SEO in your hands: Thinking mobile first (Digital Olympus December '16)

•

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Talk given for Digital Olympus on December 6th 2016. No, this isn’t another talk telling you that this is the year of mobile. We can agree we’re past that now. But in our mobile-first world, many SEOs are still creating content for desktop experiences. During this talk, Charlie will share some ideas on how a mixture of content development, technical SEO can AMP up our tactics, building SEO in the format our audience consumes it.

Internet

Thinking
mobile-ﬁrst.
SEO IN YOUR HANDS:
DIGITAL OLYMPUS
6th December 2016
Charlie Williams

@PAGESAUCE
#digitalolympus
let’s tweet
@PAGESAUCE

Get your content ready to go
anywhere because it’s going
to go everywhere.
BRAD FROST
@PAGESAUCE

We’re at the dawn of
the age of mobile-first SEO
ME
@PAGESAUCE

@PAGESAUCE
analytics
THINKING
AND MOBILE-FIRST

@PAGESAUCE
Your mobile audience
D E S K T O P S O F T W A R E V S . P U B L I S H E R

@PAGESAUCE
technical
THINKING
AND MOBILE-FIRST

@PAGESAUCE
Indexing
not
ranking
THIS IS ABOUT
SEARCHENGINEJOURNAL.COM/
MOBILE-FIRST-INDEX-ACTUALLY-
MEAN/178017/
THESEMPOST.COM/GOOGLE-
SWITCHING-MOBILE-FIRST-INDEX-
DESKTOP/

@PAGESAUCE
DEVELOPERS.GOOGLE.COM/WEBMASTERS/
MOBILE-SITES/MOBILE-SEO/
Mobile configuration

@PAGESAUCE
Internal links
D O Y O U K N O W W H E R E T H E Y ’ V E G O N E ?

@PAGESAUCE
BEING
Mobile
friendly
search.google.com/search-
console/mobile-friendly
varvy.com/mobile/

@PAGESAUCE
Mobile errors & speed
F E E L I N G L A Z Y ? G O O G L E W I L L T E L L Y O U !

@PAGESAUCE
targeting
THINKING
AND MOBILE-FIRST

@PAGESAUCE
Personas
D O Y O U N E E D T O B U I L D N E W O N E S ?

@PAGESAUCE
Personas
A D D D E V I C E T Y P E & C O N T E X T T O Y O U R P E R S O N A S

@PAGESAUCE
Some
simple
personas
UPCLOSEANDPERSONA.COM
YOUGOV.CO.UK/PROFILESLITE
PERSONAPP.IO
SEARCHENGINELAND.COM/ HUMAN-
SIDE-SEO-POWER-PERSONAS-255747
BLOG.KISSMETRICS.COM/
USER-PERSONAS-FOR-SEO
GET YOURSELF

@PAGESAUCE
Common
user
stories
MAP OUT
MOZ.COM/BLOG/KEYWORD-RESEARCH-
FOR-THE-MODERN-CUSTOMER-
JOURNEY
GATHERCONTENT.COM/BLOG/
ADOPTING-AGILE-APPROACH-
CONTENT
GOV.UK/SERVICE-MANUAL/AGILE-
DELIVERY/WRITING-USER-STORIES

@PAGESAUCE
User stories
C R E AT E U S E R S T O R I E S F O R S I T E U S E S
As a…
I want to…
ACTOR:
NARRATIVE:
So that…GOAL:
CONTEXT: Using…

@PAGESAUCE
content
THINKING
AND MOBILE-FIRST

@PAGESAUCE
Mobile
content
experience
CRAFTING THE

•Pizza and Pizza
Delivery ( e . g . P i z z a
n e a r m e , P i z z a H u t )
•Fast Food
Restaurants ( e . g .
M c D o n a l d s , C h i c k - F i l -
A )
•Juice ( e . g . J u i c e b a r ,
t r o p i c a l s m o o t h i e )
@PAGESAUCE
Keyword research
Y O U R A U D I E N C E ’ S I N T E R E S T S C H A N G E B Y D E V I C E
•Restaurant Reservations and
Booking ( e . g . O p e n T a b l e , N Y C
r e s t a u r a n t w e e k )
•Online Grocery Shopping and
Delivery ( e . g . P e a p o d , A m a z o n
F r e s h )
•Prepared Foods ( e . g . M e a l s
d e l i v e r e d , p r e p a r e d m e a l
d e l i v e r y )

@PAGESAUCE
Mobile
suggest
options
KNOW YOUR

@PAGESAUCE
Formats
mobile
loves
THINK ABOUT

@PAGESAUCE
Personsal
distribution
A MORE

@PAGESAUCE
Mobile intent
THINKWITHGOOGLE.COM/COLLECTIONS/MICROMOMENTS.HTML

@PAGESAUCE
User
needs
UNDERSTANDING
GOOGLE SEARCH QUALITY
EVALUATOR GUIDELINES (PAGE 56)

@PAGESAUCE
C O N T E X T & I N T E N T T O B E R E L E V A N T

A mobile-first index means
a mobile-first SEO attitude
@PAGESAUCE
KEY TAKEAWAY

@PAGESAUCE
Thank
You
@PAGESAUCE
#DIGITALOLYMPUS
BIT.LY/OLYMPUS-MOBILE

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40. @PAGESAUCE Mobile suggest options KNOW YOUR

41. @PAGESAUCE Formats mobile loves THINK ABOUT

42. @PAGESAUCE Formats mobile loves THINK ABOUT

43. @PAGESAUCE Formats mobile loves THINK ABOUT

44. @PAGESAUCE Personsal distribution A MORE

45. @PAGESAUCE Mobile intent THINKWITHGOOGLE.COM/COLLECTIONS/MICROMOMENTS.HTML

46. @PAGESAUCE User needs UNDERSTANDING GOOGLE SEARCH QUALITY EVALUATOR GUIDELINES (PAGE 56)

47. @PAGESAUCE C O N T E X T & I N T E N T T O B E R E L E V A N T

48. A mobile-first index means a mobile-first SEO attitude @PAGESAUCE KEY TAKEAWAY

49. @PAGESAUCE Thank You @PAGESAUCE #DIGITALOLYMPUS BIT.LY/OLYMPUS-MOBILE