An overview presentation on how to implement a measurable gamification strategy for your business processes with bad and good examples and use cases

1. Successful Gamification
of your Business Processes
Peter Reiser
Product Management
@peterreiser

2. Die zweiWichtigsten Fragen
What is in it :
• For the The Business (WIIFB)
• For Me (WIIFM)
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3. WIIFB
BID Mngt.
metrics metricBs usinessm eAtripcsplicationmset rics metrics
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Product
Creation
Market Sell Deliver Support
Enterprise Social Collaboration - secure – scalable –
compliant Social Capabilities – Gamification

4. WIIFB – example CRM
Re-Use versus Win/Loss
BID Mngt.
Business Applications
metrics metrics 14% higmheetrr iWcsin Rate metrics metrics
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Phone: +49 911 780 799 20 | e-mail: office@silbury.de
Product
Creation
Market Sell Deliver Support
Enterprise Social Collaboration - secure – scalable –
Social - Capabilities Sharing – Graph - Adoption
compliant Re-use

5. WIIFM – ROI
ROI Calculation
Revenue : 11,000 Millions
80% of projects in AIM KMS: 8,800 Millions
14 % average Re-Use: 1,320 Millions
Average win rate improvement : 10 %
Source: http://socialadoption.com/2011/12/12/social-roi-and-social-value-models/
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Phone: +49 911 780 799 20 | e-mail: office@silbury.de

6. Additional Benefits – Social Insight
Recommendations based on
in context CRM and Social
Insight
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7. WIIFM –What is in it for me
Social Value Model
+ =WIIFM
Source: http://socialadoption.com/2008/09/16/community-equity-a-way-to-measure-social-capital-for-an-enterprise/
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Phone: +49 911 780 799 20 | e-mail: office@silbury.de
(Measuring) Social Capital
Maslow

8. Measuring Social Capital
Social Equity Activities Me
Contribution
create
modify
Participation
view
rate
comment
Re-use
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Phone: +49 911 780 799 20 | e-mail: office@silbury.de
People
Person Equity
Information Equity
Community Equity
Sum of Value Value per Activity Actors

9. In Context Social Value Evaluation
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Info 1
IQ=10
Info 2
IQ=20
Java
TQ=30
Ruby
TQ=20

10. Tag Equity
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Info 1
IQ=10
Info 2
IQ=20
Info 3
IQ=30
Java
TQ=60
Ruby
TQ=60
Info 4
IQ=40

11. Tag Equity
TQ(Java)=30
TQ(Ruby)=20
www.silbury.com
Phone: +49 911 780 799 20 | e-mail: office@silbury.de
Info 1
IQ=10
Info 2
IQ=20
Info 3
IQ=30
Java
TQ=60
Ruby
TQ=60
TQ(Java)=30
TQ(Ruby)=40
Info 4
IQ=40

12. User Benefit (WIIFM)
Social Ranking
Recognition (Incentive)
Expertise and Skills discovery
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13. Social Value modeling
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14. Understand your Audience
Next Fiscal year - you can choose
Sales Team Tech Team
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between:
5% more salary
or
work on a cool project
Source: http://socialadoption.com/2011/12/12/social-roi-and-social-value-models/

15. Social Value modeling (Motivational Design)
• Motivation (Behaviorism Theory)
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Phone: +49 911 780 799 20 | e-mail: office@silbury.de
• Intrinsic
• Extrinsic
• Reward models (Cognitive Evaluation Theory)
• Tangible/intangible rewards
• Excepted/un-excepted
• Activity Loop
• Motivation -> Action -> Feedback
• Fun
Engagement
Progression

16. Bad Example: disneyWorld
Source: https://class.coursera.org/gamification-003/lecture/66
www.silbury.com
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17. Bad Example: Day Care Pickup
Source:https://class.coursera.org/gamification-003/lecture
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18. Good examples: Customer Service
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19. Good Example – Branding
> 55 KLOUT SCORE ACCESS TO BUSINESS
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CLASS LOUNGE
AMERICAN AIRLINES
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20. Good example: Employee motivation
Fellow
Principal
Senior Engineer HR Levels HR Promotion Process
Engineer
Peer Review
Candidate Pipeline Criteria's
Internal Outreach
External Outreach
Intellectual Properties
....
....
Over average Social Equity
Source: http://socialadoption.com/2011/12/12/social-roi-and-social-value-models/

21. Can we Help gamify your Business ?
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Phone: +49 911 780 799 20 | e-mail: office@silbury.de
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