1. A quick introduction to...
User Experience

2. What is User Experience?
“ The process required to guide
”
a user towards a business goal.

3. An example...
yom!

4. An example...
Selling strawberries?
If the business goal is to sell
strawberries...
...then the UX work will
revolve around making the
buying process of the
strawberries as clear,
straight forward and
logical as possible.

5. An example...
Clear
Why, as a user, do I need to do that?
Users are informed of the duration and steps of the process.

6. An example...
Clear
Why, as a user, do I need to do that?
Users are informed of the duration and steps of the process.
Straight forward
The steps involved are limited to the absolute
necessary.
Users are not asked for a fax number.

7. An example...
Clear
Why, as a user, do I need to do that?
Users are informed of the duration and steps of the process.
Straight forward
The steps involved are limited to the absolute
necessary.
Users are not asked for a fax number.
Logical
The steps are naturally flowing.
Users are not asked for their credit card details
before seeing the total amount they will have
to pay.

8. UX USUCK URULE
How to achieve a “good” UX?

9. How to achieve good UX?
Think across domains
UX is everywhere; Design, Coding, Processes,
Copy writing...
Keep it simple
The simplest solution is often the best.
Be organised
Regardless of the type of information / data you are
dealing with, best is to keep it organised.
This applies to a menu, a page, some code, a url...
See the big picture
Don’t isolate your work. Consider its impact on the
whole product. Think about the consequences.

10. How to achieve good UX?

11. How to achieve good UX?

12. How to achieve good UX?

13. How to achieve good UX?

14. How to achieve good UX?
https://github.com/pollenizer/friendorse/commits/master

15. How to achieve good UX?
https://github.com/pollenizer/friendorse/commits/master

16. How to achieve good UX?
https://github.com/pollenizer/friendorse/commits/master
http://maps.google.com.au/maps?
f=q&source=s_q&hl=en&geocode=&q=sydney&sll=-25.3
35448,135.745076&sspn=65.357904,80.419922&ie=UTF
8&hq=&hnear=Sydney+New+South
+Wales&z=10&iwloc=A

17. How to achieve good UX?
https://github.com/pollenizer/friendorse/commits/master
http://maps.google.com.au/maps?
f=q&source=s_q&hl=en&geocode=&q=sydney&sll=-25.3
35448,135.745076&sspn=65.357904,80.419922&ie=UTF
8&hq=&hnear=Sydney+New+South
+Wales&z=10&iwloc=A

18. How to achieve good UX?
...to some extent...

19. How to achieve good UX?
...to some extent...

20. How to achieve good UX?
...to some extent...

21. How to achieve good UX?
...to some extent...

22. How to achieve good UX?
More examples:
UXSUX.COM
Google.com

23. The answer to all your questions
question(n).answer = users.behavior

24. The user is key
When do we decide when a product is user friendly?

25. The user is key
When do we decide when a product is user friendly?
How to test a product usability?

26. The user is key
When do we decide when a product is user friendly?
How to test a product usability?
Why is Jon so mean?

27. The user is key
When do we decide when a product is user friendly?
How to test a product usability?
Why is Jon so mean?

28. The user is key
When do we decide when a product is user friendly?
How to test a product usability?
Why is Jon so mean?
Ask REAL users!
If you listen they’ll tell you :)

29. The user is key
When do we decide when a product is user friendly?
How to test a product usability?
Why is Jon so mean? It’s complicated...
Ask REAL users!
If you listen they’ll tell you :)

30. It’s gold
The golden rule of UX

31. Golden rule
The user is key.

32. Golden rule
The user is key.
The user is right.

33. Golden rule
The user is key.
The user is right.
The user is a n00b.

34. Golden rule
I’m a n00b
The user is key.
The user is right.
The user is a n00b.

35. The user is key
Don’t confuse yourself with a user
You are an IT specialist.
The average internet user can’t tell the difference in
between a search engine and a browser.

36. The user is key
Don’t confuse yourself with a user
You are an IT specialist.
The average internet user can’t tell the difference in
between a search engine and a browser.

37. The user is key
Put your assumptions to test
“Surely they will see the button?”
You don’t know that. Test it. A/B test it.

38. The user is key
Put your assumptions to test
“Surely they will see the button?”
You don’t know that. Test it. A/B test it.

39. That’s it
Thank you :)

40. Media credits
Fat Strawberry: http://wallpaperstock.net/delicious-strawberry-wallpapers_w9722.html
Skinny Strawberry: http://estrip.org/articles/read/tinypliny/48288/Pricerite-is-too-good-to-be-true.html
iPhone4: http://www.apple.com
Jira Admin: http://www.atlassian.com/software/jira/
Sad Dude: http://eu.techcrunch.com/2009/11/24/will-the-sugarbabes-put-women-off-windows-7-or-
not-im-confused/
Noob: http://www.flickr.com/photos/zitona/3749382854/
Approved: http://www.flickr.com/photos/9374910@N04/4753565741/
What is a Browser? http://www.youtube.com/watch?v=o4MwTvtyrUQ
A/B Testing: http://www.performable.com/ab-testing/