The document discusses social media and campaigning in Mexico. Some key points: - Approximately 27.4 million people in Mexico have access to the internet out of a total population of 111 million. - 63% of internet users are between the ages of 12-34. - The cheapest home broadband internet plan costs $30 USD per month. - Hi5 is currently the largest social network in Mexico, larger than Facebook or MySpace. However, Facebook grew 220% from 2008-2009 while Hi5 only grew 35% in that same period. - For organizations in Mexico, social media like YouTube, Facebook, blogs, Flickr and others have become one of the top three communication strategies used.

2. S ocial m edia and c ampaigning in M exico Oscar Alarcón – Oxfam Mexico, Rostros y Voces http:// www.rostrosyvoces.org.mx/index.html

4. 63 % of users are in the rank of 12 to 34 yr. 63%

5. 4.15 USD a day is the mexican minimum wage

6. Communication technologies prices 30 USD the cheapest “broadband” internet home plan (limited to 512 kbps) .10 USD per sms text message on mobile phones 1 USD per hour in a “cybercafé” 40 USD per month the cheapest data plan for mobile phones (limited to 100mb)

7. % of time spent on line 10 more common activities

8. In Mexico Internet has become a hight exposition media 2.54 hours is the average connection time

9. Main social Networks Hi5 is the biggest network in Mexico, it has more users than Facebook or MySpace. Its the 3rd biggest network in the world

10. Facebook grew 220% between 2008 and 2009 Hi5 grew 35% in the same period

11. What are we doing?

12. Youtube Blog RyV Flickr Sitio RyV This is how we were in 2007

13. In the communications area the on-line strategy has become one of the 3 main divisions

14. Youtube Facebook Blog RyV Flickr MySpace Hi5 Sitio RyV twitter Google Podcast Calendars MAPS Adwords RSS Web strategy Blog Radio Docs Google Analitics

15. Campaigns Branding Media Foundraising The social networks in OM are mainly focused on:

18. Causes Foundraising

21. Soporte para notas de prensa Eventos, lanzamientos y donaciones Radio, lanzamientos y Popmob Support tools

22. As marketing tools Give us statistics Let us know what our different audiences need Allow us to focus our efforts Decision tools

23. *Have all the interactive tools the platform allows Constant update Success principles Be simple