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Creating Your LinkedIn Profile
1.
Common Mistakes and
Tips to Correct them ©2012 LinkedIn Corporation. All Rights Reserved. 6
2.
Mistake #1 No Profile
Picture/ Bad Picture X X X X Tip: Put up a professional picture of yourself • Preferably a head shot with light background • Wear your natural smile • Avoid excessive jewelry, sun-glasses, fancy landscapes in background etc • Do not have another person with you in the picture frame • Some one who comes in to meet you after viewing your profile picture should be able to recognize you easily ©2012 LinkedIn Corporation. All Rights Reserved. 7
3.
Mistake #2 Vague/ Non-relevant
Professional Headline Why is your headline so important? • It is your first impression on other people when they see you on LinkedIn. • It almost always follows the mention of your name, everywhere on LinkedIn – this is your tagline! X X Tip: Think the ‘Marketing’ way • Create a precise, powerful statement • Make yourself memorable • Excite the reader • If your Title & Organization’s brand are powerful, they could also form your headline ©2012 LinkedIn Corporation. All Rights Reserved. 8
4.
Mistake #3 Boring Summary Keep
it interesting & precise – It’s your elevator pitch! • Inject your personality into the Summary • Connect with the reader, create impact • Outline USPs – Use key words that your target audience would search for to find you • Keep it conversational – write from 1st person (unless your brand requires otherwise), Avoid clichéd words Tip: Have a format: • Introduce yourself & talk about who YOU are. Make people see you as an interesting person. Talk about how you came to where you are today. • Talk about who THEY are – who do you help? Talk about who your target client is – Be subtle here. • Finish by talking about what you offer. Don’t give away everything here – just talk about what you mainly do, and how people can benefit from it. ©2012 LinkedIn Corporation. All Rights Reserved. 9
5.
Mistake #4 Incomplete Description
of Experience Your Career history tells your story: • Tells people about your career path • Adds to your professional image when you showcase your past work & results achieved • Allows your ex-colleagues to find you on LinkedIn easily Tip: Complete this section in full. Think the ‘Sales’ way! • Include both current position & past positions • Detail specific accomplishments in each • Let type-ahead find your company, so you can connect with past colleagues ©2012 LinkedIn Corporation. All Rights Reserved. 10
6.
Mistake #5 No Mention
of Skills & Expertise in the relevant profile section Why mentioning Skills & Expertise is important? • It helps to showcase your core strengths as a professional • Other professionals can endorse your skills on your profile that lends credibility to your professional image Tip: Have a list that’s consistent with your professional image • Target your strengths • Prioritize the skills/ expertise that you wish to mention • Do not fake ©2012 LinkedIn Corporation. All Rights Reserved. 11
7.
Mistake #6 No Recommendations Why
Recommendations are important? • Adds to your professional image by letting viewers know what other professionals who have worked with you think about you • Recommendations lend credibility to what you say about yourself • Recommendations that you write for others also impact your credibility – be careful & honest when you recommend others Tip: Keep a healthy mix • Only ask a recommendation from those who know you well. Give recommendations only to those you know well & genuinely appreciate. • Be specific – Ask the referee to recommend you for something specific that you worked on together. Ask them to include what happened as a result of your working together • Regularly manage your Recommendations and keep them relevant to your current work- profile • Be prudent while recommending others ©2012 LinkedIn Corporation. All Rights Reserved. 12
8.
Mistake #7 Excessive/ Irrelevant
Group Memberships How are Groups important? • Allow you to learn & stay abreast through participation in industry/ domain specific discussions with other relevant professionals • Allow you to position yourself as a subject matter expert Tip: Stick to what’s relevant; Control your visibility • Only join groups that are relevant for you • Be judicious in deciding which Group memberships would you like to showcase on your LinkedIn profile • Participate in relevant discussions and share expertise to increase your visibility • Be positive in outlook & constructive in approach ©2012 LinkedIn Corporation. All Rights Reserved. 13
9.
Additional Important Elements
of your LinkedIn profile ©2012 LinkedIn Corporation. All Rights Reserved. 14
10.
Additional elements of
your LinkedIn profile Your Public Profile URL • Your public profile appears when people search for you on Google, Yahoo!, Bing, etc. • You can edit your Public Profile from the Settings page to - Make it visible to everyone or to no one in search engine results - Show only the basics like your name, industry, location, # of recommendations - Add or remove profile elements like picture, current positions or education - Customize your public profile URL to enhance your online visibility Your Connections • Connect with trusted friends, former colleagues, classmates, industry leaders, partners & other professionals • The quality your network also reflects on your personal image Websites • Mention links to you Website, Blogs or other articles published by you online Volunteer Experience & Causes; Certifications; Honors & Awards; Patents; Projects etc • Helps in projecting a more holistic personal image that includes your world view Education • Provides others insight about the formal education you went through • Makes it easier for your classmates to find you on LinkedIn ©2012 LinkedIn Corporation. All Rights Reserved. 15
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