Consumer Snapshot - January 2016

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January 2016
Consumer Snapshot

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sentiment strategy
Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or
obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of
Prosper and reliance thereon and use thereof shall be at the user’s own risk.
January 2016
state of the
consumer

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sentiment
consumer sentiment
m/m, confidence drops nearly four points to
42.5% who are confident/very confident in the
economy
very confident/confident in chances for a strong economy
{adults 18+}
Source: Prosper Insights & Analytics
this month’s reading represents a 15% decline
from Jan-15 (50.1%) as well as a 13 month low
50.1%
50.5%
42.5%
38%
40%
42%
44%
46%
48%
50%
52%

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sentiment
very confident/confident in chances for a strong economy
{adults 18+}
Source: Prosper Insights & Analytics
historical perspective
Jan-16 breaks the three year January trend of
increasing sentiment
consumer sentiment
m/m, confidence drops nearly four points to
42.5% who are confident/very confident in the
economy
this month’s reading represents a 15% decline
from Jan-15 (50.1%) as well as a 13 month low
43.2%
50.1%
42.5%
0%
10%
20%
30%
40%
50%
60%
while Jan-16 remains elevated from recession-
era sentiment, it falls 15% below pre-recession
Jan -07

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strategy
practicality & focus on needs
{adults 18+}
practical purchases
despite the decline in confidence this month,
practical purchase intentions hold steady m/m
focus on needs
however, consumers’ focus on needs over wants
when spending sharpens this month, increasing 2+
points from December
Source: Prosper Insights & Analytics
in January, 36.2% assert that they’ve become
more practical with purchasing, resting just
below the 13 month average (38.0%)
currently, 42.5% are focusing on just what they
need when at the store, tracking just under the 13
month average (44.1%)
39.7%
36.2%
46.1%
42.5%
30%
32%
34%
36%
38%
40%
42%
44%
46%
48%
I have become more practical and realistic in my
purchases
I focus more on what I NEED rather than what I WANT

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state of the consumer
economic outlook falters
with confidence wilting in the New Year,
consumers who are optimistic for an economic
rebound decrease 5% y/y to 35.4%
Source: Prosper Insights & Analytics
do you think the economy will ever rebound to what it was before the
recent* economic crisis? {adults 18+}
*2010 - 2014: “current” economic crisis
the largest proportion of consumers (38.9%) isn’t
sure what to think about a rebound, rising to a
seven year high
the good news: fewer are pessimistic about a
rebound (25.7%), dropping to a new low
35.4%
25.7%
38.9%
20%
25%
30%
35%
40%
45%
Jan-10 Jan-11 Jan-12 Jan-13 Jan-14 Jan-15 Jan-16
Yes No Not sure

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state of the consumer
Source: Prosper Insights & Analytics
do you think the recent* economic crisis will impact your lifestyle over
the next 5 years in any of the following ways? (top 5) {adults 18+}
*2010 - 2014: “current” economic crisis
look for cautious consumerism to
continue
while most top 5 financial “fixes” have eased
compared to 2015 and 2010, 3 out of 4 consumers
indicate that the economy will impact their
lifestyle into 2021
economic outlook falters
the largest proportion of consumers (38.9%) isn’t
sure what to think about a rebound, rising to a
seven year high
the good news: fewer are pessimistic about a
rebound (25.7%), dropping to a new low
0% 20% 40% 60%
I will try to stick to a budget
I will consider each
purchase more carefully
I will be more price
conscious when buying
clothing and food
I will not incur a large credit
card debt
I will spend less dining out
Jan-10 Jan-15 Jan-16
with confidence wilting in the New Year,
consumers who are optimistic for an economic
rebound decrease 5% y/y to 35.4%

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Pam Goodfellow
Consumer Insights Director
Prosper Insights & Analytics™
pam@goProsper.com
ProsperDiscovery.com
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