Más contenido relacionado Startup Marketing 1012. HELLO MY NAME IS...
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Alex Barrera (@abarrera)
3. What is an entrepreneur?
500px life / The photo flend ©
4. “
500px life / The photo flend ©
My son is now an 'entrepreneur.' That's what you're
called when you don't have a job.
Ted Turner
8. What is a STARTUP?
Boxfish, Live guide / Aidan C ©
27. How do we validate hypothesis?
exploraTIOn
28. How do we validate hypothesis?
exploraTIOn: techniques
1. Observation
2. Recreation of the problem
3. Interviews
L’il explorer /Jie Alt’z ©
29. How do we validate hypothesis?
exploraTIOn: Record & measure
L’il explorer /Jie Alt’z ©
30. How do we validate hypothesis?
PITCH: Smoke test
Landing page
Email or call
Fake ad
Direct pitch
Kickstarter
31. How do we validate hypothesis?
PITCH: Smoke test
Money $$$
Intention letter
email addresses
Tweet
Time
Meeting
Use our API
33. How do we validate hypothesis?
Wizard of Oz
36. Where do we fit?
Rocky Cain / Wired ©
Susan candy / Adrian Klein ©
57. THANK YOU!
Alex Barrera (@abarrera)
alex@press42.com
http://www.slideshare.net/press42
Alex Barrera (@abarrera)