The document summarizes how Digital Future engages the geek chic audience across multiple platforms. It describes Digital Future's large reach of over 32 million men online and through various publications. It then provides details on the geek chic audience demographics and behaviors, such as being mostly young, influential males who are early adopters of new technologies. Finally, it shares some of Digital Future's properties and examples of past marketing campaigns for clients such as Scion, Hyundai, and video game publishers.

3. Delivering over 32 million men* across multiple mediums Source: comScore July 2011, MRI Fall 2010, Publisher Statements

4. How We Stack Up 51,292,000 32,000,000 15,635,000 14,663,000 11,789,000 9,526,000 Source: comScore Media Metrix, July 2011, MRI Doublebase 2011

5. Geek Chic “ Being a geek means that you’re incredibly passionate, learned, and obsessive about something – whether it’ s movies, football, or computers. Being a geek means you ’ re being alive. It ’ s something to celebrate. Geeks have come to rule the world, and I ’ m grateful for that. ” Zachary Levi, Star of NBC ’s Chuck

7. Geek Chic audience behaviors Digital Future ’s editorial products offer advertisers unique solutions to engage geek chic consumers across multiple behavior profiles

12. A Few of Our Properties

14. Delivering content to PC gamers directly on STEAM Truly interactive video format Leverages decades of editorial authority Distributed weekly on the 30 million subscriber Steam service Allows users a deeper engagement that places them inside the game content

15. Interactive online show on the PlayStation Network Truly high-definition videos Exclusive interviews with behind-the-scenes footage 2.0

17. Mobile Apps Future has established itself as one of the most successful digital publishers on the iPad Awards & Recognition include: Mac|Life v.0 - Ad Age Media Vanguard Award for Excellence Winner Mac|Life v.0 - 2010 Apple Rewind List Winner Mac|Life v.1 - #1 in paid apps news category for 3 weeks

20. Case Studies and Creative Examples

23. Client: Hyundai Event: Hyundai Re:Mix Lab Integrated campaign that included: - Full Page Advertisements - Site Takeovers and Microsite - Email Blast - Editorial Promotions - Event Case Study

24. Client: Deep Silver Game: Dead Island Integrated campaign that included: - Print Advertorial and Full Page Advertisements - Site takeovers and Microsite - Sweepstakes - Webisode Series The Numbers: - 29,031,590 Impressions Delivered - 105,445 Recorded Clicks - 0.36 Average Click Rate - 264,857 Video Views - 3 min, 7 sec Dwell Time Case Study

25. Client: Bethesda Game: The Elder Scrolls: Skyrim Integrated campaign that included: - Full Page Advertisements - Site Takeovers and Microsite - Editorial Promotions - Food Truck Events The Numbers: - 635,031 Digital Impressions - 16,000 Event Impressions - 2,903 Meals Served - 300+ Press Mentions Case Study

27. Events Stimulate video submissions and promote Fathead sports/entertainment initiatives at popular events - like Formula Drift, X Games, Global RallyCross, Extreme Autofest, SPOCOM, Golden Gods - through customized displays, drifting/driving demos, video sporting game contests and more. Professional Video Production Create award-winning video content integrated with our media properties to tie-in your campaign more successfully to reach our audience. Live Streaming Through JustinTV and TwitchTV, live stream Fathead events and games to an engaged audience. Nominate the GamesRadar Fathead Avatars Customize/create Fathead Avatars with the editors of our popular gaming site GamesRadar to develop a synergy with the readers and showcase your product lineup in a non-intrusive way. Have readers vote on which ones should go into production in 2012. Custom Solutions Examples

28. Custom Ideas

30. Rich Media Execution

31. Social Outreach

32. Fathead Microsite

33. Thank You