d like to pass it off to John Bernard.
Today’s consumers and advances in digital technology are changing the rules of commerce. We’ve gone from location-centered commerce, to multi-channel, to now connected commerce.
Today’s consumers are connected constantly…
To their work
To their home
To their friends
To their favorite retailers
On the go
On multiple devices
And Wherever they are….91% have their mobile phone within reach 24/7*
Source:
*C3/GSI Center for Connected Commerce research, 5/2013, n=145
C3/GSI Center for Connected Commerce research 5/2013, n=506
Magento has a scalable platform that grows as your business grows
You can configure and customize features and functions to tailor the user experience so it’s right for your business.
And with Magento’s world-class system, it put you in control to tailor the back end for your unique business model and processes.
This all adds up to a complete commerce solution that adapts and grows with you—without the high cost of overly complex customization or end-to-end re-platforming.
Magento Enterprise Edition comes pre-loaded with features that empower you to create and manage full-featured commerce experiences.
INTRO RAKESH
With Magento, OSSCube enables you to focus on your customer, not the technology… so you can:
Attract and Engage Customers
With out-of-the-box SEO functionality and a fully customizable front-end to provide rich, differentiated experiences that resonate with your consumers.
Improve Conversion and Sell More
By optimizing conversion rates with a configurable cart and checkout flow. And increasing average order value with configurable customer segmentation, targeted promotions, and upsell/cross-sell merchandising.
Retain Customers and Drive Loyalty
with a seamless shopping experience, consumer rewards, wish lists, gift registries, and more. And by ensuring a smooth post-purchase experience with our built-in order management tools.
And you can Grow and Scale on Magento with confidence
With full-page caching, background indexing and optimized performance.
This all ads up to a powerful platform that enables you to engage your customers at every step of their journey, aligns to your specific business needs, and puts your business users in control.
North American division of global manufacturer
Wanted to reduce costs and gain flexibility and scalability
Existing service provider constraining, slow to respond and expensive
OSSCube:
Proposed Magento as modern solution
Developed new architecture using Magento
Migrated from legacy service provider
Initial goal is business continuity
Future phases being planned to provide desired enhancements
New ideas, customizations, integration with additional third party applications put on hold ...
Gave control and flexibility back in clients hand
Designed a scalable system to support business growth
Created the eCommerce platform using Magento EE
Migration from Legacy solution provider
Integrated with the backend ERP system (real time and batch)
Integrated with many third party service providers for Fraud Protection, Product reviews, payment gateways, etc.
Configured the Production Deployment environment for Scalability and performance
Trained the In-house team on both technical as well as functional aspects of the platform