This presentation is on Apple products and its market study and introducing new products to market

1. APPLE INC.
BHARATH POCHU
N.I.T JAMSHEDPUR
STUDY ON APPLE PRODUCTS

3. apple stand for…
1) Its new invention to market
2) Its brand equity in market
3) Its quality and value deliver to
customers and channeling
Apple Inc. is an American MNC, Worlds
2nd largest Information technology
BY 2014, June apple has 425 retail stores
in 14 countries

4. Stages in adoption process
of new product
Step in introducing new product to customers
1. Awareness
2. Interest
3. Evaluation
4. Trail
5. Adoption

5. 1-Awareness
In 2007.
10,000 people around the globe were
asked about portable digital devices
• It was about the first iPhone
• Apple’s marketing policy was mostly
about its unique features
• They introduce new products according
to customer need

6. 2-Capturing Customer
Interest 2-Awarenessand Interest
1)I-phone first lunch
2007, i-phone (hand phone)
• Accessible anywhere, anytime
Campaign using “Hello” as tagline.
• Added feature, Access to internet and
New updates
In marketing they create awareness of
these special features.

7. Organic Growth and
Variety
3-NewTrail
Inbuilt apps by which safety measurement
like weather reports are given
4-Adapting features & Interest
2008, Introduced Facebook, Maps,
Downloads in mobile
iPad was a great lunch in music world

8. 5-Adaption in customers • 2009, Video shooting and high quality
images and health applications.
 “Photo Every Day” campaign .
• 2011, Apple than introduced Voice search
and recording features
Campaign using the “assistant”, which
simple explains the product

9. Market Study
Competitors,
in music it have competitors such as
Sony, but i-tunes is revolution in
music industry
Copying its technology is problem
for them. But it always lead in
market with its new inventions

10. Market study
Channeling
Apple stores is also a new way of
channeling to market
Effective channeling where people can
see and feel the product
Since apple lunches new products their
stores have key role in taking it to
market

11. Apple’s product launches over the past decade have been
monumental.
What makes the company so good at innovation ? Is
any one comparable to apple in this respect ?

12. 1.Reliable to customers
2.Customer needs and wants,
than made many things accessible to customer
3.Than came to making customer adapting its product with
Weather reports,– Face book, News updates, Blogs,
which made their customers adapt apple products

13. Factors that also make company good at innovation are
1. It could identify new opportunity in market.
2. Ready to take risks, since it had got good brand values some new
product fail may not make great damage
3. Market research and customer demand is studied well and products
are made accordingly
There is no such company compared to Apple in invention of new
products to market.

14. How important was the iPod to apple’s current
success?
The significance of the iPhone
and iPad launches to apple new
product development strategy

15. 1. By 2009, iPod sales had topped $8 billion, and by 2010 more than
250 million had been sold worldwide.
2. iPhone, With its touch-screen pad, virtual keyboard, and Internet
and e-mail capabilities, the iPhone launched to huge consumer
excitement
3. Marketing, a media frenzy helped Apple launch the iPad, a multi-
touch device that combines the look and feel of the iPhone with the
power of a MacBook.
Apple always wants to introduce new products which could make its
customers more accessible to internet and their needs,

16. • iPod is a new launch to market was a success and this off course
improved Product line of Apple
• iPod is apart from computing still exemplified the innovation of
Apple and its accessibility to internet (iTune as platform)
• It showed music lovers the art and skills of Apple invention by which
Brand value is increased and target customers are increased
• As the iPod’s popularity grew, a halo effect helped increase Apple’s
market share in its other products

17. What’s next for Apple?
Should it continue to move away from
computers and towards more new handheld
devices?

18. • Apple have proved its art and skills in providing products that are
equal to computer such as Internet, Gaming, App stores and other
useful applications
• And they have shown others how to make products that are useful to
customers, after iPad is released relevant products are made by other
companies.
• But what makes Apple unique is its new invention to market.
iPad had improved market segment of Apple, so similarly it need to look
for new products in new field.

19. • New field, such as AR & VR Augment reality and Virtual reality
• When Apple introduced iPad, Apple watches they have got good
sales, said “12 million Watches were sold in year one.
• At an estimated average price of $500, that is a $6 billion business”(-
source, wall street journal). In first year of lunch.
So it is suggested to improve more handheld device and also continue
smartphones.

20. Summery
• Introduction to Apple Inc
• View on Apple products
• Their features in consequent year 2007 to 2014
• Market study of Apple
• Challenges and critical thinking

21. Credentials
• http://www.macworld.com/article/3065981/wearables/look-to-the-ipad-
for-apple-watch-comparisons.html
• http://www.marketingminds.com.au/apple_branding_strategy.html
• http://www.deanessays.com/papers/?paper_id=36099
• https://en.wikipedia.org/wiki/Apple_Inc.
• http://in.pcmag.com/smartphones/76665/news/sorry-motorola-samsung-
and-apple-phones-top-reliability-surv

22. THANK YOU