This article will teach you the top 5 pinterest marketing tools you need to start dominating Pinterest. Learn about the power of hashtags and other methods that most people don't know about. Visit: http://crawfordandobrien.com/how-to-leverage-pinterest-to-drive-more-traffic-than-youtube-linkedin-google-combined/

1. 5 Pinterest Marketing Tools You
Need to Generate Traffic
If you aren’t driving traffic from Pinterest, you’re missing out on a
huge opportunity. Pinterest is one of the best places to drive traffic,
and it’s a hot place for buyers. Most of the users on Pinterest are
women, and women tend to spend more money.
Overall, traffic is greater on Pinterest than Youtube, LinkedIn, and
Google+ put together. Furthermore, more than 50% of people prefer
Pinterest over sites like Facebook to follow things that they like.
Pinterest is also considered trustworthy, with over 80% of online
customers trusting recommendations from the site. The goal of the
heat-map above is just to show you that the top left (first board) gets
the most views. Thus have the most important pins on the top left of
your account.
Who’s on Pinterest?
Studies show that people who are on Pinterest are often there to
shop. Typically, people pin up boards of wish lists or things that they
purchased that they wanted. Almost a quarter of Pinterest users will
purchase an item after seeing it on the site. And businesses are
taking advantage of this, since many use it for marketing purposes.
More than 100 different brands have online marketing on Pinterest.
From Pillsbury to Vogue Magazine, Pinterest users can follow
anything they like. Most Pinterest users follow an average of nine
retailers. That’s even more than twitter or Facebook. Pinterest users
are also about 10% more likely to actually buy something than a
user on a different social media site.
The Power of Repinning
Repinning is the act of “posting” something that you found on
someone else’s Pinterest board to your own. Once you do this, you

2. can make comments and organize your “pins” to sort of resemble a
cork board. Most of the images you see on Pinterest are these sorts
of repins. The nice thing is that you can then add comments on what
you’ve repinned, thus giving a review of the product that others can
see. Remember to include your links in comments on pins so you
can drive traffic back to your site. Don’t spam, but recognize when
to place your link at the right time.
Popular topics
A list of the seven most popular topics that Pinterest had last year
include:
• Illustration and Illustrated Art
• Food
• DIY / Arts and Crafts
• Fashion
• Photography
• Interior Design
• Humor
The Power of Hashtags
To filter through these topics, you can use hashtags. Hashtags are
basically the number symbol in front of a word. For
example, #Foodwill bring up all the tweets and/or pins that have that
particular hashtag. This is a way that you can filter your interests. If
you’re using this sort of thing for marketing, it’s important to keep up
with the trends.
Hashtags are a big deal. Programmatic ad networks like Radium
Oneuse hashtags as a big component of analyzing big data to
determine buying habits and what people like. Imagine being able to
market to people based off their hashtags. Not only that, but
hashtags exist on other social networks like Google+ and
Facebook…I hope you’re starting to see the power of hashtags. You

3. can search on hashtag aggregators like tagboard to get big picture
ideas on what people are searching for.
Scheduling Posts
Pingraphy.com allows you to schedule posts by hashtag. That way,
when you are browsing the ranked hashtags, you can put your own
products in when they most likely will be seen. Make sure that when
you are pinning your product that you explain it and link to your
website. Even if someone enjoys what they see, they need
information to actually make a purchase.
Cool Pinterest Tool
One of my favorite Pinterest tools is Pinstamatic. They allow you to
create cool looking sticky notes, quotes, website snapshots etc. And
it’s free. Go check it out.
Marketing with Pinterest
To start marketing on Pinterest, you can convert a personal account
into a business one. If you already use your personal account, you
can set up a new one specifically for your business. After that, it’s all
in how you organize and display content. Make sure that you are
clear and concise in your language as you are discussing your
products and brand. Pairing that up with good images will improve
the odds that your content will be repinned.
As mentioned above, it’s very important to link to your site. By using
hashtags, you will ensure that your posts come up in those specific
searches. This will get you guaranteed viewers, provided you are
using popular hashtags. When you are arranging your content, make
sure that each board is cohesive. Keep track of hashtag traffic and
adjust your approaches as needed.
If you’re ready to dominate Pinterest, go create a business account
and start posting. Follow a bunch of people in your niche and repin

4. their content. Then they will naturally want to follow you back. Once
you have a large user base, you will start to see your traffic rise. To
learn more about Pinterest Marketing, read this blog post.