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Teknopreneurship program
- 1. Introduction & Overview Paulus Tangkere Teknopreneurship Session 1
- 2. ptCourse Goal This course provides real world, hands-on learning on what it’s like to successfully transfer knowledge into products and processes that benefit society. It’s not about how to write a research paper, business plan, or grant. It’s not an exercise on how smart you are in a lab or classroom, or how well you use the research library. The end result is not a paper to be published or PowerPoint slide deck. Instead the students in teams will engaged with industry; talking to customers, partners and competitors, as the team encounters the chaos and uncertainty of transferring knowledge into products and processes that benefit society.
- 3. ptCourse Objectives • Give students (through teams) an experiential learning opportunity to help determine the commercial readiness of their ideas. • Enable the team to develop clear go/no go decision regarding commercial viability of the effort. • Should the decision be to move the ideas forward to market, develop a plan to do so.
- 4. ptSyllabus 1. Introduction and Overview 2. Teknopreneurial Process 3. Value Proposition 4. Customer Segments 5. Distribution Channels 6. Customer Relationships 7. Revenue Streams
- 5. ptSyllabus-cont 8. Partners, Resources, Activities and Costs 9. Building Founding Team 10. Financial Preparation & Source of Capital for Teknopreneurs 11. Legal Aspects for New Business Ventures 12. Managing Teknopreneurial Growth 13. Business Plan Presentations I 14. Business Plan Presentations II
- 6. ptReferences 1. Steven Blank and Bob Dorf, THE STARTUP OWNER’S MANUAL: The Step-by-Step Guide for Building a Great Company. 2012. 2. Alexander Osterwalder, BUSINESS MODEL GENERATION. John Wiley & Sons, Inc, 2010. 3. Eric Ries, THE LEAN STARTUP: How Today’s Entrepreneurs use Continuous Innovation to Create Radically Successful Businesses. 2011 4. Thomas H. Byers, Richard C. Dorf, Andrew J. Nelson, TECHNOLOGY VENTURES: From Idea to Enterprise, 3rd Ed. The McGraw-Hill Companies, Inc., 2008.
- 7. ptMethodology The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model.
- 9. ptMethodology • Lectures • Readings • Getting-out of the lab/building • Weekly Presentations • Lesson Learned Presentations
- 10. ptGroup • Consists of max. 5 students • Responsibilities – Distributed – Team – Personal/Individual • Internal communications
Notas del editor
- This course uses the Customer development process and the Business Model Canvas to collapse the infinite possibilities of a startup into a solvable problem. This class uses experiential learning as the paradigm for engaging the participants in discovery and hypotheses testing of their business models. From the first day of class, teams get out of the classroom and learn by doing. Experiential learning has been around forever. That’s the core idea of this class.