The relationship marketing advantage, ICSB Halifax, Canada, 2008
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The relationship marketing advantage in business banking
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The relationship marketing advantage, ICSB Halifax, Canada, 2008
- 8. Industrial-level income stream analysis... STATISTICALLY SIGNIFICANT FINDINGS n = 1,355,663
- 9. Industrial-level product utilisation analysis... STATISTICALLY SIGNIFICANT FINDINGS n = 1,355,663
- 11. How the customer wants to be served... STATISTICALLY SIGNIFICANT FINDINGS n = 2,273
- 13. Business cases for integrating the bank...
- 16. What about the SME customers? W hen asked what the bank could do differently to make a real difference to them, the most frequently reported category by SMEs was that the bank should be more proactive about understanding their business and meeting their requirements Expert Segment Customer Survey 2008 This project was a 100% proactive approach to servicing our customers with the benefit of deep industrial insight
- 17. What about the SME customers? Based on Martín-Consuegra, Molina and Esteban 2006 According to the RMs, our bank was now becoming increasingly “top of mind”
- 18. Delightful financial results... Incremental revenue practically doubled every month during the pilot project