Below the Line | Voice of the Crew Use the Social Media to reach the right customers Time to merge BTL and Social Media Now it’s time for Social Media power!

1. Social Media & BTL
marketing as part of
the mix

2. Below the Line | Voice of the Crew
• Below the line advertising seeks to reach a
consumer (instead of a mass audience) directly
rather than through an intermediary, such as
would be the case with a commercial during a
television show.
• This type of advertising is often centered on
specific localities and is used to promote
products that a consumer will want to see in
person.
• BTL activity can generate quick sales from
easily reachable target markets.

3. Use the Social Media to reach the right customers
• Imagine Social Media Platforms as private
investigators and place where you can find your
ideal customers
• Go on more deeper relations, follow them what
they writing, what kind of food they want, what is
their favorite music, what kind of life style they
have
• Try to record all the data and to find the
“influencers” (people who have a lot of friends
and followers, and their opinion is valuable in
virtual society!

4. Time to merge BTL and Social Media
• Be where your customers are!
• Like, share, tweet are the new age weapons. They create opinions,
and have the ability to topple.
• Invite people from your town with personal message to event you
organize only for them in your office or café (always tell them they
can bring a friend)
• Prepare gifts, personalized print message for them, give them
drinks and food

5. Now it’s time for Social Media power!
Encourage them to take picture, express their
opinion, tweet and leave their home address,
mob and mail
What you get after the BTL: Tagging, sharing,
comment, new friendships, networking, click to
mouth…
In one word – LOYAL COMMUNITY!

6. Resources:
• Budget of < 200$
• Time and place
• Good speech and concept what are you
going to speak during the meeting
• Strong desire to succeed

7. Results:
 Building a strong loyal community
online and offline
 Showing that you are care for the
people, you are not only good on SM
 You are Social from Social
Media
 Excellent approach for
gain new loyal customers

8. Thank you!
• Follow me:
www.ideaacademy.wordpress.com
nl.linkedin.com/darkopepovski/
@darkopepovski