Neias june 16 2010
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Michele Hylen & Amanda Edgar Using Social Media Across the Contiuum of Substance Abuse Services
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Neias june 16 2010
- 1. Using Social Media Across the Continuum of Substance Abuse Services Michele Hylen, LCSW, CCS – Day One, South Portland, Maine Amanda Edgar, BA – City of Portland Public Health Division (HHSD), Substance Abuse Prevention
- 2. Housekeeping
- 26. Sooooooooooooooooooooooooooooooo Let’s Get to Work!
- 27. Defining: Social Media Social Marketing Social Network(ing)
- 28. Social Media Media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. http://en.wikipedia.org/wiki/Social_media
- 31. YOUR TURN: Name 5 different types of social media! Social media can take many different forms, including Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, pictures, video, rating and social bookmarking.
- 36. Dover Youth to Youth YouTube Channel: http://www.youtube.com/user/DoverY2Y Less Than U Think http://www.tuscaloosanews.com/article/20090225/news/902251996
- 38. Social media super-powers aren’t always just used for “good”…
- 48. Nonprofits on Commercial Social Networks http://www.commonknow.com/html/white-papers/NonprofitSocialNetworkSurveyReport.pdf
- 53. http://reason.tv/video/show/480.html 3:00 minutes Things TO DO When Using Social Media
- 54. Policies (guidelines) Ethics
- 64. Three ethical considerations in the use of this technology:
- 68. (CBT4CBT) © Kathleen Carroll and Yale University
- 70. Where do you see yourself along the continuum of Social Media/Marketing/Networking?
Notas del editor
- (Presenter read the slide.) Behavior is the bottom line. Not raising awareness; not increasing knowledge. We want to see people doing (or not doing) something. Social marketing says that if an intervention activity does not lead to behavior change, don’t do it! (These are all behaviors for which social marketing has been used to support.) 4. INSIGHT: Based on developing a deeper ‘insight’ approach – focusing on what ‘moves and motivates’ • Focus is clearly on gaining a deep understanding and insight into what moves and motivates the customer • Drills down from a wider understanding of the customer to focus on identifying key factors and issues relevant to positively influencing particular behaviour • Approach based on identifying and developing ‘actionable insights’ using considered judgment, rather than just generating data and intelligence 2. BEHAVIOUR: Has a clear focus on behaviour, based on a strong behavioural analysis, with specific behaviour goals • A broad and robust behavioural analysis undertaken to gather a rounded picture of current behavioural patterns and trends, including for both – the ‘problem’ behaviour and – the ‘desired’ behaviour • Intervention clearly focused on specific behaviours ie not just focused on information, knowledge, attitudes and beliefs • Specific actionable and measurable behavioural goals and key indicators have been established in relation to a specific ‘social good’ • Intervention seeks to consider and address four key behavioural domains: 1: formation and establishment of behaviour; 2: maintenance and reinforcement of behaviour; 3: behaviour change; 4: behavioural controls (based on ethical principles)