Program information

1. YANKS!
YANKS! THE CONCEPT THAT WILL CHANGE THE TEAM/FAN RELATIONSHIP!
A gritty, sexy docu-soap, aimed at males 16 - Aimed at an attractive, affluent and dedicated
49 - with an interactive edge aimed at a target audience both in Europe and in the US -
fantasy loving audience with immediate impact on the growing
Hispanic market
It features multiple, constant revenue
streams with the potential for future This idea is ready to go and is first to market
franchising and continuous expansion in the US. Already a headlines winner - this
opportunities - including the possibility of unique and controversial concept that has
moving to new sports, (the new AFL LEAGUE gathered worldwide attention and has shaken
for American Football, a steamy YANKS Latin the media in Europe
America spin off, etc)

2. YANKS!
A gri&y, sexy Docu‐Soap with an interac8ve edge for your fantasy loving audience!
An easily replicated model that could have the same impact on the world of professional sports that
Apple has had on the music industry. There’s no doubt that the sports industry is headed towards the
interac:ve ‐ and baseball interest in America is on the decline. 2010 is a World Cup year ‐ so interest in
the sport will be high. Invest with an instant sensa:on, with minimal PR, the press coverage of this
project has been staggering.
Conserva:ve models show a profit of $5.6 million+ (or more) by 2011 in revenue through:
Website subscrip:ons and adver:sing
Uniform Adver:sing, player sponsorships, endorsements, merchandise sales
Television ad revenue, Subscrip:on Text Message, Video on Demand, etc
In 2008 – an es:mated $3.1B Fantasy Sports Market. 18 million play in US alone – 32+ million have
par:cipated. A strong, expanding worldwide market (especially La:n America, the growing US Hispanic
Market, Europe and Asia) for fantasy soccer, but this is the first product that aims at turning the Fantasy
to Reality ‐ and brought into the consumers living room and computer screen.
Consumer Target for America’s Team FC
Global audience, typically Males from America, La:n America, Europe, Asia (although the TV show will
be very a_rac:ve to females ‐ but will less likely to be ac:ve par:cipants)
12‐49 Years Old
Average Family Income $75‐85k
69% “White Collar”
70+% Married HH
High use of internet, surfing and social networking, televised sports, par:cipa:ng in
sports, video games (EA Sports/Madden‐Style management games)
A&rac8ng Members:
A growing and rabidly dedicated American audience that will capitalize on Viral marke:ng and Social
networks that are ideal for the 18‐49 year old market.
A dynamic, energe:c and interac:ve subscrip:on based website that primarily uses the
energe:c, raw, television reality series and viral marke:ng to a_ract consumers
Due to it’s “controversial” nature, the press also creates tremendous amounts of free
adver:sing (see papers)
Partnerships with ATFC Sponsors, Travel and Tourism industries, USL and MLS teams as
well as US and UK Celebri:es
Viral Marke:ng via ESPN and Fox Sports blogs, Rotowire, YouTube, Facebook, Bebo ‐
:e ins to sports reporters and “well followed” bloggers are vital – significant
devo:on will be spent on “buzz” blogging. An addic:ve concept, members have the
chance to turn around the “worst team in professional soccer” set in a unique and
historic tourist town cited by the BBC as perhaps the most scenic in the UK ‐ as well
as own a “public stake” in a US based professional soccer team

3. YANKS!
REVENUE STREAMS
YEAR 2010 2011
Addi:onal PPV Website Subscrip:ons (paid annually at $19.00) millions millions
Merchandise (t‐shirts, uniform replica jerseys, hats, calendars, posters,
s:ckers, mugs, mousepads, etc) ‐ before cost*
Corporate Sponsorship, Pitch Adver:sing, Programs,
Player Sponsorship
Uniform Sponsorship
Television Revenue (US and UK)
Website Adver:sing, SMS Text, Video on Demand Revenues,
Broadcas:ng
Ticket Sales, Tours, Travel and Tourism Co‐op
Player Representa:on and Agent Fees
Stadium Naming Rights (UK and US) and/or stadium adverts/ :e ins
Expansion markets and franchises
Also provided are costs of goods and services, production expenses, etc. for a complete description and disclosure
- contact:
pmac tonite entertainment
T/Work Phone 513.227.7642
paul@americasteamfc.com
www.pmac2nite.com

4. 2010 - 2011 Television Season
America’s Team is already the talk of the UK
Here’s what UK and USA Sports
“Both evil and
and Entertainment writers have
genius...there’s no doubt
been saying about YANKS!: that sports and TV are
headed for the interactive.”
“I’m certain this show will be an instant
success” - This is American Soccer
- John McGinlay, Former Bolton Striker, Magazine
UK Sports Commentator
“...a hilarious trailer”
US Player and Fan
“Fort William will
succeed where David
Beckham failed - by
selling Soccer to “(This) remarkable tale of how US
Americans” backer Paul McDonald aims to
- The Daily Mail take the Highland League’s
bottom club ‘from worst to first’
has already made national
headlines.”
America’s Team FC merchandise is already selling - The Press and Journal
“More than just a series about "a team that has one
of the worst records in all of professional sports"
But when the team is the subject of an interesting
public ownership scheme/
reality show you're probably
not too hung up on doing
things as they have been done
before. It's an interesting
intersection between reality
TV, social networking and
sport...it's gonna be special. Directing the action during a
Anyone else want to join me?” pre-match warmup