Slides from a talk to the Chartered Institute of Marketing on practical things that business can do with Social Media. Originally presented at Staffordshire University.

1. 10 Things a Business
can do with Social
Media
CIM 2013

2. 10 Things every
Business should be
doing on Social Media

3. 10 Reasons I love Social
Media for Business

4. http://uk.linkedin.com/in/philoakley
https://plus.google.com/+PhilipOakley
Twitter @philoakley

5. 10 Reasons I love Social
Media for Business

6. 10 Things
1.Market Research (Listen)
2.Get Feedback (Engage)
3.Find Evangelists
4.Create a Community
5.Create an Email List
6.Get More Sales
7.Get Recommendations
8.Get closer to you Customer/Prospect
9.Provide Support
10. Have Fun

7. 1. Market Research

11. Oatcake video

16. 2. Engage

18. #FavOatcake

21. Oatcake Video

22. QuickTime™ and a
decompressor
are needed to see this picture.

23. 3. Find Evangalists
• Find fanboys/cheerleaders
• Product/Service Champions
• Bloggers and Reviewers
• Experts in their fields
• Offer rewards ?

24. 4. Create a Community

25. #BforB

33. #BforBHour

34. #StaffordshireHour

35. #ShropshireHour

36. #WestMidsHour

37. #AgriChatUK

38. #MarketingHour

39. #CIMHour

40. #BforBHour

42. #Lego

46. QuickTime™ and a
decompressor
are needed to see this picture.

48. QuickTime™ and a
AVC Coding decompressor
are needed to see this picture.

51. 5. Create an Email List

55. 6. Get More Sales

56. 3 Levels of Selling
1.-Links to services and products
2.3.-

57. 3 Levels of Selling
1.-Links to services and products
2.-Offers and promotions
3.-

58. 3 Levels of Selling
1.-Links to services and products
2.-Offers and promotions
3.-Help people buy!

59. Hasbean Coffee

62. 7. Get
Recommendations

63. Get Recommendations
85% ofreviews for local businesses
consumers say that they read
online 76% in 2012)
(up from

64. 79% of consumers trust online
reviews as much as personal
recommendations (up from 72% in
2012)

67. Testimonial Tips
• Have a designated web page for
Testimonials
• Allow people to submit a testimonial on
your website
• Build it into your process
• Ask at point of sale
• Share testimonials on your Social Media

68. Get Closer to your
Customer

69. ASK THEM!
• Do you use Social Media?
• What Social Media Sites do you use?
• How would they like to be engaged on
their
• Would you connect?
• Links to accounts

70. Add to your email
P.S. By the way quick question are you using social
media these days? If so, which channels are you
spending your time? Mind if we connect there?
or
To serve our customers better we would like to
connect with them on the Social Media sites you use. If
you would like to connect please click this link to tell us
your favourite Social Media sites.

72. Tools

73. Tools

75. Support

85. 10. Have Fun (with
engagement)

91. www.philipoakley.org/cim

92. http://uk.linkedin.com/in/philoakley
https://plus.google.com/+PhilipOakley
Twitter @philoakley