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Own The Spot — Event Branding // Larsen Design, Menlo Park
- 2. Event Branding March 28, 2013
- 3. CASE STUDIES • VMware Event Branding • Charles Schwab Events • Client Video Reel LARSEN DESIGN 3
- 4. CASE STUDY VMware Event Branding
- 5. BRINGING NEW LIFE TO VMWORLD EVENTS • VMware – the global leader in IT virtualization – asked Larsen to develop the verbal and visual branding for their annual conference, VMworld. • The challenge: create a theme that inspires passion and excitement for 20,000+ VMworld attendees that serves as a unifying thread for events in the U.S. and Europe. LARSEN DESIGN 5
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- 10. “ Thank you all for making this year’s VMworld theme and creative the best ever. I heard it from everyone, but I definitely heard it from executives and employees. It was professional, bold, smart, and just looked amazing onsite.” Kellie Beakey Director of Corporate Events, VMware LARSEN DESIGN 10
- 11. COMING BACK FOR MORE Since the success of the 2011 VMworld event branding, Larsen has since designed five additional events for VMware: • Partner Exchange Conference, 2012 • vForum 2012 • VMware 2012 • Partner Exchange Conference, 2013 • VMware 2013 – in progress LARSEN DESIGN 11
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- 18. CASE STUDY Charles Schwab Events 18
- 19. IMPACT FOR CHARLES SCHWAB • Schwab asked Larsen to develop branding for IMPACT 2010, Schwab’s premier conference for independent advisors. • Larsen developed a modular theme that not only spoke to the economic climate, but was also a call to action to let fears go and make strong strides forward. • The over-arching theme for the event was “Be Bold,” telling financial advisors that the economic downturn was over and it was time for them to be bold in addressing the market again. LARSEN DESIGN 19
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- 22. COMING BACK FOR MORE Since the success of the 2010 IMPACT event branding, Larsen has since designed 14 events for Schwab: •EXPLORE – 2010, 2011, 2012, 2013 •SOLUTIONS – 2010, 2011, 2012, 2013 •CONNECT – 2010, 2011, 2012 •IMPACT – 2010, 2011, 2012, 2013 LARSEN DESIGN 22
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- 28. “IMPACT was a magical event in 2011 thanks to Larsen’s creative ingenuity. The theme, Fuel the Movement, captured the spirit of the RIA industry and served as an inspiration for all attendees.” Christine Blanchet Aitkins Managing Director, Institutional Services Marketing Charles Schwab & Co., Inc. LARSEN DESIGN 28
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- 34. MOTION GRAPHICS Videos and Digital Signage
- 35. THANK YOU Prosser Morrow Wolfgang Strack Director of Business Development Design Director 650.233.7782 direct 650.233.7771 direct 415.806.3270 mobile 650.799.8336 mobile p.morrow@larsen.com w.strack@larsen.com Larsen 59 El Camino Real Menlo Park 650.233.7777 www.larsen.com LARSEN DESIGN 35
Editor's Notes
- We met with potential attendees to understand their concerns given the financial and political climateWe developed a modular theme that not only spoke to the economic climate, but was also a call to action to let fears go, and make strong strides forward.